Materials. Signs shall be constructed only from wood, metal, stone, or other appropriate material, including plastic, which has the general appearance of structures composed primarily of wood, metal, or stone, with painted, engraved, or raised markings. Sign materials should be consistent with and complement the original construction materials and architectural style of the building facade on which they are to be displayed. For this reason, natural materials such as wood, stone, and metal are most appropriate. If plywood is used, medium-density overlay (MDO) shall be used as a minimum grade.
(1) To encourage design excellence, when approved by the Planning Commission at a public meeting following presentation by the applicant, the maximum sign areas may be increased by the percentages as provided herein. A separate bonus is granted for compliance with each of the criteria, and the area is cumulative, but the percentage increase is based upon the original sign area limitation.
(2) Freestanding signs may be increased as follows:
(a) 20% when the sign is constructed of natural wood, in natural finish with only the markings in other than natural finish.
(b) 10% when a directory sign utilizes uniform coloring and lettering for all establishments listed in the directory.
(c) 10% when the sign is installed in a landscaped planter having an area four times the area of the resultant sign.
(d) 10% if the sign is designated to contain only the identification of the establishment.