7.1.1. Permit required. Except as hereinafter provided no person shall erect, alter, construct, relocate or cause to be erected, altered, constructed or relocated any permanent sign without first having obtained a sign permit from the building inspector pursuant to this article. However, where a sign has been approved and erected pursuant to the provisions of this ordinance, no additional sign permit is required if said sign is transferred to another property for which the same sign is allowed, or where minor changes in writing or content of said sign are made, provided the sign continues to conform to the provisions of this ordinance.

7.1.2. Signs in architectural design district. All signs to be erected in the architectural design district shall be required to comply with the applicable provisions of article XV of this ordinance.

7.2.1. No permanent sign permit will be issued except in accordance with a sign plan approval or a site development plan approval. After such approval, an application for a sign permit shall be made to the building inspector on forms prescribed by the building inspector and shall contain the information specified in section 7.2.4. All applications shall be accompanied by the required fee in accordance with the standard schedule of fees of the Village of Goshen.

7.2.2. The building inspector, upon receipt of an application for a sign permit, shall review the same. If the sign requested has been approved on a site development plan or a sign plan, and is in conformance with the village sign design standards, the building inspector shall issue a sign permit.

7.2.3. If there is no sign plan approval or site plan approval, the applicant must submit an application to the building inspector. A sign plan may be submitted as part of a site development plan, and may be reviewed and approved by the planning board. Upon the granting of a site development plan or a sign plan approval, a copy of the approved plan shall be transmitted to the building inspector.

7.2.4. The following information shall be included on each application for a sign permit:

7.2.4.1. The name, address and telephone number of the applicant and the owner of the building, structure or property on which the sign is to be erected.

7.2.4.2. The written consent of the owner of the building, structure or property upon which the sign is to be erected in the event the applicant is not the owner thereof.

7.2.4.3. A rendering exhibiting:

(a)

The proposed lettering and pictorial matter of the sign including notation of or actual colors.

(b)

The dimensions of the sign and proposed lettering.

(c)

The construction details of the sign structure, materials and mounting devices.

(d)

A plan showing the position of the sign on the building or property and such other information as the building inspector may require. An application for a sign permit for a sign on an awning shall show the location, size and construction of the awning and the lettering or pictorial material to appear thereon.

(e)

The above information may be provided in writing for small signs, if same is satisfactory to the building inspector, and the total signage complies with the provisions of this ordinance.

7.3.1. Required sign information. Each sign shall have the number of the permit marked on its face in a permanent manner.

7.3.2. Permitted sign copy. A sign shall contain only the name and/or nature of the business conducted and/or the primary goods sold or the services rendered on the premises. Signs not identifying a business conducted, service rendered or primary goods sold are subject to approval of the building inspector.

7.3.3. Illuminated signs. Illuminated signs shall conform to the regulations of the National Board of Fire Underwriters, or other state-approved reviewing body. The source of illumination shall be suitably shielded to eliminate glare and annoyance to passersby or adjacent property. The use of illuminated signs shall be upon application and with the consent of the building inspector.

7.3.4. "For sale," "for rent" and "sold" signs. In any residence district, one nonilluminated "for sale," "for rent," or "sold" sign not exceeding four square feet may be erected on the property to which it pertains not closer than 15 feet to any street line or property line. In a business or industrial district one such sign not exceeding 20 square feet may be erected not closer than 15 feet to any street line or property line; provided, however, where a property exceeds ten acres, or where it abuts two streets or traveled ways, two such signs may be erected. "Sold" signs are to be removed within seven days of posting. No permit is required for all such signs.

7.3.5. Bulletin boards. Church, school or other exterior institutional bulletin boards shall not exceed 20 square feet in area, and shall not be located closer than 15 feet to any street line or lot line. No permit is required for such signs.

7.3.6. Awning signs. Identification signs containing only the name of the owner or the name of the business, in letters not more than six inches in height, may be placed upon the valance of any awning. The bottom of the valance shall not be less than seven feet above the sidewalks.

7.3.7. Lighting reflection signs. Hoods or shields for lighting reflection signs may be attached to buildings or structures provided such hoods or shields do not extend more than 24 inches beyond the face of the building or sign and reflection lights on projecting arms do not extend more than two feet beyond the face of the building or sign.

7.3.8. Marquees. No marquees shall be constructed or erected except upon approval of the planning board.

7.3.9. Time and temperature signs. Special time and temperature signs with or without electrical lettering, special clock signs and other special signs of similar nature may be permitted upon approval of the planning board, except that such signs shall not be permitted in the architectural design district.

7.3.10. Service organization identification signs. A permit for a service organization identification sign may be issued after the location of such sign is approved by the building inspector.

7.3.11. Traffic control signs. Signs required for traffic control purposes as shown on an approved site plan, or installed pursuant to order of traffic control agencies, shall conform to the Manual of Uniform Traffic Control Devices, New York State department of transportation.

7.3.12. Temporary signs. The building inspector may permit the erection of one temporary business facade or freestanding identification sign prior to the approval and erection of a permanent sign, provided the temporary sign conforms to the size limitations specified in section 7.6.1 or 7.6.2, whichever applies. A temporary sign shall be removed within 60 days from the date it is erected on the property.

7.3.13. "Grand opening" signs. One such sign may be permitted by the building inspector for a business establishment in any business district provided that such sign shall be removed within 30 days of the date it is erected on the property.

7.4.1. Any signs not expressly permitted by article VII are prohibited in the Village of Goshen. Additional types of signs that are prohibited include:

(a)

Flashing signs, including any sign or device on which the artificial light is not maintained stationary and constant in intensity and color at all times when in use, but excluding portions of signs devoted to time and temperature readings.

(b)

Exterior advertising signs and billboards.

(c)

Signs representing or depicting to any degree official traffic signs or signals.

(d)

Signs which emit noise, sounds or smoke.

(e)

Animated signs, whether by mechanical or electrical processes, including signs with banners, streamers, spinners or other paraphernalia attached to or associated with such signs.

(f)

Signs of a prurient nature or advertising businesses, commodities or services of a prurient nature or any unlawful business or undertaking.

(g)

Signs made of cardboard, paper or similar impermanent material.

(h)

Signs mounted on parked vehicles or trailers or other similar mobile advertising media.

(i)

Signs obstructing traffic visibility, or within any street right-of-way, other than ordinary traffic and street signs placed by the state, county or village.

(j)

Permanent signs attached to light standards or utility poles.

(k)

Roof signs.

(L.L. No. 3-2013, § 1, 7-8-2013)

Signs in any residential district are permitted as follows:

7.5.1. Signs to identify residents and permitted uses of one- and two-family dwellings.

7.5.1.1. One nonilluminated sign not exceeding two square feet in area, indicating the name of the resident or identifying a permitted use may be located on the principal building or a separate post support not closer to any street than a distance equal to one-half the required setback from such street and not exceeding seven feet in height. No permit shall be required for such signs.

7.5.2. Signs for identification of multiple dwelling or residents of multiple dwellings.

7.5.2.1. Dwelling group identification. One sign (not exceeding eight square feet) is permitted to identify a multiple dwelling or dwelling group complex. Such sign may be illuminated by a nonflashing, shielded light directed away from adjacent streets, highways or properties. If freestanding, such sign shall be placed parallel to the street, no closer than 15 feet to any street, subject to the approval of the planning board. No permit shall be required for such signs.

7.5.2.2. Resident identification. One nonilluminated sign not exceeding two square feet in area may identify the residents of a multiple dwelling. Such sign shall be attached parallel to the multiple dwelling it serves, subject to the approval of the planning board.

7.5.3. Permanent subdivision identification signs. Such signs shall be approved by the planning board. The planning board shall determine the size of such sign. No permit shall be required for such signs.

7.5.4. Identification signs for nonresidential uses in residential districts. One such sign affixed to the front facade of the principal building, not exceeding 20 square feet, may be provided.

7.6.1. Building facade signs. Business identification signs shall be permitted on the facade of any building or applied thereto but not painted thereon; provided, however, that such signs shall not project more than 12 inches from the face of the building nor extend beyond the wall at any corner, nor extend above the lowest part of the roofline of the building facade.

7.6.1.1. In a case of a building located outside of the architectural design district ("ADD") devoted entirely to one use or establishment, one sign, which may be indirectly or internally illuminated, may be located on each building façade facing a fronting street, with a total sign area of each sign not to exceed ten percent of the sign wall area of each such building façade, or in no event more than 40 square feet in the CS, OB and OBS districts or 60 square feet in the DS, I, IP and HCC district. The sign wall area in all districts shall be derived by utilizing an assumed building height of 15 feet for one-story buildings and 25 feet for two-story buildings.

7.6.1.2. In a case of building devoted to more than one use or establishment, one sign, indirectly or internally illuminated, for each such use or establishment may be located on the building façade, with a total length of each such sign not to exceed 50 percent of the building façade length associated with each such use or establishment, but in no case shall such a sign exceed 20 feet in length. The above requirements shall also apply to signs above covered walkways.

7.6.1.3. The vertical dimension of all building facade signs shall not exceed three feet.

7.6.1.4. The building inspector may issue a permit for a facade sign, setting forth the identities of several tenants, providing such facade sign otherwise conforms with the height and length requirements of this ordinance, and further provided that the applicant confirms in writing that no other facade sign shall be applied for by the applicant or other tenants and that this restriction is to be incorporated, in writing, into all lease agreements of the applicant, its successors and/or assigns.

7.6.2. Freestanding signs.

7.6.2.1. One freestanding business identification sign, indirectly or internally illuminated, may be located on a lot facing each fronting street, as approved by the building inspector, with the sign area of each side of such sign not to exceed 30 square feet, and provided that each such sign shall be setback a minimum of 15 feet from any designated street line or public walkway. Freestanding signs shall not exceed eight feet in height. No such sign shall interfere with the visibility from any driveway at its intersection with a public highway, sidewalk, or other public right-of-way. Notwithstanding anything to the contrary, a business in the industrial park district whose entrance is not greater than 500 feet from a state highway shall be permitted to have two freestanding business identification signs, either indirectly or internally illuminated, as approved by the building inspector, with a sign area of each sign not to exceed 100 square feet and not to exceed 30 feet from the ground level as measured from the top of the sign provided no such sign shall interfere with the visibility from any driveway at its intersection with a public highway, sidewalk or other public right-of-way.

7.6.2.2. One freestanding directory sign, either indirectly or internally illuminated, may be located on a shopping center site for each street frontage, as directed by the planning board, with a total sign area of each such sign not to exceed 80 square feet. Only those tenants other than those identified on any shopping center identification sign or signs may be listed on any such directory signs. Freestanding directory signs shall also be set back a minimum of ten feet from any designated street line or public walkway.

7.6.2.3. No freestanding sign shall exceed 25 feet above ground level, measured from the top of the sign.

7.6.3. Hanging signs. Signs may be hung from the underside of the ceiling of a covered walkway related to the entrance of the individual business establishments, provided that the bottom of such sign is at least seven feet above the sidewalk.

7.6.4. Service or loading dock signs. One business identification sign not exceeding eight square feet in area is permitted above such loading areas in addition to other permitted signs.

7.6.5. Gasoline service stations. Pump island signs identifying the current price of gasoline may be erected in the pump areas, as approved by the planning board, but not to extend more than one foot from either side of the row of pumps or two feet from the last pump on each end of the pump row.

7.6.6. Additional accessory signs. At the entrance of buildings with business establishments above the first floor, nameplates of uniform design and appearance not more than 18 inches in length and nine inches in height may be mounted at the sides of such entrance provided they are placed flat against the exterior wall.

7.6.7. Directional signs. Entrance, exit, and other directional signs and projecting signs are to be approved by the village board as to location and size.

7.6.8. Signs on adjacent property. Where it is not practical for reasons of visibility to place an identification sign on the premises, the village board may, upon recommendation of the planning board, grant permission to erect a sign (which is otherwise permitted by this article) on adjacent property, upon approval by the adjacent property owner.

7.6.9. Signs on windows. One identification sign for each establishment, placed inside a window or upon the window panes or glass that are [is] visible from the exterior of the window may be permitted, provided it does not exceed six square feet in area. Window signs shall also require a sign permit.

(L.L. No. 8-1992, § 2.A, 7-13-92; L.L. No. 7-1998, § I, 9-14-98; L.L. No. 5-2001, § 3, 12-17-01; L.L. No. 3-2013, §§ 2—5, 7-8-2013)

7.7.1. Notices. No notice shall be posted on public property within the Village of Goshen except on bulletin boards maintained by the village or other government authority unless otherwise approved by the village board.

7.7.2. Banners. No banner shall be displayed over any sidewalk, village street or highway except upon approval of the village board. A public liability bond or policy in the sum of at least $100,000.00 shall be furnished for each banner which extends across a sidewalk, street or highway. Such banner shall be securely fastened to buildings or structures.

7.7.3. Temporary signs. Temporary signs erected or maintained by charitable and not-for-profit organizations may be permitted by the building inspector upon direction of the village board. The applicant must specify the number of signs to be erected, the size of the sign or signs, and the proposed locations of the sign or signs. Any temporary sign shall be removed on or before the removal date established by the village board. There shall be no permit fee for a temporary sign.

7.7.4. Reserved.

7.7.5. Construction signs. Construction signs displaying the name of the architect, engineer, principal, contractor and other participants engaged in the work of constructing or remodeling a building or structure, as well as a sign announcing the purpose of the building or structure for which a building permit has been issued and has not expired, may be permitted as follows:

7.7.5.1. Single multi-listing sign. A single sign not exceeding 15 square feet in area listing all of the participants may be erected and maintained for the period beginning with the excavation and ending with the issuance of a certificate of occupancy.

7.7.5.2. Individual signs. A separate sign not exceeding four square feet in area for each principal in the project may be erected and maintained during the period of said principal's active participation in the project. No permit shall be required for such signs.

7.7.5.3. Special purpose building announcement sign. A single sign announcing the purpose of a building or structure may be erected and maintained for a period not to exceed one year from the date when construction begins. Such sign shall:

(a)

Not exceed 15 square feet in area;

(b)

Not be more than seven feet in height; and

(c)

Be mounted on post supports.

7.7.5.4. Temporary subdivision sign. One temporary subdivision sign [may be permitted] complying with the provisions of section 7.7.4.3 [7.7.5.3]. Permits for such signs shall be issued on a one-year renewal basis.

(L.L. No. 5-2000, § 1, 12-18-00; L.L. No. 4-2002, § 2, 6-24-02)

7.8.1. All nonconforming signs which are in use prior to the effective date of [the] ordinance from which this article was derived may continue in use as nonconforming signs except as follows:

7.8.1.1. Any sign which does not directly relate to the sale of goods or services rendered on the property, or a sign advertising a previous business on the premises which has not been purchased, leased or assumed by the present occupant, shall be removed within six months after written notification by the building inspector.

7.8.1.2. Fluttering banners, miscellaneous signs denoting premiums or bonuses for buying gasoline, movable and non-attached signs and all other advertising not directly related to permitted uses listed in the zoning ordinance for the operation of a gasoline service station shall be removed within 30 days after written notification by the building inspector.

7.8.1.3. Any sign which flashes, blinks or revolves shall be made to cease flashing, blinking or revolving within 60 days after written notification by the building inspector.

7.8.1.4. Discontinuance. Any nonconforming sign which is removed from the position it occupied at the effective date of [the] ordinance from which this article was derived and not restored to such original position within 90 days shall be conclusively presumed to be abandoned and discontinued and may not be restored or re-erected except in compliance with this article.

7.8.1.5. Repair or alteration. Nothing herein shall be deemed to prevent maintaining a nonconforming sign in good repair and safe condition.

7.9.1. No sign shall be erected in such a manner as to obstruct free egress from a window, door or fire escape or so as to become a menace to life, health or property.

7.9.2. All signs affixed to any wall or building shall be securely fastened thereto and shall be subject to inspection by and approval of the building inspector.

7.9.3. All wiring, fillings, materials and electrical or other installation of illuminated or lighted signs shall be subject to inspection by and approval of the building inspector, and shall conform to the regulations of the National Board of Fire Underwriters or other similar state-approved agency.