A.
General Provisions.
1.
The following signs shall be permitted subject to a sign permit:
b.
Tenant identification (wall) signs;
c.
Drive-through restaurant menu boards;
j.
Off-site directional signs;
2.
Changeable Copy. The signs described in this section may include manual, electronic or mechanically activated changeable copy comprising not more than 50% of the sign copy area. Such changeable copy shall not blink, flash or change in appearance more than once in three seconds. Manually activated changeable copy signs shall use no more than two colors and shall be enclosed within a cabinet with a clear protective cover.
B.
Monument Sign Requirements.
1.
Commercial and Industrial Developments. One sign is allowed per driveway not to exceed a total per street frontage of two square feet of copy area and two and one-half square feet of sign area respectively for each 1,000 square feet of gross floor area within the development. With respect to a single building of less than 10,000 square feet in gross floor area located on an individual parcel with street frontage, such sign need not be less than 20 square feet in sign copy area and 35 square feet in sign area per street frontage.
2.
Residential Developments.
a.
Neighborhood Identification Signs.
i.
One non-illuminated neighborhood identification sign is permitted at each street entrance to each neighborhood.
ii.
Neighborhood identification signs shall not exceed 25 square feet in copy area, 45 feet in sign area and six feet in height.
iii.
The content of such signs shall be limited to the name of the neighborhood.
iv.
All neighborhood identification signs shall be designed for maximum vandal resistance and shall be made of masonry, cement, or other materials of comparable durability. Such signs may be either freestanding or affixed to the neighborhood perimeter wall.
v.
All neighborhood identification signs shall comply with the sight distance requirements for traffic safety.
vi.
No neighborhood identification sign shall be allowed unless a homeowners' association or community services district is responsible for sign maintenance.
vii.
Any neighborhood identification sign located within a city right-of-way shall require an encroachment permit for such sign from the city engineer.
b.
Multiple-Family Complex. One wall or monument sign, not exceeding 25 square feet in area per display face, is allowed for each public street frontage. Monument signs may not exceed six feet in overall height. In lieu of a freestanding sign or one large wall sign, two single-sided, wall mounted-signs not exceeding 25 square feet per display face are allowed for each public street frontage when located at a project entry point. The content of such signs shall be limited to the name of the complex and the range of addresses within the complex.
c.
Temporary Model Home Complex. Two non-illuminated signs are permitted not to exceed 25 square feet in copy area, 45 square feet in sign area and six feet in height at each major entrance to the complex. Such signs shall be removed at the completion of home sales.
3.
Institutional Signs Within Residential Districts. One monument sign not to exceed 36 square feet in copy area, 48 square feet in sign area and eight feet in height is permitted to identify the premises of a place of religious worship or similar quasi-public institution.
4.
Sign Height and Area.
a.
The height of a monument sign is the vertical dimension measured from the average finished grade level to the highest point of the sign. The height of a monument sign shall not exceed 15 feet.
b.
The maximum height of a sign located on a berm with a finished grade level more than two feet above the top of the street curb shall be reduced an amount equal to the distance that the grade level exceeds two feet above the top of curb.
c.
Where topographic constraints make the established copy height standards impractical, the community development director may adjust the height requirements on a project by project basis.
d.
The sign area of a monument sign may not exceed the limits prescribed in this section unless a determination is made by the decision-making body that an increase is needed to improve the compatibility of the sign with the architecture of the development where the sign is to be located. This provision shall not be construed to apply to the sign copy area.
5.
Addresses. Addresses with a minimum of six-inch letters shall be located above the copy area. If a series of addresses are located within the project, the address shall include the entire address range beginning with the lowest number. Addresses shall not be considered in the calculation of the copy area.
6.
Vacant Spaces. Any vacant tenant spaces on a multitenant monument sign shall appear opaque until occupied using a material and texture consistent with the rest of the sign copy area.
7.
Opaque Backgrounds. The sign copy area shall be designed with opaque backgrounds such that when illuminated from behind, only the sign text is illuminated against a dark (unlighted) background.
8.
Application to Multitenant Centers. Monument sign standards apply to any development designed as an integrated center with shared parking and access. Leasing to individual tenants or subdivision of the center shall not establish separate sign privileges for each tenant or parcel.
9.
Setback Requirements. Monument signs may be placed at the ultimate street right-of-way line, except that they shall not encroach within the limited use area described in the landscape development guidelines and specifications.
C.
Tenant Identification (Wall) Sign Requirements.
1.
Signs on Buildings Up to Two Stories High. Each tenant may erect a wall sign on the front, side and rear of the building space occupied by such tenant with a sign area not to exceed 10% of the building face occupied by such tenant, except that such sign need not be less than 20 square feet in area.
2.
Signs Within Any District on Buildings Over Two Stories High.
a.
One wall sign not to exceed two percent of the building face may be placed above the windows of the highest floor on each exterior wall (front, rear and side) of the building. Such sign(s) shall display the name of the building or the major tenant.
b.
Up to four wall signs per building, each not to exceed 20 square feet in area, may be placed below the second floor to identify building tenants.
3.
Residential Uses. One wall sign is permitted per street frontage of a multiple-family complex not to exceed 12 square feet in area. The content of such signs shall be limited to the name of the complex and the range of addresses within the complex.
4.
Approved Types of Wall Signs. Wall signs shall consist of individually mounted channel letters, carved or routed wood, neon, sculptured cans, can signs and awning signs.
5.
Wall Sign Specifications.
a.
The copy area of a can wall sign shall use an opaque background. The retainer shall be decorative.
b.
Individually mounted letters may be constructed of metal, plastic or foam, provided that the letters are a minimum of one inch in depth and the density of the plastic or foam is three pounds or greater. Alternative materials may be approved provided they are equivalent in durability to the above-referenced materials.
c.
Carved or routed wood signs shall be constructed of redwood, cedar, balsa or an equivalent material. Wood signs shall be coated with sealer to minimize weathering. Plywood signs are prohibited.
d.
Letters or graphics on an awning sign shall be painted, printed or affixed flat against the surface of an awning. An awning is a roof-like cover constructed of non-rigid material over a supporting framework that projects from the exterior wall of a building.
6.
Raceways and Conduit. Raceways and electrical conduit shall not be visible.
D.
Drive-Through Restaurant Menu Boards. Two additional signs shall be permitted for the purpose of displaying the type and price of products sold on-site to drive-through customers. Such signs may include a speaker system to allow drive-through customers to order food and beverages. Such signs shall not exceed 48 square feet in area and eight feet in height inclusive of the base. If the restaurant elects to build only a single menu board, the sign shall not exceed 64 square feet and the height shall not exceed eight feet inclusive of the base.
E.
Freeway Signs. One freestanding on-site sign shall be permitted per parcel or business complex, unless otherwise approved by the community development director, provided that the sign is located within 660 feet of a freeway right-of-way. Such sign shall not exceed 45 feet in height and 150 feet in sign area. The sign area may not exceed the limits prescribed in this section unless a determination is made by the community development director that an increase is needed to improve the compatibility of the sign with the architecture of the development where the sign is to be located.
1.
The community development director may approve the use of 100% of the area of a freeway sign for changeable copy displays, provided that the respective sign also identifies at least one of the on-site businesses either as part of the changeable copy display or the physical structure of said sign. Changeable copy signs may be used to advertise establishments, products, services and activities that are sold, produced, and/or furnished on-site or off-site.
F.
Gas Station Signs.
1.
Monument Signs. Gas stations shall be allowed one monument sign per street frontage to identify the business and the state-mandated price identification. Each sign shall not exceed 40 square feet in copy area and 75 square feet in sign area, except that up to 45 square feet in copy area may be allowed where there is joint use of a gas station with other businesses.
2.
Gas Pump Island Signs. Signs are allowed on or above the fuel pumps not to exceed a maximum aggregate surface area of four-square feet per linear foot of pump island.
3.
Gas Pump Canopy (Liter Box) Signs. Letters and symbols placed on the canopy over the fuel pumps shall not exceed 20% of the total surface area of each face of the canopy.
G.
Theater Marquees. Theater marquees shall be subject to review by the community development director.
H.
Internal Guidance Signs. Internal guidance signs may be erected to direct pedestrian or vehicular traffic within the internal circulation system of a business or residential complex. Internal guidance signs shall list one or more of the businesses or buildings on the premises and indicate the recommended route to the businesses or buildings. Such signs shall not exceed 15 feet in height. Such signs shall be oriented for viewing from within the premises and shall not be readily visible from outside of the premises in which they are located. Internal guidance signs located 20 feet or more from the public right-of-way and less than four square feet in sign area do not require a sign permit.
I.
Directory Signs.
1.
Vehicular-Oriented Directory Signs. One vehicular-oriented directory sign may be required near each major entrance of a multiple-structure project. One vehicular-oriented directory sign shall be permitted near each major entrance of a multitenant, business complex. Such signs shall not exceed 48 square feet in sign area and eight feet in height. A vehicular-oriented directory sign shall not be placed at the driveway entrance but shall be in an easily accessible location adjacent to the driveway. Such sign may contain a list and map and accompanying legend indicating the name of the development, streets, buildings, unit numbers and fire hydrant locations within the development. Vehicle-oriented directory signs shall be oriented for viewing from within the complex and not from the street outside of the complex.
2.
Pedestrian-Oriented Directory Signs. One pedestrian-oriented directory sign not to exceed 10 square feet in copy area shall be permitted for each multitenant building in a business or residential complex. Such sign shall list each business or residence located within the building and its address.
J.
Projecting Signs. A projecting sign may be permitted in lieu of a monument sign based on a determination by the decision-making body that the physical limitations of the site make it impractical to erect a monument sign on the premises. The copy area and sign area shall not exceed the size of the monument sign.
K.
Special Event Signs.
1.
Special event signs are permitted subject to the following:
a.
Definition. A "special promotion" means a commercial event for which the special use of special event signs which are otherwise prohibited by this chapter, are permitted with a granting of a permit by the community development department prior to such displays. No special promotion shall exceed 30 days during any calendar year at any one address or location within the city;
b.
The community development director shall issue permits for "special event signs" not to exceed 30 days during any calendar year. The applicant for such special event signs may elect to determine how the days shall be allocated to that particular address or premises within the city. However, no more than three permits may be issued per calendar year;
c.
Applications for "special event sign" permits shall be filed with the community development department, at least five days prior to the beginning of the event; provided, however, that the community development director may exempt an applicant from the five days application prior to the beginning of an event provided the applicant files a declaration under penalty of perjury that the nature of his or her business activities does not permit advance knowledge by the applicant of the time of any particular "special event" and that such applicant agrees that he will not exceed the total number of 30 days within any calendar year;
d.
All special event signs shall comply with the following requirements and restrictions:
i.
The applicant shall obtain any other required permits, licenses, written approvals from the city or other agencies and observe all laws concerning health and safety.
ii.
Written approval from the property owner or authorized agent shall be submitted with the permit application.
iii.
A copy of the approved permit application will be furnished by the community development department. This copy, and all other required permits, must be displayed in a conspicuous place on the premises throughout the duration of the event.
iv.
Signs, advertising devices and other approved outdoor displays shall substantially conform in size and location to the site plan sketched on or attached to the permit and conform with any restrictions stated upon the permit.
v.
Signs, advertising devices and other approved outdoor displays shall be erected or placed only on property in possession or control of the permittee. No off-site signs or displays shall be permitted.
vi.
Within 10 feet of any vehicular access or five feet of any public street property line, no sign, advertising device, or other approved outdoor display shall exceed 30 inches in height above street curb. No public right-of-way shall be used for locating any sign or display.
vii.
Signs or banners shall be permitted with an area of one square foot for each lineal foot of store or building front, owned or operated by the permittee, up to a maximum of 80 square feet.
viii.
All signs, or other approved outdoor displays shall be erected and maintained in a clean, safe manner and in good repair at all times.
ix.
The community development director may impose special requirements and restrictions when unusual conditions exist at or near the proposed event location. Such restrictions shall be listed on the approved permit application and shall be adhered to throughout the duration of the event.
x.
Search lights may be permitted concurrently with other signs as part of a special event promotion.
2.
Special event signs for grand openings shall be permitted in addition to the time frames specified above, provided that no additional time shall be granted for inflatable signs.
a.
No sign shall be displayed more than 30 calendar days;
b.
The event is for the original opening of a business at a particular location, within 30 days after occupancy. Existing businesses may qualify if the ownership and the name of the business are changed. A grand opening is not an annual or occasional sales promotion or the opening of a related store at another location;
c.
The requirements of special event signs are met.
3.
Inflatable Signs. Inflatables shall be allowed with a special event sign permit, provided that:
a.
Inflatables shall not be displayed for more than 30 days per calendar year;
b.
Balloons and blimps shall not exceed a maximum height of 50 feet above grade;
c.
Large (greater than 40 inches in diameter) balloons and blimps shall be permitted for commercial uses only;
d.
Any size balloon or blimp may be illuminated but may not have been constructed of reflective material.
L.
Off-Site Directional Signs. Only off-site directional signs which are in conformance with this section may be erected or maintained within the city. Off-site directional signs shall only be permitted for residential subdivisions, public and quasi-public uses or facilities. The following standards shall apply to the construction and installation of off-site directional signs:
1.
The city shall designate an organization for administration of the terms of this section, except that the organization shall have no enforcement powers hereunder. The duties of the organization under this section include, but are not limited to, the following:
a.
Timely, equitable and nondiscriminatory processing of applications to install a directional sign on a kiosk;
b.
Obtaining sites and approvals for kiosk locations;
c.
Timely construction and installation of kiosks and directional signs; and
d.
Maintenance of kiosks, kiosk sites and directional signs in a neat, clean and orderly condition.
2.
The duties imposed upon the organization pursuant to this section may be exercised by a third party, subject to prior approval of such third party by the public works director.
3.
The design of kiosks and directional signs shall be prepared by the organization and submitted to the city for written approval by the public works director.
4.
Kiosks and directional signs shall conform to the following general standards:
a.
Kiosks shall contain no more than eight directional signs per face;
b.
No kiosk shall have more than one face, except that additional faces, not to exceed three in number, may be approved for specific locations by the planning commission;
c.
No kiosk shall exceed nine feet in height or five feet in width;
d.
Each directional sign shall be nine inches high and five feet long;
e.
Directional signs may contain the following information: name of use; applicant logo; and a directional arrow;
f.
No tag sign, streamer, device, display board, or other appurtenance may be added to or placed upon any kiosk or kiosk site, except as approved in writing by the public works director;
g.
Kiosks will be permitted in all land use districts and on private or public property or right-of-way, subject in each case to written permission of the owner of such property or right-of-way and subject to written approval of the city. Permission of the property owner for each kiosk site shall be filed with the public works director. Approval of the city may be obtained in the following manner:
i.
By designation as an approved site by the public works director,
ii.
For kiosks of one face, by the public works director, and
iii.
For kiosks of two or more faces, by the planning commission, except that the public works director may give interim approval of such sites for a period of 30 days or less;
h.
All liabilities, costs and expenses arising out of the siting, installation and construction of kiosks and directional signs, and out of administering the provisions of this section, other than enforcement expenses related to violations of this section, shall be borne by the organization; the organization shall enter into an agreement with the city, under which it indemnifies, defends and holds harmless the city, in such form as approved by the public works director and city attorney, and shall provide public liability insurance in the minimum amount of $300,000 naming the city as additional insured and in such form and with a company or companies approved by the director of public works and city attorney; and the city shall have no liability therefor.
i.
In addition to other penalties provided by law, including those set forth in this section, any directional sign erected, constructed, installed or maintained in violation of this section shall be deemed a public nuisance and may be summarily abated as such by the city.
M.
Banners.
1.
General Provisions.
a.
Banners shall be maintained free from deterioration, disrepair or other condition that would create a nuisance as described in Section 6.04.040 of this code.
b.
Banners shall be attached to buildings unless otherwise specified in this section. The banners shall be securely fastened at all four corners to the wall of the building on which it is located. The method of attachment shall prevent the banner from flapping in the wind.
c.
A banner shall not obscure windows, doors, lighting fixtures, other signs, nor shall it be displayed above the walls of the building on which it is located.
2.
Promotional Advertising Banners.
a.
A "promotional advertising banner" means a banner advertising the name of a business or a product or service provided on the premises.
b.
No promotional advertising banner shall be displayed unless authorized by permit issued by the community development department. Each may cover more than one banner. A banner permit shall be effective for as long as the business receiving the permit has a valid business license for the location. A new permit shall be required if the business moves to a new location. Banners shall be maintained in good condition and in conformance with the approved permit.
c.
Banners shall be displayed on the wall(s) of the building space occupied by the business advertised on the banner, not to exceed one banner per wall and two banners per business. Each promotional advertising banner shall not exceed 10% of the area of the building face on which it is placed.
d.
In the case of a business engaged in a substantially outdoor enterprise, the community development director may permit a promotional advertising banner to be placed in a location other than the wall of a building occupied by such business and of a size that would be enjoyed by a typical indoor business situated on a site of the same size.
e.
A copy of the approved banner permit shall be displayed in a conspicuous place on the premises in full public view for as long as the permit is in effect.
f.
A promotional advertising banner shall not be displayed in lieu of a permanent wall or canopy sign except during the first 60 days of issuance of the certificate of occupancy for the business.
g.
A promotional advertising banner shall not be displayed facing a freeway.
3.
Quasi-Public Uses. One banner not to exceed 16 square feet in sign area may be displayed per street frontage in conjunction with a quasi-public use.
N.
Off-Site Real Estate Signs.
1.
An off-site real estate sign is a sign advertising real estate that is for sale, rent, lease or exchange where the advertised property is not the same property on which the sign is located.
2.
No off-site real estate sign may be illuminated.
3.
No off-site real estate sign shall be allowed without written consent of the property owner.
4.
No off-site real estate sign shall be installed in a manner that creates a hazard for vehicle or pedestrian traffic. All off-site real estate signs shall comply with the sight distance requirements for traffic safety.
5.
Off-site real estate signs are prohibited within the public right-of-way.
6.
No off-site real estate sign shall exceed 24 square feet in area or eight feet in height.
7.
Off-site real estate signs shall be made of weather-resistant materials, maintained in good condition and kept free of graffiti. No paper, cardboard, lightweight plastic or similar fragile material shall be used. Off-site real estate signs shall be coated with materials that allow graffiti to be removed easily.
8.
The content of each off-site real estate sign shall be limited to the information identified in Section 713 of the California Civil Code: a statement that the property is for sale, lease or exchange; directions to the property; and the owner's or agent's name, address and telephone number.
9.
Off-site real estate signs shall be removed within 10 days of the execution of the sale, lease, exchange or rental agreement for the property for which the sign is erected.
O.
Signs in the Public Right-of-Way.
1.
A monument sign that is otherwise permissible pursuant to subsection (B)(1) of this section and located in the public-right-of-way may be permitted in the following circumstances:
a.
The sign is located within a public right-of-way controlled by the city of Moreno Valley;
b.
The sign is located along Sunnymead Boulevard between Frederick Street and Perris Boulevard;
c.
There is no practicable location on private property to locate the sign;
d.
The sign design and location do not obstruct or impede any utility, utility access, pedestrian walkways or pedestrian or vehicle sight lines;
e.
The sign design and location are not located over or upon any other easement without written authorization for such from the owner of the easement;
f.
An encroachment permit is obtained, all fees paid, and all required insurance and other requirements are kept current and valid;
g.
A sign permit is obtained in accordance with this chapter.
2.
In order to apply for a permit for a sign in the public right-of-way pursuant to this section, an application must first be made for an encroachment permit and all criteria for such encroachment permit must be met.
3.
In the event that any of the requirements or terms of the encroachment permit are not met or are not continually maintained in accordance with the encroachment permit, any sign permit shall become void and such sign shall become a public nuisance and may be removed by the city at any time at the sign owner's expense.
4.
Any such sign in the public right-of-way shall be immediately removed from the public right-of-way upon request by the city for any public purpose and shall not be entitled to any compensation.
(Ord. 359, 1992; Ord. 426 § 3.1(j), 1994; Ord. 475 § 1.4, 1995; Ord. 489 § 1.1 (Exh. A), 1996; Ord. 575 § 2.5, 2000; Ord. 604 §§ 2.19, 2.20, 2002; Ord. 694 § 1.1, 2005; Ord. 847 § 3, 2012; Ord. 850 § 2, 2012; Ord. 912 §§ 5, 7, 2016; Ord. 975 § 3, 2021)