A-FRAMED GRAPHIC: A temporary graphic that is placed upon, but not generally mounted to, the ground. It is a double sided graphic connected at the top and separated at the bottom.
ACTIVITY: An individual tenant, business, or other establishment.
ANIMATION OR ANIMATED: (See also definition of changeable copy.) The movement or the optical illusion of movement of any part of the street graphic structure, design, or pictorial segment, including the movement of any illumination or the flashing or varying of light intensity; the automatic changing of all or any part of the facing of a street graphic.
ARCHITECTURAL DETAIL: Any projection, relief, cornice, column, change of building material, window, or door opening on any building.
AWNING: A cloth, plastic, or other nonstructural covering that either is permanently attached to a building or can be raised or retracted to a position against the building when not in use.
BANNER: A graphic composed of a logo or design on a lightweight material either enclosed or not enclosed in a rigid frame and secured or mounted to allow motion caused by the atmosphere.
BARE BULB ILLUMINATION: Exposed or uncovered lighting elements found on a graphic, for example, light bulbs without cover.
BUILDING: A structure designed and intended to shelter persons or personal property, and where the interior areas of such a structure are accessible to persons.
CANOPY GRAPHIC: A structure other than an awning made of cloth, metal, or other material with frames affixed to a building.
CHANGEABLE COPY: Copy within a street graphic that is designed and intended to be manually changed.
COMMERCIAL GRAPHIC: A street graphic which identifies, advertises, or directs attention to a commercial or institutional structure or business, or is intended to induce the purchase of goods, property, or service; including, but not limited to, a graphic naming a brand of goods or service and real estate graphics.
DIRECTIONAL GRAPHIC: A street graphic located in such a manner as to direct the flow of pedestrian and vehicular traffic, and does not contain commercial message.
ELECTRONIC MESSAGE GRAPHIC: A street graphic capable of displaying words, symbols, figures, or images that can be electronically changed by remote or automatic means. The following terms for such electronic message graphics shall be defined as follows:
Dissolve: Graphics where static messages are changed by means of varying light intensity or pattern, where the first message gradually appears to dissipate and lose legibility simultaneous to the gradual appearance and legibility of the subsequent message.
Fade: Graphics where static messages are changed by means of varying light intensity, where the first message gradually reduces intensity to the point of not being legible and the subsequent message gradually increases intensity to the point of legibility.
Scrolling: Graphics where the message is changed by the apparent vertical movement of letters or graphic elements of the message.
Static: Graphics having no motion.
Text: Graphics consisting of letters or words only that do not include any animation, effects simulating animation or video.
Travel: Graphics where the message is changed by the apparent horizontal movement of the letters or graphic elements of the message.
EXTERNAL ILLUMINATION: Illumination of a graphic that is affected by an artificial source of light not contained within the graphic itself.
FLAG: A piece of cloth or similar material, typically oblong or square, attachable by one edge to a pole or rope.
FLASHING GRAPHIC: A graphic which contains an intermittent or flashing light source or which includes the illusion of intermittent or flashing light by means of animation or an externally mounted light source.
FLASHING ILLUMINATION: Illumination in which the artificial source of light is not maintained stationary or constant in intensity and color at all times when a street graphic is illuminated, including illuminated lighting.
FORM BASED OVERLAY: An area that contains unique architectural, historic, or scenic characteristics that require special regulations to ensure that street graphics displayed within the area enhance its visual character and are compatible with it.
GRAPHIC: A "street graphic", as defined by this chapter. The terms "graphic" and "sign" are used interchangeably in this chapter and this title.
GROUND GRAPHIC: A street graphic supported by one or more uprights or bases placed upon or affixed in the ground and not attached to any part of a building. The term "ground graphic" includes a "monument graphic".
HEIGHT: The vertical distance measured from grade at the edge of the adjacent right-of-way to the highest point of the street graphic.
ILLUMINATION OR ILLUMINATED: A source of any artificial or reflected light, either directly from a source of light incorporated in, or indirectly from an artificial source, so shielded that no direct illumination from it is visible elsewhere than on and in the immediate vicinity of the street graphic.
INDIRECT ILLUMINATION: A source of external illumination, located away from the graphic, that lights the graphic, but which is itself not visible to persons viewing the graphic from any street, sidewalk or adjacent property.
INFLATABLE GRAPHIC: A sign or advertising device designed to be airborne and tethered to the ground or any other structure and shall include balloons and any other inflatable attention getting device.
INTERNAL ILLUMINATION: A light source that is concealed or contained within the street graphic and becomes visible in darkness through a translucent surface.
MARQUEE: A permanent structure other than a roof attached to, supported by, and projecting from a building and providing protection from the elements.
MARQUEE GRAPHIC: A street graphic that is a part of or attached to a marquee. A marquee graphic shall be considered a "wall graphic".
MONUMENT GRAPHIC: A graphic which is completely or principally supported by a short wall typically constructed of masonry material which is a minimum of eighty percent (80%) of the width of the graphic, and is not attached to the principal building on the property, and is permanently anchored in or upon the ground.
NEON: A source of light for externally lit street graphics supplied by a neon tube that is bent to form letters, symbols, or other shapes.
NONCOMMERCIAL STREET GRAPHIC: A street graphic not identifying, advertising or directing attention to a commercial or institutional structure or business, or not intended to induce the purchase of goods, property, or service.
NONCONFORMING STREET GRAPHIC: A street graphic that was lawfully constructed or installed prior to the adoption or amendment of this chapter and was in compliance with all of the provisions and other applicable requirements of law then in effect, but which does not presently comply with this chapter and other applicable requirements of law.
OFF PREMISES STREET GRAPHICS: A street graphic that directs attention to a business, commodity, service, or entertainment conducted, sold, or offered at a location other than the premises on which the street graphic is located, including, but not limited to, graphics commonly referred to as billboards.
PAINTED WALL GRAPHIC: A graphic which is painted directly upon a wall or building and which includes no other attachments or appurtenances to such building.
PENNANT: Any lightweight plastic, fabric or other material, whether or not containing a message of any kind, suspended from a rope, wire, or string, usually in series, designed to move in the wind.
POLE GRAPHIC: A freestanding street graphic that is permanently supported in a fixed location by a structure of poles, uprights, or braces from the ground and not supported by a building or a base structure.
PORTABLE STREET GRAPHIC: A street graphic not permanently attached to the ground or a building or designed to be permanently attached to the ground or a building. The term "portable street graphic" shall not include an "A-frame graphic".
PREMISES: The lot or lots, plots, portions, or parcels of land considered as a unit for a single use or development, whether owned or leased.
PRINCIPAL BUILDING: A detached and enclosed structure, occupied or constructed for occupancy, which by virtue of its size or use, is the primary user of a zone lot. There shall be one principal use per zone lot.
PROJECTING GRAPHIC: A wall graphic affixed to a building and that extends beyond the line of such building wall or beyond the surface of that portion of the building wall to which it is affixed by more than twelve inches (12").
ROOF GRAPHIC: Any street graphic erected or constructed in whole or in part on and over the roof of a building, supported by the roof structure, or extending vertically above the highest portion of the roof.
ROOF GRAPHIC, INTEGRAL: See definition of integral roof graphic.
SHOPPING CENTER: A commercial development under unified control consisting of four (4) or more separate commercial establishments sharing a common building, or which are in separate buildings that share a common entranceway and parking area.
STREET FRONTAGE: That portion of a zoning lot or premises that is coterminous with a public right-of-way or a private street.
STREET GRAPHIC: A lettered, numbered, symbolic, pictorial, or illuminated visual display designed to identify, announce, direct, or inform that is visible from a public or private right- of-way. The term "street graphic" includes, but is not limited to, banners, pennants, streamers, moving mechanisms, and lights. The terms "street graphic" and "sign" are used interchangeably in this chapter and this title.
STRUCTURE: Anything manufactured, constructed, or composed of parts joined in some definite manner that requires a location on the ground or that is attached to something that has a location on the ground. Structures shall include, but shall not be limited to, buildings, antennas, signs, street graphics, and fences.
SUBDIVISION ENTRANCE GRAPHIC: A permanently mounted street graphic located at the major entrances of a subdivision or planned development.
SUSPENDED GRAPHIC: A graphic suspended from the underside of the horizontal plane surface of a canopy, cantilever, or marquee, and that is supported by such surface.
TEMPORARY STREET GRAPHIC: A street graphic attached to the ground or a building for a limited period of time.
TEMPORARY WINDOW GRAPHIC: A window graphic displayed for a limited period of time.
WALL GRAPHIC: A graphic attached directly to an exterior wall of a building or dependent upon a building for support, with the exposed face of the graphic located in a place substantially parallel to the exterior building wall to which the graphic is attached or which supports the graphic.
WINDOW GRAPHIC: A street graphic applied, painted or affixed to or in the window of a building. A window graphic may be temporary or permanent.
ZONING LOT: A plot of ground made up of one or more parcels which is, or may be, occupied by a use, building or buildings, including the open spaces required by this title. (Ord. 17-06-20, 6-12-2017)