For the purpose of this chapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
A-FRAME SIGN. A sign which is in the shape of an “A” or variation thereof, located on the ground, easily movable, not permanently attached thereto and which is usually two-sided.
ABANDONED SIGN. A sign which identifies an establishment, goods or services which are no longer provided on the premises as advertised, or identifies a time, event or purpose which has passed or no longer applies, or is vacant of copy for a period of time as specified herein.
ADDRESS AND/OR NAMEPLATE SIGN. A sign identifying the City assigned address number and/or name of the business or residential occupant.
ADVERTISING. Commercial messages on signs which does not include noncommercial messages.
ANIMATED OR MOVING SIGN. Any sign or part of a sign which changes physical position by any movement or rotation.
AUTOMATIC OR CHANGING SIGN. An electronically or electrically controlled sign, which automatically changes the visible message copy on a preprogrammed cycle through the use of illumination.
AWNING OR CANOPY SIGN. A sign that is mounted or painted on, or attached to, an awning or canopy such that the sign does not project above, below or beyond the awning or canopy. See definition of “wall sign”.
BALLOON SIGN. A temporary sign that consists of a nonporous bag, of a variety of shapes and sizes, or envelope filled with heated air, a gas lighter than air or air under pressure.
BANNER SIGN. A temporary sign printed or displayed on cloth or other flexible material, with or without frames.
BILLBOARD. An off premises object, device, display, sign or structure, or part thereof, displayed outdoors or visible from a public right-of-way, which is used to advertise, identify, display, direct or attract attention to any message, idea, object, institution, business, organization, event, person, place, commodity, product, service or entertainment conducted, sold, located, manufactured, used or offered at a location other than the premises on which the sign is located.
BULLETIN BOARD SIGN. A sign that indicates the name of the entity on whose premises it is located and which may contain the names of individuals connected with it and general announcements of events or activities occurring at the institution, or similar messages.
CHANGEABLE COPY SIGN; READER BOARD. A freestanding sign or integral part thereof, consisting of nonstructural panels or individual message elements such as letters, numbers or symbols, which are designed and intended for manual replacement or alteration after the sign is erected.
CONSTRUCTION SIGN. A temporary sign identifying a construction project erected on the premises where construction is taking place, only during the period of such construction, indicating the names of the architects, engineers, landscape architects, contractors or similar artisans, and the owners, lending institutions and other parties having a role or interest in the structure or project.
DECORATION. Illustration, symbol, flag, streamer, bunting, wreath, figure, insignia or other devices employed to express and illustrate a message of patriotic holiday or seasonal character.
DIRECTIONAL SIGN. A sign that directs the movement or placement of pedestrian or vehicular traffic on the premises where the sign is located.
DISPLAY SURFACE. The surface of the sign upon, against or through which the message is displayed or illustrated.
DOUBLE FACED SIGN. Any sign with more than one display surface where only one side is visible from any one direction. With DOUBLE FACED SIGNS, the full sign is counted as a single sign, instead of the individual faces of the sign being counted as separate signs.
ELECTRONIC MESSAGE CENTER (EMC). An on premises sign that displays words, symbols, figures or images that can be electronically changed by remote or automatic means.
ERECT. To construct or allow to be constructed.
EVENT SIGNS. A sign displayed for the sole purpose of drawing attention to an upcoming event or celebration. Some examples are streetlight banners, banners, streamers and the like. Signs for special events regulated by Title 1, Chapter 15 are not regulated under this title.
FEATHER FLAG. A sign with or without characters, letters, illustrations or ornamentations applied to cloth, paper, flexible plastic or fabric of any kind with only such material for backing. FEATHER FLAGS are generally a single sign attached to a support post and typically having a dimensional ratio of four high to one wide. This definition also applies to teardrop flags, wind feather flags, bow flags and other similar type signs.
FLASHING SIGN. An illuminated sign on which the artificial or reflected light is not maintained stationary and constant in light intensity and color at all times when in use.
FOOT-CANDLE. The illuminance on a one square foot surface from a uniform source of light.
FREESTANDING SIGN. An accessory sign principally supported by a structure affixed to the ground, and not supported by a building. FREESTANDING SIGNS include signs supported by one or more columns, poles or braces placed in or upon the ground and may not exceed 35 feet in height. This sign is intended to identify an aggregate use of property or its primary use. When multiple signs are attached to a FREESTANDING SIGN, all the signs will be considered a single sign for permitting purposes.
FRONTAGE. Any boundary line of a lot or parcel of land that coincides with the right-of-way of the street.
GAS ISLAND SIGN. A sign printed on paper, board or similar material and placed on a pole or pump within a gas station island.
GLARING SIGNS. Any sign employing direct, indirect, internal, flashing or other illumination with light sources or reflectivity of such brightness that constitutes a hazard to ground or air traffic or a nuisance.
HANGING SIGNS. Any sign which is suspended from a building or from a canopy, awning or other similar structure, over a designated pedestrian-way, and is perpendicular to the building. The primary purpose of HANGING SIGNS is to assist pedestrians in wayfinding and identification of businesses in a manner that is true to the age of the Downtown Overlay District.
IDENTIFICATION NAMEPLATE. A wall sign giving any combination of the name and recognized symbol or logo of a building, business or establishment which is attached to, and flat against, the wall of a building.
ILLEGAL SIGN. Any sign erected or altered after the effective date of this chapter not complying with the provisions thereof unless said provision was expressly granted by a variance.
ILLUMINATED SIGN. Any sign which has characters, letters, figures, designs or outlines illuminated by electric lights or luminous tubes, whether such sources of illumination are a part of a sign or not.
ILLUMINATION, DIRECT; INTERNAL ILLUMINATION. A light from a source concealed or contained within the sign, and which becomes visible through a translucent surface.
ILLUMINATION, INDIRECT LIGHTING. Illumination which is performed by spotlights or other lighting devices and which is not a part of the sign proper. This definition includes those lighting devices which are extended from the sign proper by means of a rod from which the illumination is directed toward the display surface of the sign.
MARQUEE SIGN. Any sign attached to, and made a part of, a marquee. A MARQUEE is defined as a permanent roof-like structure projecting beyond a building wall at an entrance to a building or extending along, and projecting beyond, the building’s wall and generally designed and constructed to provide protection against the weather.
MEMORIAL SIGN. A sign, tablet or plaque commemorating a person, event, structure or site.
MODULE SIGN. A wall sign other than an identification sign or identification nameplate, which is formed of individual modules, which spell out the name or nature of a business or the occupant of the premises.
MOVING SIGN. A sign, all or part of which is animated, revolves, swings or is otherwise designed to move by mechanical means or by the force of the wind.
NIT. A brightness measurement of light whose standard is the amount of light that one candle gives off in a square meter of area. The NIT is a unit of measurement that is used for light given off in digital displays such as computer screens, video games, electronic signs and other visual appliances.
NONCOMBUSTIBLE. Any material which does not ignite below 1,200°F or disintegrate, melt or give off toxic odor or fumes.
NONCONFORMING SIGN. A sign which was lawfully erected, altered, moved or maintained under previous ordinances of the City but does not conform to the provisions of this chapter.
OFF PREMISES SIGN. Any sign, other than a billboard, which directs attention to a business, establishment, commodity, service, entertainment or attraction sold, offered or existing elsewhere than upon the same lot where such a sign is displayed.
OWNER. The fee owner of a sign, the lessee of the sign, the fee holder of the property upon which the sign is located, the leaseholder of such property or the individual, person or business who has purchased the copy on a sign, or whose name appears on the sign.
PALLET SIGN. A sign that consists of a portable platform used for storing or stacking products, with or without a message attached thereto.
PARAPET. Either the edge of the roof or the top of a wall, which forms the top line of the building silhouette.
PARCEL OF LAND. For the purpose of calculating street frontage, a parcel of unplatted real estate or a platted lot. Where one lot fully encompasses a building, only that lot will be used to calculate street frontage, even if adjacent lots are owned by the same person or entity. Where a building or attached structure permanently encroaches on a second lot, the lots will be combined to determine the street frontage.
PERMANENT SIGN. A sign which, by its physical nature, is designed for and suitable for display longer than 90 days; the term includes all signs which qualify as a “structure” in the Building Code.
POLITICAL SIGN. A temporary sign announcing or supporting political candidates or issues in connection with any national, state, county or local election.
PORTABLE SIGN. A sign designed to be removable from one location to another and not permanently attached to the ground or to any immobile structure, the primary function of which is to provide advertisement of products or services in connection with a business or activity located on the site of the portable sign, or elsewhere. PORTABLE SIGNS may or may not be lighted internally, and may or may not be mounted on a chassis with tires or wheels for transport from one place to another on a trailer or other wheeled devices. A-frames; menu and sandwich board signs; and balloons used as signs are other examples of PORTABLE SIGNS.
POSTER SIGN. A temporary sign printed on paper, cardboard or similar material which is generally displayed in windows or attached to buildings, or staked in the ground.
PROJECTING SIGN. A sign, other than a banner, which is attached to, and is wholly or partially dependent upon, a building for support and which projects perpendicular to the wall or surface of the building.
PUBLIC USE SIGN or PUBLIC SERVICE SIGN. A sign of a governmental nature including public transit and public utility information, traffic control and any other sign erected by a public officer in the performance of a public duty.
REAL ESTATE SIGN. A temporary sign pertaining to the sale, rental or lease of the lot or tract of land on which the sign is located, or to the sale, rental or lease of one or more structures.
ROOF SIGN. A sign which is erected, constructed and maintained upon the roof of any building, whose height does not exceed the crest of the roofline, and is principally supported by the roof’s structure.
SETBACK. Where a setback is required or provided for any sign, it shall be measured horizontally from, and perpendicular to, the right-of-way line of a street, or property line, to the nearest edge of the sign.
SIGHT TRIANGLE. An area which is clear of all structures or other sight impediments formed by measuring back an equal distance along two intersecting curb lines and connecting said points to form a triangle.
SIGN. Any object, device, display or structure or part thereof situated outdoors which is used to advertise, identify, display, direct or attract attention to an object, person, institution, organization, business, product, service, event or location by any means including words, letters, figures, designs, symbols, fixtures, colors, motion, illumination or projected images. The term SIGN includes, but is not limited to, every projecting sign, ground sign, pole sign, window sign, vehicle sign, awning, canopy, marquee, changeable copy sign, illuminated sign, flashing sign, animated sign, temporary sign, portable sign, pennant, banner or streamer.
SIGN AREA; AREA OF A SIGN; SIGNAGE. The entire area within a single continuous perimeter of not more than eight straight lines enclosing the extreme limits or writing, representation, emblem, icon, logo or any figure of similar character, together with any material or color forming an integral part of background of the display or used to differentiate such sign from the backdrop or structure against which it is placed. In computing the AREA OF A SIGN, standard mathematical formulas for common geometric shapes (triangle, parallelogram, circle and ellipse or combinations thereof) shall be used.
SIGN CONTRACTOR. Any person, firm or corporation involved in the installation, repair, alteration and service of any electric sign, and all permanent signs involving structural requirements of the Building Code and/or electrical requirements of the Electrical Code.
SIGN COPY. The letters, numbers, symbols or geometric shapes on a sign face either in permanent or changeable form.
SIGN FACE. The surface of a signboard, background area and structural trim upon, against or through which a message is displayed or illustrated on the sign.
SIGN HEIGHT. The height of a sign, measured from ground level, at the base of or below, the sign, to the highest edge of the sign.
SIGN LOCATION. The site where one or more freestanding sign structures may be erected.
STORE FRONTAGE. The area visible to the public where public entrances, display windows and other information is located. STORE FRONTAGE is not regulated by road frontage and is considered separately when deciding linear feet of STORE FRONTAGE.
STREET FRONTAGE. The frontage which runs the length of a particular parcel of land.
STROBE. A flash lamp that produces high intensity, short duration light pulses.
STRUCTURE. Anything built or constructed whether or not permanently attached to the ground.
TEMPORARY SIGN. Any sign, banner or advertising display, usually constructed of cloth, fabric, wood, paper or other light material with or without a frame, and designed and intended to be displayed for a short period of time, typically less than 90 days.
UNUSED SIGN. See definition of “abandoned sign”.
VARIANCE. A special ruling which does not require compliance with a specific portion of this chapter.
VEHICLE SIGN. Signs placed on or affixed to vehicles and/or trailers that are parked on a public right-of-way, public property or private property so as to be visible to the general public. However, this is not intended to include window stickers for parking lots for example or company logos or wraps for identification.
WALL SIGN. Any sign painted on, or attached to and erected parallel to, the face of, or erected and confined within the limits of, the outside wall of any building and supported by such wall or building, and which displays only one advertising surface. For the purpose of this chapter, the term WALL SIGN shall include awning and canopy, identification, marquee and module signs.
WIND RESISTANT OR SWINGER SIGN. A small accessory sign which is spring mounted on a base which allows the sign to swing as wind pressure increases. The definition does not include “A-frame signs”.
WINDOW SIGN. Any sign painted on or placed inside or upon a window facing the outside and which is intended to be seen from the exterior.
(Prior Code, § 11-13-2) (Ord. 2019-02, passed 3-5-2019; Ord. 2022-08, passed 4-5-2022)