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Brown Deer Village City Zoning Code

ARTICLE XI

SIGNS AND OTHER GRAPHICS5


Footnotes:
--- (5) ---

Editor's note— Formerly codified as art. IX, which was renumbered as art. XI, by § I.D of Ord. No. 16-01, adopted Mar. 7, 2016.


Sec. 121-321.- Definitions.

The following words, terms, and phrases, when used in this article, shall have the meanings ascribed to them in this section, except where the context clearly indicates a different meaning:

Awning sign means a sign displayed on or attached flat against the surface of a roof-like cover, generally made of plastic, canvas or other fabric-like material which projects from the wall of a building.

Banner means a suspended sign made of flexible material such as canvas, sailcloth, plastic or waterproof paper.

Canopy or marquee sign means a sign affixed to a roof-like structure of a permanent nature which projects from the wall of a building. A canopy may also be a freestanding multisided structure supported by columns.

Changeable copy sign means a sign or portion thereof with characters, letters, numbers or illustrations that can be manually or remotely changed or rearranged without altering the face or the surface of the sign.

(1)

"Manually activated changeable copy sign" means a sign whose message copy or content can be changed manually on a display surface.

(2)

"Electrically activated changeable copy sign" means a sign whose message copy or content can be changed by means of remote electrically energized on-off switching combinations of alphabetic or pictographic components arranged on a display surface. Illumination may be integral to the components, such as characterized by lamps or other light emitting devices; or it may be from an external light source designed to reflect off the changeable component display. See also "electronic message sign."

Construction sign means a sign identifying individuals or companies involved in design, construction, wrecking, financing, development or modification of a building/lot and/or identifying the future use of the building/lot.

Driveway traffic sign means a sign which designates entrances and exits to a parking area for a building or lot in order to ensure the safe and orderly flow of traffic.

Electronic message sign means a sign or portion thereof with characters, letters, or illustrations that can be electronically changed or rearranged without altering the face or the surface of the sign.

Exterior lot line means a lot line which abuts a street.

Front building wall means the elevation that faces the front lot line, except where the primary entrance to the building is on an elevation that does not face the front lot line. In such a case, the elevation with the primary entrance may be considered the front building wall.

Gross surface area of sign means the entire area of the sign on which copy could be placed and viewed. The supporting structure or bracing of a sign shall not be counted as a part of the gross surface area unless such a structure or bracing is made a part of the sign's commercial message.

(1)

Sign area for all individual letter signs shall be the area of the smallest series of rectangles or squares which can encompass all words, figures, emblems, logos and other elements of the sign message.

(2)

In computing the area of a double-faced or multiple-faced sign only one side shall be considered provided all faces are identical in size, constructed with solid material in between faces or constructed back to back. A sign without solid material in between faces and not constructed back to back shall only be calculated according to the rule for double-faced signs if the interior angle formed by the faces is less than 46 degrees.

Ground sign means a sign which is attached to or part of a completely self-supporting structure that is firmly set in, upon or below the ground surface. When a ground sign is attached to posts or columns, the bottom edge can be no more than five feet off of the ground surface.

Height means, for all ground signs, the distance between the existing preconstruction grade at the base of the sign or supporting structure and the highest point on the sign or supporting structure.

Memorial sign means a sign, grave marker, memorial plaque, building marker or other remembrances of people or events which are cut into a masonry surface or made of bronze or similar material usually permanently embedded into a wall, structure, or the ground and which are noncommercial in nature.

Menu board sign means a sign used for displaying a list of items available at a restaurant and may include a sign oriented for drive-through business for the purpose of taking drive-through orders.

Multiple-tenant sign means a sign meant to advertise a commercial development in which there exists more than one separate commercial activity and where there may be shared facilities, parking or pedestrian amenities, and which is designed to provide a single area in which the public can obtain varied products and services.

Nameplate means a type of sign allowed for the sole purpose of identifying the occupants of a structure, the property name or identifying the address of the business or residence. The sign may not contain any form of advertising.

Neon sign means any sign that is illuminated by tubes filled with neon, argon, krypton and related inert gases, including any display of neon lighting tubes which is in view of the general public from a public right-of-way or from any public area, regardless of the shape, size, design or configuration.

Off-premises sign means a sign which directs attention to a business, commodity, service, or entertainment conducted, sold, or offered elsewhere than upon the lot where the sign is displayed. Off-premises signs include billboards but do not include traffic and municipal signs authorized by the village located off-premises.

Pole sign means a sign attached or supported by a single pole, pylon or post whose bottom edge is more than one foot above the ground.

Political sign means a sign intended for a political purpose or a message which pertains to an issue of public policy of possible concern to the electorate, but does not include a message intended solely for a commercial purpose.

Portable sign means any sign designed as or capable of being transported and not permanently affixed to the ground.

Projecting sign means a sign, other than a wall sign, which is affixed to any building wall or structure and extends beyond the building wall, or parts thereof, or structure more than one foot.

Real estate sign means all signs for the purpose of selling, renting or leasing real estate, including, but not limited to, all advertisement entitled "for sale," "for rent," "for lease," "now renting," "now leasing," "land available" or "space available."

Recreational use means a land use that is primarily related to amusement, sport or leisure activity.

Residential sale means all general sales open to the public, conducted from or on a residential premises for the purpose of disposing of personal property, including but not limited to, all sales entitled "yard," "garage," "rummage," "lawn," "attic," "porch," "patio," "backyard," or "flea market."

Roof sign means a sign erected, constructed and maintained on or above the roof of any building.

Sandwich board sign means a sign that is constructed with two pieces of material, connected at the top, which pieces form a triangular shape and are self-supporting; also known as an "A-frame" sign.

Sign means any display of lettering, logos, colors, lights, symbols or illuminated neon tubes visible to the public from outside of a building or from a traveled way, which either conveys a message to the public, or intends to advertise, direct, invite, announce or draw attention to goods, products, services, facilities, persons, property interest or business either on the lot or on any other premises.

Special event sign means any sign or banner erected on a temporary basis for a temporary event of public interest such as a fundraiser, church fair, carnival, festival, concert, parade, grand opening or similar event.

Subdivision sign means a sign used to identify the name and entryway to a subdivision.

Temporary sign means any sign which is intended to be displayed for a limited period of time only and is not permanently embedded in the ground or affixed to a wall or building. The specific length of display for each temporary sign is listed in section 121-327. A temporary sign may not circumvent length of display requirements by interrupting their display for a period of time any less than 30 days.

Wall sign means any sign affixed or attached to and erected parallel to the face of and confined within the limits of the exterior wall. This definition includes signs composed of individual letters or symbols.

Window sign means any sign which is affixed or placed upon a building window, including those painted on the glass.

(Ord. No. 06-04, § 1(8-8.01), 3-20-2006; Ord. No. 15-13, § II, 7-20-2015)

Sec. 121-322. - Administration and appeal of sign regulations.

(a)

The administration of this article is vested in the following four offices of the village:

(1)

Community services department;

(2)

Building board;

(3)

Board of appeals; and

(4)

Police department.

(b)

Authority and duties of these offices are as follows:

(1)

Community services department.

a.

Approve and issue sign permits;

b.

Inspect construction and erection; and

c.

Enforce the regulations of this article.

(2)

Building board.

a.

Review and approve applications for all signs requiring a permit, except special event signs and banners and minor sign modification requests. Minor sign modification requests are limited to the following:

1.

Analogous color changes or color changes within the same family.

2.

Font changes of no more than 25 percent of the original size.

3.

Overall copy increases or decreases of more than 25 percent of the original.

4.

Tenant panel name changes that keep with overall color, font and style of other existing panels.

b.

Evaluates architectural and aesthetic considerations as well as the format, visibility, layout, appearance and nature of type on any sign requiring a permit, except for special event signs and banners. The building board has the ultimate authority to regulate these issues to a more restrictive standard, beyond the specific requirements listed in this section;

c.

Determines whether deterioration or lack of repair of existing signs depreciates the value of surrounding properties and can direct the building inspector to notify the owner of necessary removal or repair.

(3)

Board of appeals.

a.

Hear appeals on the decision of the community services department and the building board; and

b.

Grant a variance to businesses, residents and organizations.

(4)

Police department. Enforce the regulations of this article.

(Ord. No. 06-04, § 1(8-8.02), 3-20-2006; Ord. No. 11-02, § I, 2-21-2011)

Sec. 121-323. - Permit requirements.

(a)

No sign for which a permit is required may be erected, altered or changed until the sign is approved by the village and a permit is issued therefore.

(b)

Application for a permit shall include:

(1)

Location of a building structure or lot upon which the sign is to be attached or erected;

(2)

Name, address and telephone number of the applicant;

(3)

Name of person, firm, corporation or association erecting the sign;

(4)

Three copies of a scale drawing of the sign indicating the design, material to be used, color, message, type of illumination and dimensions;

(5)

Three copies of a plat of survey or scaled drawing indicating the location and position of the sign on the property or building and in relation to nearby structures, property and signs; and

(6)

Color digital photographs of the existing premises, building or signage to assist the building board in making aesthetic decisions. If possible, it is recommended to include proposed sign in photographs of existing conditions.

(c)

No sign shall be permitted on a lot unless:

(1)

The sign is accessory to a lawfully established use and permitted within the district as an accessory use. Signs are permitted accessory uses to permitted or conditional permitted uses in all zoning districts. In the planned and original village planned districts, signs are permitted accessory uses to uses permitted by the development agreement or existing at the time of rezoning to the planned and original village planned districts.

(2)

The sign is erected, constructed and displayed in conformance with the provisions of this article and other applicable provisions of this chapter.

(d)

The village may approve, or deny, or conditionally approve a sign permit application. Before issuing a permit, the village shall determine if the use of such sign impairs public health, safety, welfare or the natural or urban environment. Likewise, the permit may be suspended or revoked by the village after notice to the property owner or occupant affected and a hearing before the board of appeals in the event the aforesaid norm ceases to justify the continuance of such permit.

(e)

Permits are required for:

(1)

Walls signs;

(2)

Ground signs;

(3)

Projecting signs;

(4)

Awning, canopy or marquee signs;

(5)

Multiple-tenant signs;

(6)

Subdivision signs; and

(7)

Special event signs or banners.

(f)

Permit fees for signs shall be in accordance with the village's fee schedule.

(Ord. No. 06-04, § 1(8-8.03), 3-20-2006)

Sec. 121-324. - Prohibited signs.

The following signs are prohibited in the village:

(1)

Roof signs.

(2)

Pole signs, except signs provided in section 121-327(1) and (2).

(3)

Portable and wheeled signs.

(4)

Sandwich board signs.

(5)

Banners, except as may be provided in section 121-326(7) and as municipal signs as provided in section 121-327(1).

(6)

Pennants, streamers, balloons or other inflatable figures.

(7)

More than one flag per business or lot used for advertising purposes or to attract attention to commercial activity.

(8)

Off-premises signs and billboards, except municipal signs as provided in section 121-327.

(9)

Permanent window signs where more than 20 percent of the area of the windows are covered.

(10)

Any sign advertising or identifying a business or organization which is either defunct or no longer located on the premises.

(11)

On corner lots, ground signs within 25 feet of the intersection point of the two right-of-way lines.

(12)

Signs or sign structures that by position, shape, or color interfere or obstruct the view of any authorized traffic sign, signal or device.

(13)

Signs painted on walls.

(14)

Signs extending above the top or beyond the side of the exterior wall to which such sign is attached.

(15)

Signs with flashing or alternating illumination, moving parts, searchlights or those similar to traffic signals.

(16)

Signs placed on or affixed to vehicles and/or trailers, which are parked on a public right-of-way, public property, or private property so as to be visible from a public right-of-way, where the apparent purpose is to advertise a product or direct people to a business, sale or special event. This provision shall not prohibit signs placed on or affixed to vehicles and trailers, such as lettering on motor vehicles, where the sign is incidental to the primary use of the vehicle or trailer.

(17)

Signs which are attached or otherwise affixed to rocks, trees, or other living vegetation.

(18)

Signs erected in the right-of-way and signs on public property, except for the following:

a.

A sign erected or required by a government agency or a temporary emergency or warning sign erected to protect the health and safety of the general public.

b.

Awning, canopy, marquee or projecting signs where the sign extends from a building and dwells or resides above the boundaries of the public right-of-way.

(Ord. No. 06-04, § 1(8-8.04), 3-20-2006)

Sec. 121-325. - Illumination standards.

(a)

Where illuminated signs are permitted, the lights shall be extinguished between the close of business and sunrise. Lights shall not interfere with the line of vision of vehicular traffic or traffic signals.

(b)

All sign lighting shall be shielded or hooded so as to prevent the casting of glare or direct light upon adjacent roadways, surrounding properties or into the sky. It is recommended that, where possible, lighting be directed downward.

(c)

Neon, as part of a wall, ground or projecting sign, may be permitted in cases where the sign is custom designed to be compatible with the building's architectural character and where the color has been selected to harmonize with the building's exterior colors. Such lighting shall be subject to review and approval of the village building board.

(Ord. No. 06-04, § 1(8-8.05), 3-20-2006)

Sec. 121-326. - Permitted signs and display guidelines.

(a)

All materials, colors and shapes of proposed signs shall be compatible with the related buildings.

(b)

The uses listed on the following tables shall apply to the building use and not the zoning classification.

(1)

Wall signs.

Maximum Gross Surface Area Per Sign (square feet)*Maximum Projection From Building (feet)Maximum Number of Wall Signs Per Building**Illumination
Single-family dwelling NOT PERMITTED
Multiple-family dwelling 24 2 1 (an additional sign on a second elevation is allowed if on corner lot) Allowed
Business, office and mixed use 1 x lineal feet front building wall 2 3 (totaling no more than 200 square feet gross surface area for all signs) Allowed
Manufacturing 1 x lineal feet front building wall. No sign to exceed 120 square feet 2 1 (an additional sign on a second elevation is allowed if on corner lot) Allowed
Educational, recreational, institutional, religious 1 x lineal feet front building wall; no sign to exceed 100 square feet 2 1 (an additional sign on a second elevation is allowed if on corner lot) Allowed

 

*

If more than one sign per elevation, the gross surface area may be divided between all signs using one lineal foot of front building wall. The lineal foot of front building wall is the measurement for square footage of all signs even if the sign is located on an elevation other than the front.

**

In the case of a multiple-tenant structure where each business has its own defined space, clearly visible from the exterior of the structure, the maximum amount of wall signs per each tenant space is also three if a business, office or mixed use development. Individual tenant wall signs are not permitted if a business does not have its own defined space clearly visible from the exterior of the structure.

(2)

Ground signs.

Maximum Gross Surface Area Per Sign (square feet)Maximum Height (feet)Setbacks (feet)Maximum Number of Ground Signs Per BuildingIllumination
Single-family dwelling NOT PERMITTED
Multiple-family dwelling 32 8 No less than five feet from any lot line and minimum of 50 feet from any other ground sign 1 (two if located on separate frontages on a corner lot) Allowed
Business, office, and mixed use (on parcels with no exterior lot line longer than 300 lineal feet) 50 10 No less than five feet from any lot line and minimum of 50 feet from any other ground sign 1 (two if located on separate frontages on a corner lot) Allowed
Business office, and mixed use (on parcels with at least one exterior lot line longer than 300 lineal feet) 70 14
Manufacturing (on parcels with no exterior lot line longer than 300 lineal feet) 50 10 No less than five feet from any lot line and minimum of 50 feet from any other ground sign 1 (two if located on separate frontages on a corner lot) Allowed
Manufacturing (on parcels with at least one exterior lot line longer than 300 lineal feet) 70 14
Educational, recreational, institutional, religious 50 10 No less than five feet from any lot line and minimum of 50 feet from any other ground sign 1 (two if located on separate frontages on a corner lot) Allowed

 

Individual business ground signs are not allowed when the business is part of a multiple-tenant facility. Tenant business is advised to advertise on a multiple-tenant sign.

(3)

Projecting signs.

Maximum Gross Surface Area Per Sign (square feet)Maximum Projection From Building (feet)Minimum Clearance (feet)Maximum Number of Projecting Signs Per BuildingIllumination
Single-family dwelling NOT PERMITTED
Multiple-family dwelling 24 6 8 1 (an additional sign on a second elevation is allowed if on a corner lot) Allowed
Business, office and mixed use 24 6 8 1 (an additional sign on a second elevation is allowed if on a corner lot) Allowed
Manufacturing NOT PERMITTED
Educational, recreational, institutional, religious 24 6 8 1 (an additional sign on a second elevation is allowed if on a corner lot) Allowed

 

(4)

Awning, canopy, or marquee signs.

Maximum Gross Surface Area Per Sign (square feet)Maximum Projection From Building (feet)Minimum Clearance (feet)Maximum Number of Awning, Canopy or Marquee Signs Per BuildingIllumination
Single-family dwelling NOT PERMITTED
Multiple-family dwelling No more than 50 percent of awning, canopy or marquee area to a maximum of 30 square feet 6 8 1 Allowed
Business, office and mixed use No more than 50 percent of awning, canopy or marquee area to a maximum of 35 square feet 6 8 2 Allowed
Manufacturing No more than 50 percent of awning, canopy or marquee area to a maximum of 35 square feet 6 8 2 Allowed
Educational, recreational, institutional, religious No more than 50 percent of awning, canopy or marquee area to a maximum of 30 square feet 6 8 1 Allowed

 

(5)

Multiple-tenant signs.

Maximum Gross Surface Area Per Sign (square feet)Maximum Height (feet)Setbacks (feet)Maximum Number of Multiple-Tenant Signs Per DevelopmentIllumination
Single-family dwelling NOT PERMITTED
Multiple-family dwelling NOT PERMITTED
Business, office and mixed use (on parcels with no exterior lot line longer than 300 lineal feet) 70 10 No less than five feet from any lot line and minimum of 50 feet from any other ground sign 1 (two if located on separate frontages on a corner lot) Allowed
Business, office and mixed use (on parcels with at least one exterior lot line longer than 300 lineal feet) 100 14
Manufacturing NOT PERMITTED
Educational, recreational, institutional, religious NOT PERMITTED

 

Multiple-tenant signs are to be ground signs except in the case of section 121-327(1).

_____

(6)

Subdivision sign. Subdivision signs containing only the name of the subdivision and/or street or address are permitted and shall not exceed 32 square feet in area and eight feet in height. The subdivision sign must be set back a minimum of five feet from any lot line. A maximum of two such signs are permitted per vehicular entrance and then only from a business, collector or arterial roadway as designated on the official map.

(7)

Special event sign or banner. A special event sign or banner is to be reviewed by the building inspector and approved with the issuance of a sign permit adhering to the following guidelines:

a.

A special event sign or banner size shall not exceed 32 square feet in gross surface area and shall be no more than eight feet in height.

b.

A special event sign or banner must be setback a minimum of five feet from any lot line.

c.

There shall not be more than one sign or banner for each lot except where a lot abuts two or more streets, in which case an additional sign or banner may be allowed if oriented to a separate abutting street frontage.

d.

A special event sign or banner shall not be displayed for more than 42 days in a calendar year.

e.

If displaying a banner, it must be attached to a building facade or securely attached to its own support mechanism.

f.

A special event sign or banner may not be displayed if any of the temporary signs listed herein are displayed at the same time.

g.

Illumination of a special event sign or banner is not allowed.

h.

The building inspector has the authority to regulate architectural and aesthetic considerations as well as the format, visibility, layout, appearance and nature of type on the special event sign or banner in a fashion consistent with regulations generally imposed by this chapter and subject to any superseding federal or state law.

(8)

Changeable copy sign.

a.

Manually and electrically activated changeable copy signs shall be permitted pursuant to the regulations contained herein:

1.

When changeable copy is part of a larger sign, the changeable copy may not comprise more than 50 percent of the gross surface area of the sign.

2.

There shall not be more than one changeable copy sign per lot or parcel of land except where a lot abuts two or more streets, in which case an additional sign may be allowed if oriented to a separate abutting street frontage.

3.

The changeable copy sign may be located on all faces of permitted signs as part of the allowable gross surface area.

4.

There shall be no blinking, scrolling, flashing, or animation of the electronic copy. This includes illumination that simulates movement through alternate or sequential activation for the purpose of producing repetitive light patterns designed to appear in some form of constant motion.

5.

Electronic message signs shall not change copy at intervals of less than ten seconds, except if relaying information about time and temperature.

6.

Transition between electronic messages shall be an instantaneous change of a static message.

b.

Electrically activated changeable copy signs are subject to the following brightness limits:

1.

During daylight hours between sunrise and sunset, luminance shall be no greater than 5,000 nits.

2.

At all other times, luminance shall be no greater than 250 nits.

3.

Each sign must have a light sensing device that will automatically adjust the brightness of the display as the natural ambient light conditions changes, to comply with the limits set herein.

(Ord. No. 06-04, § 1(8-8.06), 3-20-2006; Ord. No. 09-04, § VIII, 9-21-2009; Ord. No. 11-02, § II, 2-21-011; Ord. No. 15-13, § I, 7-20-2015)

Sec. 121-327. - Signs which do not require a sign permit.

The following signs are permitted in all zoning districts and without limitations on the number of signs, except where noted, for the following uses and purposes without the need for a sign permit.

(1)

Permanent signs.

a.

Memorial signs.

b.

Traffic and municipal signs authorized by the village.

c.

Residential nameplates not exceeding six square feet in gross surface area.

d.

Professional and occupational nameplates attached to a building not exceeding six square feet in gross surface area for individuals and 20 square feet for multiple listings.

e.

Driveway traffic signs; provided that:

1.

No more than one ground sign shall be permitted for each driveway;

2.

Signs shall be no higher than five feet;

3.

Signs shall not exceed six square feet in gross surface area; and

4.

Signs shall not contain any commercial message or logo.

f.

Menu board signs, provided that:

1.

No more than two menu board signs per building either as a wall sign or ground sign.

2.

As a ground sign the menu board shall be single-faced and be no more than 32 square feet in gross surface area and eight feet in height. The menu board sign shall be located in the rear or side yard.

3.

As a wall sign the menu board may be located on any building elevation and shall be no more than ten square feet in gross surface area.

g.

On-site operational signs, beyond driveway traffic signs, needed to control traffic, private property, trespassing, parking, access, shipping, receiving, ATM, etc. but not including any commercial message or logo, are allowed so long as the sign is not over six square feet in gross surface area and five feet in height if a ground sign.

h.

Neon window signs, provided that:

1.

There shall be no more than two signs per elevation.

2.

The sign does not exceed 300 square inches in size or 50 percent of the window area, whichever is less.

3.

Neon signs shall emit a steady light with no blinking, flashing, strobe or other light animation and only be illuminated during business hours.

(2)

Temporary signs.

a.

Temporary emergency or warning signs to protect the health and safety of the general public. Such signs shall be removed at a point when the threat to the public ceases.

b.

Traffic and municipal signs authorized by the village.

c.

Temporary political signs on residential property; provided that:

1.

This subsection adopts the definitions of "election campaign period," "political message" and "residential property" provided in Wis. Stats. § 12.04(1);

2.

Any individual may place a sign containing a political message upon a residential property owned or occupied by that individual during an election campaign period, except as provided in Wis. Stats. §§ 12.03 and 12.035;

3.

Such signs shall be no more than 12 square feet in area, except for those affixed to a permanent structure, which are not to be extended beyond the perimeter of the structure, nor obstructing any window, door, fire escape, ventilation shaft, or other area which is required by an applicable building code to remain unobstructed;

4.

Such signs shall not be posted on any public right-of-way or grounds that are owned, operated or maintained by any public agency or private utility, and no person shall place a sign upon any building, wall, fence, or other property of another without written permission;

5.

Such signs shall not obstruct traffic or pedestrian safety;

6.

Such signs shall not be illuminated;

7.

Such signs shall not be posted prior to the election campaign period as defined by Wis. Stats. § 12.04(3) and shall be removed within 30 days after the election campaign period.

d.

Temporary political signs on nonresidential property; provided that:

1.

Such signs shall meet the guidelines established in section 121-326 of this Code, or in the alternative the requirements for political signs on residential property under subsection 121-327(2)c;

2.

Such signs shall not be posted on any public right-of-way or grounds that are owned, operated or maintained by any public agency or private utility;

3.

No person shall place such sign upon any building, wall, fence, or other property of another without written permission;

4.

Such signs shall not obstruct traffic or pedestrian safety;

5.

Such signs shall not be posted prior to the election campaign period as defined by Wis. Stats. § 12.04(3) and shall be removed within 30 days after the election campaign period.

e.

Temporary real estate signs; provided that:

1.

There shall not be more than one real estate sign for each property, except where a property abuts two or more streets, in which case an additional sign may be allowed if located on a separate abutting street frontage;

2.

No sign shall be more than 12 square feet in gross surface area for multiple and single-family residential property and 50 square feet in gross surface area for all other property and a maximum of eight feet in height;

3.

Such signs shall be setback a minimum of five feet from any lot line;

4.

Such signs shall be removed within 30 days of the sale, rental or lease;

5.

Such signs may not be displayed for a period longer than 180 consecutive days; and

6.

Illumination of a temporary real estate sign is not allowed.

f.

Temporary construction signs; provided that:

1.

There shall not be more than one temporary construction sign for each project or development, except where a project or development abuts two or more streets, in which case an additional sign may be allowed if located on a separate abutting street frontage;

2.

No sign shall be more than 50 square feet in gross surface area and a maximum of eight feet in height;

3.

Such signs shall be setback a minimum of five feet from any lot line;

5.

Such signs shall be located only upon the premises where construction either is occurring or about to occur. Such signs shall be permitted 30 days prior to the commencement of construction and shall be removed within 30 days of the completion of construction; and

6

Illumination of a temporary construction sign is not allowed.

g.

Temporary residential sale signs; provided that:

1.

Such signs shall not be attached or placed on any building, structure, tree, public right-of-way or grounds that are owned, operated or maintained by any public agency or private utility; and no person shall place any notice upon any building, wall, fence, or other property of another person without written permission;

2.

No sign shall be more than ten square feet in gross surface area and a maximum of five feet in height;

3.

Such signs shall be setback a minimum of five feet from any lot line;

4.

Such signs are not allowed on commercial property;

5.

The maximum time limit for all residential sale signs is three consecutive days and nine cumulative days in a one-year period;

6.

Illumination of a temporary residential sale sign is not allowed; and

7.

Any residential sale sign that does not adhere to the provisions herein shall be considered in violation and declared to be a nuisance. Reasonable efforts shall be made to contact the owner of the sign. If the owner of the sign is contacted, such owner shall remove the sign immediately. If contact with the sign owner is unsuccessful, the sign shall be removed and held by the enforcement authority for a period of 72 hours, after which it shall be disposed.

h.

Temporary window signs; provided that:

1.

Such signs may not cover more than 50 percent of the area of the windows to which the sign is affixed. If placed on a window with permanent window signs, the total covered area may not exceed 50 percent;

2.

Such signs are not permitted in residential zoning districts, except if the temporary window sign is also a temporary political sign;

3.

Such signs shall not be displayed for a period exceeding 30 consecutive days and no more than 120 days in a calendar year; and

4.

Illumination of a temporary window sign is not allowed.

(Ord. No. 06-04, § 1(8-8.07), 3-20-2006; Ord. No. 15-17, § I, 9-21-2015)

Sec. 121-328. - Construction specifications.

(a)

All ground-mounted sign structures shall be self-supporting and permanently attached to sufficient foundations with proper frost protection not less than four feet below grade.

(b)

No sign shall be suspended by chains or other devices that will allow the sign to swing due to wind action. Signs shall be anchored to prevent any lateral movement that could cause wear on supporting members or connections.

(c)

Supports and braces shall be an integral part of the sign design. Angle irons, chains, or wires used for supports or braces shall be hidden from public view to the extent technically feasible.

(d)

All signs shall be marked with the manufacturer's name in a size to be clearly visible by personal inspection. All electric signs shall be listed by Underwriter's Laboratories or another nationally recognized testing laboratory.

(e)

All signs, except those attached flat against the wall of a building, shall be constructed to withstand wind loads of at least 30 pounds per square foot with correct engineering adjustments for the vertical height of the sign.

(f)

The village has the authority to request structural calculations be prepared by a Wisconsin registered architect or engineer. A certified report of said calculations shall be filed with the permit application indicating that the proposed method of installation is structurally adequate.

(g)

Individual letter wall signs shall be installed directly on the wall or with a raceway of color to match the existing elevation of the building to which it is affixed.

(h)

All ground signs requiring electricity shall be provided with the electricity through underground wiring.

(Ord. No. 06-04, § 1(8-8.08), 3-20-2006)

Sec. 121-329. - Existing signs.

A legally pre-existing sign shall immediately lose its legal nonconforming status designation if:

(1)

The sign is altered in any way in structure or copy (except for normal maintenance);

(2)

The sign is relocated;

(3)

The sign is replaced, other than replacing the sign in its exact original condition and copy;

(4)

The sign has been abandoned;

(5)

The sign advertises or calls attention to any products, businesses or activity which are no longer carried on or sold, whether generally or at the particular premises;

(6)

The sign shall not have been repaired or properly maintained within 30 days after written notice to that effect has been given by the building inspector; or

(7)

On the occurrence of any of subsections (1)—(6) of this section, the sign shall be immediately brought into compliance with this article, or the existing sign shall be removed and a new permit obtained for modifications or new construction.

(Ord. No. 06-04, § 1(8-8.09), 3-20-2006)

Sec. 121-330. - Maintenance and removal.

(a)

All signs shall be maintained in a safe, attractive and approved state. Signs which are found unsafe or altered from an approved state by the village building inspector shall be removed or repaired within 30 days of receipt of written notice. Signs found by the building board to be so dilapidated, out of repair, or deteriorated so as to depreciate values of surrounding properties shall be removed or repaired within 30 days of receipt of written notice from the building inspector.

(b)

Signs which are obsolete to the premises on which they are located shall be removed within 30 days.

(Ord. No. 06-04, § 1(8-8.10), 3-20-2006)