General provisions. No signs may be placed on or attached to a building or erected independently for any purpose other than to advertise a permitted business or use conducted on the same premises. No billboards shall be erected or replaced which are not in accordance with the standards established in this chapter. Unless otherwise specified in this chapter, the erection of any sign shall require a construction permit. No sign of any type shall be permitted to obstruct driving vision, traffic signals, traffic directional and identification signs, other places of business or other signs or windows of the building on which they are located. No sign shall be attached to trees, fences, posts, stumps, utility poles or other signs, but shall be freestanding or attached to buildings in an approved manner. The Borough of Longport and the Borough Free Public Library are hereby exempt from the provisions of this subsection and may display any sign, banner, advertisement, flyer, etc., as approved by the Mayor.
(1)
Animated, flashing and illusionary signs. Excepting for time/temperature display signs, all signs using mechanical or electrical devices to revolve, flash or display movement or the illusion of movement are prohibited.
(2)
Height. No attached sign shall be higher at any point than the principal building, and no sign shall project beyond a building in a manner placing it above an area traversed by motor vehicles, such as, but not limited to, driveway and parking areas. Where signs project beyond a building facade or wall over a pedestrian way, the lowest portion of the sign shall be at least 10 feet above the walkway. No freestanding sign shall be erected to a height exceeding 10 feet.
(3)
Freestanding signs. Freestanding signs shall be supported by one or more columns of uprights which are firmly embedded in the ground. Exposed guy wires, chains or other connections shall not be made a permanent support of the freestanding sign. Any freestanding sign larger than 24 square feet shall be subject to Planning Board approval. Freestanding signs may be located in a front yard but shall not be located in any street right-of-way.
(4)
Illuminated signs. Illuminated signs shall be arranged as to reflect the light and glare away from adjoining premises and away from adjoining highways. No sign with red, green or blue illumination in a beam, beacon or flashing form resembling an emergency light shall be erected in any location.
(5)
Information and direction signs. Street number designations, postal boxes, on-site directional and parking signs and warning signs are permitted in all zones but are not to be considered in calculating sign area. No such sign shall exceed two square feet in area nor shall a construction permit be required for such sign.
(6)
Maintenance. Signs must be constructed of durable materials, maintained in good condition and not allowed to become dilapidated. Whenever a sign shall become dilapidated or structurally unsafe, the construction official shall order the owner to repair said sign or remove it.
(7)
Sign sizes and locations. The area of a sign shall be measured around the outside edges of a framed or enclosed sign or by the area utilized by isolated words and/or symbols, including the background, whether open or enclosed, but said area shall not include any supporting framework and bracing incidental to the display itself. Sign locations and area shall be limited to the following:
(a)
One nonilluminated real estate sign is permitted on an individual taxing lot which is to be sold or rented not exceeding nine square feet on one side and may be double-sided. Maximum width of real estate signs shall be 42 inches. Top of real estate signs shall not exceed 66 inches above ground. A sign banner not greater than six inches high by 36 inches wide may be hung beneath a conforming sign. Not more than two sign posts may be utilized to support a real estate sign. Signs suspended by chains or cable from a horizontal post are not permitted. Posts shall not be greater than four inches by four inches, consist of wood or vinyl, and shall not protrude more than six inches above sign height, including any finials. Real estate signs shall only be placed within the property that is for sale or rent and there shall be only one real estate sign per property. All real estate signs shall be removed within 10 days after any closing or transfer of the property. A real estate sign may be affixed to the building under construction not higher than the top of block of the building foundation. No real estate signs shall be affixed to any building not under construction.
(b)
On residential lots proposed by subdivision, provided that an application has been made to the Longport Combined Planning/Zoning Board, one real estate sign per proposed lot is permitted. In lieu of individual lot real estate signs, one project identification sign may be permitted as approved by the Combined Planning/Zoning Board at the time of subdivision approval.
(c)
Nonilluminated contractor signs shall be permitted on detached single-family construction sites only where there is active construction whether or not a real estate sign is already placed with proper building permits as follows:
[1]
One general contractor sign not exceeding nine square feet in area, the top of which does not exceed 66 inches above existing ground. The exception to the sign height is if the sign is placed on the building facing the street and placed not higher than the top of block of the building foundation.
[2]
Subcontractor signs as enumerated below:
[a]
One masonry contractor sign.
[b]
One electrical contractor sign.
[c]
One plumbing contractor sign.
[d]
One HVAC contractor sign.
[e]
One landscaping contractor sign.
[f]
One professional design firm sign.
[g]
One painting contractor sign.
[3]
Each subcontractor sign shall not exceed two feet by two feet and the top of the sign shall not be higher than 36 inches above existing ground. The exception to the subcontractor sign height is if the sign(s) is (are) placed on the building facing the street and placed not higher than the top of block of the building foundation. Each subcontractor sign shall be removed from the premises upon the final inspection and approval of the respective contractor's work on the project or within 10 days of completion of the respective work, whichever is sooner. The general contractor and professional design firm signs shall be removed as a condition of the issuance of either a temporary or permanent certificate of occupancy by the Municipal Building Department. In determining the height of the sign, the distance shall be measured from the top of existing curb. For additions and partial building construction, the signs shall be placed within the existing front yard clear area and not on the building. Contractor signs shall not be placed along alleys but are permitted along Beach Terrace when said property is not a corner lot.
(d)
Not more than two nonilluminated identification signs for public and semipublic facilities such as churches and schools, each not exceeding 12 square feet in area.
(e)
Historical markers or memorials not exceeding 12 square feet in area.
(f)
In connection with permitted commercial uses or any residential multifamily use involving more than eight dwelling units, two on-site signs attached flat to the building wall, not exceeding 24 square feet in area in total.
(g)
A nonilluminated political sign not exceeding six square feet in area. Political signs shall not be erected earlier than 30 days prior to the early voting period as set by state law. Political signs shall be removed no later then seven days after the election. Signs shall be limited to three signs per property.
(h)
No sign shall be placed within two feet of a property line. No signage is permitted within a sight triangle. No signs shall be placed on any construction fencing.
(8)
Signs with two exposures. Such signs shall be measured for area by using the surface of one side of the sign only. Both sides may be used.
(9)
Wall fascia or attached signs. Wall fascia or attached signs shall be firmly attached to the exterior wall of a building and shall not project more than 15 inches from the building and shall not extend beyond the limits of the building.
(10)
Any signs permitted under the terms of this chapter, except as permitted under Subsection A(7)(a) and (c) above, shall be subject to application for issuance of a zoning permit and certificate of occupancy.
(11)
Portable billboards and other off-site devices shall be prohibited in all districts.