Permitted exceptions to height regulations. Chimneys, cooling towers, elevators, bulkheads, fire towers, gas tanks, grain elevators, steeples, water towers, ornamental towers or spires, communications, radio or television towers or necessary mechanical appurtenances may be erected as to their height in accordance with existing or hereafter-adopted ordinances of the Village of Horseheads, provided that no tower other than a church spire or tower of a public building shall exceed the height regulations by more than 40%. No tower shall be used as a place of habitation or for tenant purposes. No sign, nameplate, display or advertising device of any kind whatsoever shall be inscribed upon or attached to any chimney, tower, tank or other structure which extends above the height limitations.