The following definitions shall apply to words, terms and phrases, as used within this article.
ACTIVELY MARKETEDA. Proactive measures are being taken to connect and engage with potential customers, which may include listing with a real estate agent, publishing advertisements in a newspaper or other print publications, or engaging in online advertising activities, such as posting on a website; and
B. These actions are repeated, updated, and modified regularly to continue to seek engagement with potential purchasers. The mere fact of placing a sign on a lot does not itself demonstrate that the property is being actively marketed.
BULLETIN SIGNA sign carrying advertising or information to the public. A directory-type sign with changeable copy carrying advertising or information for the public in conjunction with government functions, religious institutions or schools.
BUSINESS-ZONED PROPERTYAny property with an assigned zoning district of HD Historic Downtown Business District or B-1 Neighborhood Business District.
COPYSign legend or message.
DIRECTORY SIGNA sign or a portion thereof that identifies the names of tenants in a multitenant building or a development made up of a group of buildings advertising two or more businesses on the same property. The directory sign shall be part of a freestanding ground or pole sign located on the same property of the tenants so identified on the sign.
DOUBLE FACEDA sign which has two readable areas, placed back-to-back.
ELECTRONIC MESSAGE CENTERA portion of a permitted sign referring to any type of programmable sign, with an electronic display or changeable copy.
FLASHING SIGNA sign which has lights which operate in a pulsating or intermittent manner.
GOVERNMENT SIGNAny sign that is owned, operated, or required by a governmental entity having jurisdiction, including, but not limited to, the signs designated in this article as government signs, and signs that are required by applicable laws. Such signs include signs on municipally-owned vehicles, official traffic, fire and police signs, signals, devices, and markings of the State of Wisconsin and the Village or other public authorities, or posted notices required by law.
ILLUMINATED SIGNA sign designed to give forth or reflect artificial light from a light source incorporated in the sign or indirectly from another light source.
OFF-PREMISES SIGNA sign not intended to be temporary (see "temporary sign"), and advertising or promoting a use not conducted on the parcel where the sign is located, excluding on-premises signs.
ON-SITE DIRECTIONAL GROUND SIGNA small sign placed directly onto the ground or surrounding surface with the purpose of directing customers, visitors or deliveries to a node or landmark on the same property on which the sign is located.
PERMANENT SIGNA sign intended to be displayed and permanent in place for the duration of the permit use, and which is not a temporary or promotional sign. Examples of permanent signs may include but are not limited to freestanding signs, pole signs, wall-supported signs and projecting signs.
PORTABLE SIGNAny structure without a permanent foundation or not otherwise permanently attached to a fixed location, which can be carried, towed, hauled or driven and is primarily designed to be moved rather than be limited to a fixed location regardless of modifications that limit its movability. The sign copy area of a portable sign may be double-sided.
PUBLIC-ZONED PROPERTYAny property with an assigned zoning district of P-1 Public and Semi-Public District.
RESIDENTIAL-ZONED PROPERTYAny property with an assigned zoning district of any of the residential districts, the R-1 Residential District, the R-2 Residential District, the R-3 Residential District, the R-4 Multifamily District, and any detached single-family dwelling within the A-1 Agricultural District.
RIGHT-OF-WAYLand covered by a public road or sidewalk, either owned by the federal, state or local government.
SANDWICH BOARD SIGNA two-sided portable sign constructed of wood, metal or similar rigid and durable material displayed outside and near the main building entrance of a business to temporarily identify a product or service, a special sale item or a special sales event of the on-site business. The sandwich board sign is two individual sign surfaces connected at a pivot point at the top of the sign surfaces so that each sign surface can support itself and be placed on a flat solid surface in the form of an inverted "v" shape.
SETBACKThe shortest lineal distance measured from the public right-of-way to the structure.
SIGNAny words, letters, figures, numerals, phrases, sentences, emblems, devices, designs, trade names, or trademarks by which anything is made known, which are used to advertise or promote an individual, firm, association, corporation, profession, business, commodity, or product, and which are visible from any public street or highway.
SIGN AREAThat area of copy enclosed by one continuous line, connecting the extreme points or edges of a sign face. The area shall be determined using the largest sign area or silhouette visible at any one time from any point. This area includes ornamental attachments but does not include the main supporting sign structure.
SIGN, AWNINGA nonilluminated identification sign affixed flat to the surface of an awning and not extending vertically or horizontally beyond the limits of such awning.
SIGN, CANOPYA sign suspended from or forming part of a canopy or marquee and which does not extend horizontally beyond the limits of such canopy or marquee.
SIGN, FREESTANDINGAny sign that is supported by a pole or pylon and is independent from any building.
SIGN, MONUMENTA sign independent from any building that has a structural base of not less than 75% of the width of the sign face. (Ex.: A sign with a face eight feet wide would require a structural base of six feet or more in length.)
SIGN, PROJECTINGA sign, other than a wall sign, attached to or supported by a building or structure and projecting more than 12 inches from the face of the building or structure.
SIGN, ROOFA sign erected on or over the roof of a building.
SIGN, WALLA sign that is attached to a wall of a building, projects not more than 12 inches from such wall, and does not extend above the ceiling line of the top floor of the building.
SUBSTANTIALLY ALTEREDAny major alteration to a sign, but not including routine maintenance, painting or change of copy of an existing sign.
TEMPORARY SIGNA sign or other advertising device pertaining to a promotion or an event of a fixed and limited time that identifies a brief, commercial- or business-related, local or seasonal activity, without a permanent foundation or not otherwise permanently attached to a fixed location. A temporary sign is further subject to the standards of this article for temporary signs. A temporary sign may include but is not limited to real estate signs advertising actively marketed land or property available for purchase, election/political signs, noncommercial sales of personal property such as rummage sale and garage sale signs, agricultural farm stand signs, special program of a public institution or special community event signs, grand opening signs, and employment and help wanted signs.
UNIFIED BUSINESS CENTERA contiguous business- or industrial-zoned property of at least one acre in size consisting of a single building or group of buildings containing a variety of business establishments and having a common identification and with privately owned access and parking facilities available to use by customers of the business or businesses located on the subject site.
VEHICLE OR TRAILER SIGNA vehicle or trailer sign is a temporary, promotional or permanent sign affixed, painted on, or placed in or on any vehicle, trailer or other device capable of being driven or towed, which is displayed in public view so that the primary purpose is to attract the attention of the public, rather than the vehicle or trailer to serve the business of the owner thereof in a manner which is customary for said vehicle or trailer for transportation or carrying of materials.
ZONING ADMINISTRATORThe person or team of individuals assigned by the Village Board to ensure compliance with this Article
VI and other applicable Village codes through review and issuance of permits, inspections and code enforcement, pertaining to signs.