The image, copy, or message of a billboard shall be static and not change more frequently than once per 30 seconds. The change of an image, message, copy, color or brilliance of a billboard shall be instantaneous without any audio or visual effects. All changeable copy on a billboard shall change uniformly and completely. Once changed, the copy of any part of the billboard shall not change again in less than 30 seconds.
(a) No image shall be transferred by any means beyond the perimeter of the billboard sign face.
(b) Billboards having internal luminance shall have a pixel pitch or equivalent resolution of not greater than 20 millimeters. The light source shall be equipped to automatically adjust brilliance levels based on ambient light conditions. White or light color backgrounds shall not exceed 50% of the surface area of the sign face of the billboard.
[Amended 7-23-2012 by Ord. No. 12-257Z]
(c) No image shall be interactive, display interactive messages or three-dimensional images; nor shall any sign or any part of a billboard structure produce sound of any kind.
(d) No billboard sign shall flash, scroll, fade, revolve, move, or have intermittent lighting or movable characters or animated parts.