Mount Pleasant City Zoning Code
SUBCHAPTER G
SIGNS
§ 156.810 PURPOSE.
(A) Purpose. The purposes of this subchapter are to regulate signs as follows:
(1) To enhance the aesthetics and visual appeal of the town by:
(a) Encouraging signs that are of a quality design, pleasing in appearance, and are appropriate in location, size, materials, and illumination for the type of activity to which they pertain;
(b) Encouraging signs that are compatible with the architectural style, characteristics, and scale of the building to which they are attached and encouraging signs that are compatible with adjacent buildings, businesses, and residents;
(c) Preserving and enhancing the natural scenic beauty or aesthetic features of natural areas visible from highways, streets, and adjacent areas; and
(d) Discouraging signs that contribute to the visual clutter of the streetscape, such as off-premises signs, oversized signs, and excessive temporary signs;
(2) To promote traffic safety by:
(a) Preventing or limiting unreasonable distraction of operators of motor vehicles;
(b) Preventing the obstruction of the vision of operators of motor vehicles;
(c) Discouraging signs that cause traffic hazards or interfere with ingress/egress; and
(d) Preventing confusion with regard to traffic lights, signs, or signals;
(3) To prevent property damage caused by signs improperly constructed or anchored in times of hurricanes or other storms;
(4) To protect citizens’ state and federal constitutional rights to free speech by:
(a) Providing ample opportunities for expression through signs;
(b) Avoiding regulatory triggers or distinctions based on a sign's content; and
(c) Providing clear standards for approval of signs.
(5) To promote the prosperity, economic well-being, and general welfare of the town and to preserve property values;
(6) To promote safety, convenience, and enjoyment of travel and protection of the public investment in highways and streets within the town;
(7) To ensure light, air, and open space; and
(8) To implement the goals and policies of the Comprehensive Plan.
(B) Findings. The Town Council finds that the sign regulations in this subchapter are necessary to preserve aesthetic values, promote traffic safety, and accomplish the other purposes set out above.
(Ord. passed 1-14-25)
§ 156.811 APPLICABILITY.
(A) This subchapter applies to new and existing signs within the town, except for the signs exempted from the applicability of this subchapter in § 156.812.
(B) This subchapter does not prohibit signs required by local, state, or federal law and does not authorize signs prohibited by state or federal law.
(C) A person may not construct, install, operate, display, change the sign copy, or otherwise use any sign this subchapter prohibits.
(D) A person may not construct, install, operate, display, change the sign copy, or otherwise use any sign at a time, place, or manner that this subchapter prohibits.
(Ord. passed 1-14-25)
§ 156.812 EXEMPT SIGNS.
(A) Government signs. This subchapter does not apply to signs erected, maintained, or displayed by the state, federal, Charleston County, or town governments. Government uses in all zoning districts may include signs.
(B) Traffic control devices. This subchapter does not apply to traffic control devices on public or private property that the Manual on Uniform Traffic Control Devices adopted in this state requires.
(C) Required signs. This subchapter does not apply to any sign or device the state, federal, or county government requires a person to erect, maintain, or display.
(D) Indoor signs. This subchapter does not apply to signs within a structure that are not visible from any perspective outside of the structure.
(E) Signs in an enclosed facility. This subchapter does not apply to signs in an enclosed facility, such as a fenced or restricted access facility, that are not visible from any point outside the facility.
(F) Signs smaller than one square foot. This subchapter does not apply to signs with an area of less than one square foot that are located on a platted lot. Such signs may not be placed in the right-of-way of any public street. However, multiple small signs that effectively function together as a larger sign must comply with the standards of this subchapter.
(G) Non-residential light pole banners. This subchapter does not apply to temporary banners affixed to light poles in multi-tenant developments that are displayed for a period not to exceed 90 days.
(Ord. passed 1-14-25)
§ 156.813 PROHIBITED SIGNS.
The following signs are hereby expressly prohibited unless specifically otherwise allowed.
(A) Off-premises signs. Off-premises signs are prohibited, except as provided in § 156.828.
(B) Signs that move. Signs or portions of signs that move by any means, or signs that give the appearance of movement in any manner, including feather signs, except for flags as allowed in this subchapter.
(C) Signs on parked vehicles. A vehicle, including trailers or other non-motorized wheeled vehicles carrying or displaying signs, may not be parked so that it functions primarily as a sign.
(1) Factors. The following factors determine whether a vehicle is used primarily as a sign:
(a) The vehicle is parked at a prominent location on the lot;
(b) The vehicle is parked at the same or similar locations for more than eight consecutive hours during the same day or for more than three consecutive days during the same week; and
(c) A viewer in the right-of-way can read the sign copy.
(2) Presumption of use as a sign. While other factors may also establish a violation of the prohibition of vehicle signs, a vehicle presumptively violates this provision if the vehicle satisfies the three factors, and the owner of the vehicle does not provide a compelling reason to justify the parking location as opposed to another less conspicuous location.
(D) Signs that emit sound, odor, or visible matter, such as smoke or vapor.
(E) Any sign or sign structure that obstructs the view of, or may be confused with, a traffic/directional safety sign.
(F) Signs in the right-of-way. Signs may not be located within a state or county-maintained street, highway, or right-of-way or within any street or right-of-way that is maintained by the town.
(G) Any sign painted on or affixed to trees or other natural features, utility poles, benches, or other street furniture, such as waste receptacles, bike racks, drinking fountains, public telephones, and the like.
(H) Any sign located on any land subject to periodic inundation by tidal saltwater.
(I) A sign towed behind a vehicle, watercraft, or aircraft.
(J) Any sign exhibiting statements, words, or pictures that are of an obscene or pornographic nature.
(K) Inflatable signs or balloons of any type.
(L) Banners, flags (except as specifically permitted in this subchapter), pennants, streamers, balloons, and other gas-filled figures, except as allowed in Chapter 116.
(M) Marquees.
(N) Electronic readerboard signs. However, interactive digital kiosks and displays are not considered signs.
(O) Portable signs, except for A-frame signs, as specifically permitted in this subchapter.
(P) Any other sign not expressly authorized by this subchapter.
(Ord. passed 1-14-25)
§ 156.814 CONTENT NEUTRALITY AND SUBSTITUTION.
(A) Content neutrality. Despite any other provision of this subchapter, the content of a sign’s message does not limit its permissibility under this subchapter. However, location-based standards such as off-premises sign regulations do not regulate content and do apply to signs.
(B) Substitution allowed. Any sign allowed with a commercial message may contain any non-commercial message. Any sign with a non-commercial message may contain any other non-commercial message.
(Ord. passed 1-14-25)
§ 156.815 CLASSIFICATION OF SIGN USERS AND INTERPRETATION OF TABLES.
(A) Generally. This subchapter classifies sign users in a series of tables to provide different allowances for area, height, and other features for signs based on the use and to ensure that the same sign standards apply to similarly situated users and in cohesive areas.
(B) Classifications. For the purposes of the subchapter, the following use classifications apply:
(1) Residential uses. These are the principal uses listed in § 156.338, category for residential uses;
(2) Non-residential uses. These are all other principal uses not listed in § 156.338, category for residential uses and any other non-listed uses, including mixed-use buildings; and
(3) Multi-tenant developments. Where applicable, these are a building or group of buildings developed for multiple non-residential users or mixed-uses occupying one development site, such as a shopping center, retail center, office park, multi-story multi-tenant building, planned development, mixed-use building, or comprehensive development projects. Exclusively residential developments are not considered a multi-tenant development.
(C) Interpretation of tables. This subchapter presents the allowed specifications for signs in a series of tables. The subjects addressed by the tables are described below. Each of the tables is a summary of the dimensional allowances and features, and additional standards and requirements are included in the substantive section for each sign type. The tables include the following standards.
(1) Allowed. States whether the sign type is allowed for the use.
(2) Permit required. States whether this subchapter requires a permit for the sign type and use.
(3) Sign setback. The distance from any property line that a sign may be placed, in linear feet.
(4) Number. The maximum number of the particular sign on a platted lot for the use.
(5) Sign area. The maximum area allowed for the sign face for the use, in square feet.
(6) Height. The maximum height allowed for sign for the use, in linear feet.
(7) Illumination. States whether illumination is allowed for the sign type and use.
(8) Readerboard. States whether a readerboard is allowed for the sign type and use.
(Ord. passed 1-14-25)
§ 156.816 SIGN FEATURES.
(A) Illumination.
(1) General standards.
(a) Illuminated signs located adjacent to any residential area shall be controlled by a rheostat, or another acceptable method, so as not to create excessive glare to properties within the residential district.
(b) No illumination-simulating traffic control devices or emergency vehicles shall be used.
(c) All illumination must be from a steady, stationary light source.
(2) Internal illumination.
(a) Internally illuminated signs must be constructed with opaque backgrounds so that only letters, numbers, and/or logos are illuminated.
(b) Signs shall not have light-reflecting backgrounds or letters.
(c) All finishes shall be a matte finish.
(3) External illumination.
(a) Illumination shall be a steady, stationary light source, shielded and directed solely at the sign.
(b) Light sources to illuminate signs shall neither be visible from any street right-of-way, nor cause glare hazardous to pedestrians or vehicle drivers, or so as to create a nuisance to adjacent properties.
(c) The intensity of light shall not exceed 20 footcandles at any point on the sign face.
(d) The color of light sources to illuminate signs shall be white.
(e) Signs shall not have light-reflecting backgrounds or letters.
(B) Readerboards. Readerboards:
(1) Must be incorporated into the overall design of the sign;
(2) Shall not exceed 25 square feet, which is included in the total sign square footage;
(3) Must have letters that are a minimum of four inches and a maximum of eight inches in height; and
(4) If illuminated, must be constructed with opaque backgrounds so that only letters, numbers, and/or logos are illuminated.
(Ord. passed 1-14-25)
§ 156.860 ADMINISTRATION.
(A) Non-residential uses.
(1) Design review. The provisions of this subchapter applicable to non-residential uses will be administered by the Design Review Board staff representative through the design review process.
(2) Review authority.
(a) The Design Review Board has the authority to review and approve master sign programs pursuant to this subchapter.
(b) Applications not requiring a master sign program may be reviewed and approved by the Zoning Administrator. Any sign that conforms to an approved sign program may be approved by the Zoning Administrator. The Zoning Administrator may also refer a sign proposal to the Design Review Board as provided in § 156.862. Applicants may choose to pursue staff-level or Design Review Board approval for this process.
(c) Appeals from staff-level decisions in the design review process will be considered by the Design Review Board. Decisions of the Design Review Board may be appealed to Circuit Court.
(B) Residential uses.
(1) Review authority. The provisions of this subchapter applicable to residential uses will be administered by the Zoning Administrator.
(2) Appeals. Appeals from decisions of the Zoning Administrator will be considered by the Board of Zoning Appeals. Decisions of the Board of Zoning Appeals may be appealed to Circuit Court.
(Ord. passed 1-14-25)
§ 156.861 MASTER SIGN PROGRAM.
(A) Purpose. To further the goals of § 156.810 and create a harmonious and aesthetically-pleasing visual environment within developments.
(B) General requirements.
(1) A master sign program is required for all multi-tenant developments.
(2) Master sign programs require review and approval through the design review process.
(C) Scope of approval. Approval of architectural plans that include signs on any portion of the building or property does not constitute approval of signage. A separate request for signage approval must be submitted for approval if approval is necessary for the sign type.
(D) Review criteria. The reviewing authority may require alterations to the design, materials, size, or other articles of this chapter, based on the scale of the building, the proposed location on the property, or other factors, including the aesthetics or design of the sign.
(E) Review authority. The reviewing authority may not alter the regulations to increase size or circumvent other regulations for the applicant, except that comprehensive development project signs may be allowed on a lot outside of the development site provided that the sign must be in as close proximity to the overall comprehensive development project as possible. For the purposes of this subchapter, such a sign will not be considered an off-premises sign.
(F) Required information.
(1) An accurate site plan of the lot;
(2) Location of buildings, parking lots, driveways, and landscaped areas on the lot;
(3) An accurate indication on the site plan of the proposed location of each proposed and/or existing free-standing sign;
(4) A scaled elevation view of the proposed sign locations for attached signs;
(5) Color scheme;
(6) Sign style;
(7) Lighting;
(8) Materials; and
(9) Sign dimensions.
(G) Procedures.
(1) A master sign program is a required condition of approval of any new signs within a multi-tenant development project.
(2) A master sign program shall be a condition of approval of any planned development, design review, use permit, or other application required by the town for multi-tenant developments, and shall be processed prior to the installation of any signs.
(3) Approval of a master sign program does not waive the permit requirements for individual signs.
(H) Amendments. A master sign program may be amended by filing a new master sign program that conforms with all of the requirements of this subchapter.
(I) Existing signs not conforming to master sign program. If any new master sign program is filed or an existing master sign program on which existing signs are located is amended, it shall include a schedule for bringing into conformance all signs not conforming to the proposed or amended program.
(J) Binding effect. After approval of a master sign program or amendment to an existing master sign program, no signs shall be erected, placed, painted, or maintained, except in conformance with such plan, and such plan may be enforced in the same way as any provision in this chapter.
(Ord. passed 1-14-25)
§ 156.862 SIGN PERMITS.
(A) Permit required. Except as otherwise provided in this subchapter, no person shall erect, move, alter, replace, or change sign copy (except on readerboard signs), without first obtaining a zoning permit as required by this subchapter. A permit is required for all sign types and uses for which a permit is required by the tables for each sign type in this subchapter.
(B) Permit not required.
(1) Exempt signs. Sign permits are not required for exempt signs listed in § 156.812.
(2) Permit requirement in tables. The tables for each sign type in this subchapter state whether or not a permit is required for the sign types and use.
(3) Maintenance. Sign permits are not required for customary maintenance of a sign that does not change the dimensions of the sign or the copy displayed by the sign.
(C) Permit applications.
(1) Applications for sign permits shall be submitted on forms provided by the Department of Planning, Land Use and Neighborhoods, and contain all information required on the forms and any additional information required to ensure compliance with all applicable sections of the zoning and/or building codes.
(2) If required by the Building Official, the application shall include a copy of stress sheets and calculations prepared or approved by a state-licensed registered structural engineer, showing that the sign is designed for dead load and wind pressure in any direction in the amount required by this and all other applicable ordinances of the town.
(3) The Building Official may also request details of electrical connection points, construction details, and attachment details.
(D) Permit fees.
(1) Every application for a sign approval shall be accompanied by a fee, in an amount specified by the schedule of fees established by Town Council resolution, and related provisions of the Town Building Code.
(2) Whenever a sign permit fee is required by this section and work is started prior to obtaining a permit, a fine of up to $500 may be imposed for failure to secure a permit, in addition to other applicable fines.
(E) Issuance of permits.
(1) Approval.
(a) The Zoning Administrator will review all sign permit applications within ten days of filing. If, upon review, the proposed sign is complete and in compliance with all of the requirements of this section, and any other applicable ordinances of the town, the Zoning Administrator shall issue a permit that may be subject to conditions, and if required, forward the permit to the Department of Engineering and Development Services for issuance of a building permit and/or electrical permit, or refer the application to the Design Review Board as provided below.
(b) Sign permits shall be vested for a period of two years, subject to the rights and restrictions contained within this title.
(c) Should the work not be completed within this timeframe, a new sign permit is required prior to the installation of the sign.
(2) Referral to Design Review Board.
(a) The Zoning Administrator may refer any application for a permanent or attached non-residential sign to the Design Review Board for evaluation.
(b) The Design Review Board shall evaluate a sign application referred by the Zoning Administrator for aesthetics only and may not evaluate the content or message of the sign.
(c) Aesthetic criteria for the Zoning Administrator to consider in referral and the Design Review Board to consider in the review include:
1. The placement of the sign on the building in locations that detract from or conceal architectural features;
2. The effect of contrasting colors used in the sign;
3. The extent that the colors of the sign face or support structure compliment colors of materials used in buildings and other signs on the site; and
4. The proportions of the sign in relationship to the building or sign band.
(d) If the Design Review Board approves or approves subject to conditions, the Zoning Administrator shall issue the permit, including any applicable conditions.
(3) Denial. If the application request is not in compliance with all requirements of this section, then the Zoning Administrator will deny the application. If the Design Review Board recommends denial of a permit, the Zoning Administrator shall deny the permit.
(F) Revocation of permits. On failure of the holder to comply with any provision of this section or any other applicable statute, ordinance, or regulation, the Zoning Administrator is authorized and empowered to revoke any issued permit and order the immediate removal of the sign.
(Ord. passed 1-14-25)
§ 156.863 SIGN INSPECTION AND MAINTENANCE.
(A) Maintenance required. Every sign and all parts, portions, units, and materials comprising the same, together with the frame, background, supports, or anchorage thereof, shall be maintained in proper repair and a proper state of preservation.
(B) Inspections. All signs for which a permit is required shall be subject to inspection to ascertain compliance.
(C) Notification of need for maintenance. In the event that maintenance is deemed necessary, the sign owner will be notified by letter, in which case the noted deficiencies shall be corrected within 60 days, unless an extension is granted for sufficient cause shown for an appropriate amount of time.
(Ord. passed 1-14-25)
§ 156.864 ABANDONED SIGNS.
(A) Definition. An abandoned sign is any permitted sign or sign structure that was erected on a premises in conjunction with a particular use that has been discontinued for a period of 30 days or more, or any permitted temporary sign for which the allowed display time has expired.
(B) Declaration of abandonment. The Zoning Administrator may declare a sign to be abandoned.
(C) Criteria. Evidence of abandonment is a discontinuance of the use, activity, place, or business that the sign identifies, or a willful lack of maintenance to the extent that the sign is in obvious disrepair.
(D) Removal. A nonconforming sign that has been declared abandoned by the Zoning Administrator shall be removed within 90 days of written notification thereof, and shall not thereafter be reestablished, except in conformity with the provisions of this chapter.
(Ord. passed 1-14-25)
§ 156.865 MEASUREMENTS.
(A) Height.
(1) Freestanding signs. For freestanding signs, height is the distance from the highest point of the sign to the base of the sign at the ground level. Figure 156.865-1: General Sign Measurements illustrates this measurement.
(2) Below-grade signs. If the site of the sign is below street level, the height is measured from street level.
(B) Sign area.
(1) Generally. The general sign area, measured in square feet (“sq. ft.”), is the width multiplied by the height of a single rectangle, parallel with the ground, that contains all sign copy and other illuminated decorative embellishments that are not an architectural design element of the building or the base or sign support structure. Figure 156.865-1: General Sign Measurements illustrates this measurement.
(2) Channel letters. The sign area for signs using channel letters is the sign face width multiplied by the sign face height for the smallest rectangle that completely encloses all sign copy. It does not include the background unless the background is internally illuminated. Figure 156.865-2: Channel Letter Area Measurement illustrates this measurement.
(3) For two-sided signs. The sign area of a two-sided sign with parallel faces of the same size is the measure of the larger sign area of either of the two sides. Signs with more than two faces and multi-sided signs or objects are not allowed.
(C) Façade width.
(1) Measurement. Where this subchapter calculates a sign area allowance based on the width of a building’s façade facing a street frontage, the width of the façade is the horizontal distance of the façade at grade on the side of the building facing a public street. Figure 156.865-3 illustrates this measurement.
(2) Shopping centers and retail centers. For shopping centers and retail centers with multiple occupants, the width of the façade is the horizontal distance of the portion of the façade between party walls or tenant separation partitions for the particular occupant at grade on the side of the building on which the sign is proposed.
(D) Setbacks. All setbacks are measured from the foremost plane of a sign or sign structure.
(Ord. passed 1-14-25)
§ 156.866 DEFINITIONS.
For the purpose of this subchapter, the following definitions shall apply unless the context clearly indicates or requires a different meaning.
ABANDONED SIGN. Any permitted sign or sign structure that was erected on a premises in conjunction with a particular use that has been discontinued for a period of 30 days or more, or any permitted temporary sign for which the allowed display time has expired.
A-FRAME SIGN. A portable sign capable of standing without support or attachment.
ATTACHED SIGN. An on-premises sign that is permanently affixed to a building or structure; types include wall signs, projecting signs, awning and canopy signs, roof signs, and window signs.
AWNING. Any structure made of flexible fabric or similar material covering a metal frame attached to a building, whether or not the same is so erected as to permit its being raised to a position flat against the building when not in use.
AWNING AND CANOPY SIGN. A permanent sign attached or applied to an awning or canopy.
BANNER. A device made of flexible materials designed to attract attention that is attached to a building or support structure at each corner to prevent movement in the wind. BANNERS do not include flags and feather signs.
CANOPY. Any structure, other than an awning, made of flexible or inflexible material, supported by the ground or sidewalk, and/or partially supported by the building.
FEATHER SIGN. A temporary sign made of flexible material in the shape of a feather, quill, sail, blade or teardrop, mounted along one margin on a solid or flexible vertical pole, where the height is greater than the width of the sign face. These are sometimes referred to as QUILL SIGNS or SAIL BANNERS.
FLAG. A piece of fabric or other flexible material, with distinctive colors and patterns, customarily mounted on a pole or similar freestanding structure, or on a pole mounted on a building, where the width is equal to or greater than the height.
FREESTANDING SIGN. Any permanent on-premises sign supported by a sign structure secured in the ground, wholly independent of any other support.
GOVERNMENT SIGN. A sign installed or maintained by the federal, state, Charleston County, or town government, and also a sign located on property owned or leased by the federal, state, Charleston County, or town government.
GRAPHICS. Any drawing, symbol, picture, motif, or logo displayed on a sign face.
ILLUMINATED SIGN. Any sign directly or indirectly lighted by an artificial light source.
INCIDENTAL SIGN. A small permanent sign that is freestanding or attached to a building that is in addition to the primary sign types for the property, such as wall signs and freestanding signs, and that has a height and scale that is subordinate to the primary sign types allowed for the property. Examples of typical incidental signs include house numbers, occupant directories, directional signs, flags, and parking signs. The list of examples is provided to clarify the regulations and does not limit the content of incidental signs. The town will not review the content of incidental signs.
INFLATABLE SIGN. Any sign that is either expanded to its full dimensions or supported by gases contained within the sign, or sign parts, at a pressure greater than atmospheric pressure. Untethered airships are not considered to be inflatable signs.
INTERACTIVE DIGITAL KIOSKS AND DISPLAYS. An object or device with a digital display of not more than four square feet and characters or icons that do not exceed four inches in height that has the primary purpose of interactive use by a pedestrian or occupant of a vehicle to submit payments or make donations, receive items distributed for non-commercial or commercial purposes, place orders, or use a service. Examples of interactive uses include donation portals, check-in portals, kiosks that distribute non-commercial or commercial literature or information, ticket dispensers, automatic teller machines, restaurant order interfaces for menus, and fuel station pumps. The list of examples is provided to clarify the regulations and does not limit the content of interactive digital kiosks and displays. The town will not review the content of these devices. These devices are not considered signs.
INTERNALLY ILLUMINATED SIGN. Any sign that has light transmitted outward through its face or any part thereof.
MARQUEE SIGN. A roof-like structure or panel attached to a building and bearing a sign board or sign area designed for changeable copy.
MASTER SIGN PROGRAM. A coordinated sign plan that includes details of all signs (not including exempt or temporary signs) that are, or will be, placed on a site.
MONUMENT SIGN. A permanent, on-premises ground sign with a low profile that has a base and support structure with a solid appearance measuring at least one-half of the width of the widest part of the sign’s face. Fully enclosed fascia will be included in the measurement of the width of the sign support.
MULTI-TENANT DEVELOPMENTS. For the purposes of the sign regulations in this subchapter, a building or group of buildings developed for multiple non-residential users or mixed-uses occupying one development site, such as a shopping center, retail center, office park, multi-story multi-tenant building, planned development, mixed-use building, or comprehensive development projects. Exclusively residential developments are not considered a multi-tenant development.
MURAL. A mural is a hand-produced work in which paint or tile is applied by hand directly on an exterior wall of a building or structure. The town will not review the content of murals.
NONCONFORMING SIGN. A sign lawfully erected and legally existing on the effective date of this chapter, or of amendments thereto, but which does not conform to the provisions of this chapter.
OCCUPANT. For the purposes of the sign regulations in this subchapter, a distinct user that occupies a portion of a multi-tenant building, lot, or development, regardless of the legal arrangement allowing occupancy between the owner of the building, lot, or development and the user.
OFF-PREMISES SIGN. A sign that advertises businesses, organizations, goods, products, or services that are not located, sold, manufactured, or distributed on or from the premises or facilities where the sign is located. For the purposes of this definition, premises will be considered to include all contiguous parcels that are under common ownership, maintenance, operation, or plan. Nothing contained in this definition shall be construed to apply to limit noncommercial messages or information placed on any allowed sign.
ON-PREMISES SIGN. A sign that advertises businesses, organizations, goods, products, or services that are located, sold, manufactured, or distributed on or from the premises or facilities where the sign is located. For the purposes of this definition, premises will be considered to include all contiguous parcels that are under common ownership, maintenance, operation, or plan. Nothing contained in this definition shall be construed to apply to limit noncommercial messages or information placed on any allowed sign.
PERMITTED SIGN. Any sign for which the town has issued a permit.
POLE SIGN. A permanent ground sign supported by one or more poles or vertical members that are less than one-half of the width of the widest part of the sign’s face. Fully enclosed fascia will be included in the measurement of the width of the sign support.
PORTABLE SIGN. A sign not permanently attached to the ground or other permanent structure, or a sign designed to be transported, including signs designed to be transported by means of wheels, A-frame signs, and balloons.
PRIMARY BUILDING FAÇADE. For the purposes of the sign regulations in this subchapter, that façade most clearly articulated as the visual or focal point of the building, usually associated with the main entrance. The Zoning Administrator will make this determination for buildings with corner entrances or with more than one façade facing the street.
PROJECTING SIGN. Any sign attached to, and projecting more than 18 inches from, the face of a building.
READERBOARD SIGN. A sign on which copy is changed manually in the field, including but not limited to, business directories, church signs, and gas pricing signs.
READERBOARD SIGN, ELECTRONIC. A sign with copy that is displayed through the use of digital screens, electric lights, illumination, or other electronic or digital format, and that may be changed at will for the purpose of advertisement or announcement.
RESIDENTIAL DEVELOPMENT. For the purposes of the sign regulations in this subchapter, a subdivision for single-family dwellings or a multi-family building or group of buildings.
RESIDENTIAL DEVELOPMENT SIGN. A freestanding sign located near the entrance drive or road to a residential development or an attached sign located on a multi-family building. An example of a typical residential development sign is one that identifies the name of the development or phase of development, sometimes incorporating architectural or landscape features. The example is provided to clarify the regulations and does not limit the content of residential development signs. The town will not review the content of residential development signs.
ROOF SIGN. Any sign erected over or on the roof of a building.
SIGN. A visual display of an object or device that includes elements such as colors, lights, motion, symbols, images, icons, letters, numerals, figures, characters, or combines any of those elements, that a person intends to communicate, advertise, identify, announce, direct, inform, or attract attention. The term SIGN includes a structure used to support or display a SIGN.
SIGN FACE. The part of the sign that is or can be used for the display of any copy or graphics, including any background material, panel, trim, color, or illumination that differentiates the sign from a facade or sign structure.
SIGN STRUCTURE. Any supporting structure erected, used, or intended for the display of any sign, with or without a sign thereon.
TEMPORARY SIGN. A sign constructed of cloth, canvas, light fabric, cardboard, wood, wallboard, metal, or other light materials, with or without frames, that is intended to be displayed for a limited period of time only. TEMPORARY SIGNS include stake signs, post signs, and A-frame signs. Examples of common TEMPORARY SIGN uses include political signs, public demonstrations, grand opening signs, contractor signs, real estate signs, and signs that announce an event such as a carnival, circus, or similar event. The list of examples is provided to clarify the regulations and does not limit the content of TEMPORARY SIGNS. The town will not review the content of TEMPORARY SIGNS.
VEHICLE SIGN. Any permanent or temporary sign, affixed to, painted, or represented on, or placed in or upon any vehicle.
WALL SIGN. A sign attached directly to an exterior wall of a building or dependent upon a building for support, with the exposed face of the sign substantially parallel to the exterior building wall to which the sign is attached.
WINDOW SIGN. A permanent sign posted, painted, placed, or affixed to the inside or outside of a window or glass door.
(Ord. passed 1-14-25)
§ 156.825 FREESTANDING SIGN STANDARDS.
(A) Definition. A freestanding sign is a permanent on-premises sign supported by a sign structure secured in the ground, wholly independent of any other support.
(B) In general.
(1) Sign allowances. All non-residential uses must comply with the freestanding sign allowances listed in Table 156.825-1.
Standard | General Use | Multi-Tenant Development < 40,000 sq. ft. | Multi-Tenant Development 40,000 sq. ft. | US 17/IOP Connector2 |
Allowed | Yes | Yes | Yes | Yes |
Permit required | Yes | Yes | Yes | Yes |
Setback | 10 ft. | 10 ft. | 10 ft. | 10 ft. |
Number | 11 | 11 | 21 | 11 |
Sign area | 35 sq. ft. | 50 sq. ft. | 150 sq. ft. | 50 sq. ft.2 |
Height | 8 ft. | 10 ft. | 20 ft. | 20 ft.2 |
Illumination | Yes | Yes | Yes | Yes |
Readerboard | Yes | Yes | Yes | Yes |
Notes 1 Refer to § 156.825(C) for the allowances for lots with multiple street frontages. 2 Special standards apply to signs on parcels adjacent to U.S. Highway 17/Johnnie Dodds Boulevard/Isle of Palms Connector. Refer to § 156.825(D). | ||||
(2) General allowance for all uses. Where Table 156.825-1 indicates an allowance for general use, that allowance applies to all uses unless a more specific standard for a particular use or location applies.
(C) Number.
(1) Lots with multiple frontages.
(a) Properties with a street frontage on two opposing parallel streets may display one sign per street frontage. One sign shall meet the standards of Table 156.825-1. The sign on the secondary frontage shall not exceed 35 sq. ft. in area and eight feet in height.
(b) This additional sign allowance does not apply to corner lots or lots located at frontage road intersections.
(2) Multi-tenant developments.
(a) Multi-tenant developments may display the number and size for freestanding signs as provided in Table 156.825-1 for the entire development.
(b) Each tenant or occupant of a multi-tenant development shall not display a separate freestanding sign.
(D) U.S. Highway 17/Johnnie Dodds Boulevard/Isle of Palms Connector. Non-residential uses located on lots adjacent to Johnnie Dodds Boulevard or U.S. Highway 17 and the Isle of Palms Connector (S.C. 517, Clyde Moultrie Dangerfield Highway) must comply with the special sign allowances set out in Table 156.825-1.
(E) Multi-tenant developments. All multi-tenant developments require a master sign program approved by the Design Review Board as provided in § 156.861.
(F) Pole signs prohibited. All permanent freestanding signs must be monument signs. Pole signs shall not be used as permanent freestanding signs.
(G) Setbacks.
(1) Signs must be located on the subject property, must have a minimum setback of ten feet from the curb and/or street right-of-way, and in no case be installed within the street right-of-way or project into the vertical plane of the street right-of- way.
(2) Additionally, all sign locations must conform to the State Department of Transportation's Access and Roadside Management Standards Sight Distance Formula.
(Ord. passed 1-14-25)
§ 156.826 ATTACHED SIGN STANDARDS.
(A) Definition. An attached sign is an on-premises sign that is permanently affixed to a building or structure, including wall signs, projecting signs, awning and canopy signs, roof signs, and window signs.
(B) Sign allowances.
(1) All non-residential uses must comply with the attached sign allowances listed in Table 156.826-1.
Standard | Freestanding Buildings and Anchor Tenants | Occupant 30 ft. Frontage | Occupant > 30 ft. Frontage |
Allowed | Yes | Yes | Yes |
Permit required | Yes | Yes | Yes |
Number | N/A | N/A | N/A |
Sign area1 | 1 sq. ft. per 1 ft. of frontage | 30 sq. ft. | 1 sq. ft. per 1 ft. of frontage |
Illuminati on | Yes | Yes | Yes |
Readerbo ard | No | No | No |
Notes 1 The non-residential use attached sign area allowance applies cumulatively for all attached signs. Additional rules and limitations in this section apply. | |||
(2) Calculation of sign allowances.
(a) The sign allowance for attached signs is determined by the width of the building frontage for the primary building façade for occupants with a public entrance at ground level.
(b) Buildings with more than one street frontage or where the building is adjacent to the street with no parking or vehicular access between the building and street, may qualify for an additional allowance for attached signs not to exceed 50 square feet, as determined by the Zoning Administrator.
(c) Occupants in a multi-tenant development with more than one street frontage, corner units, or where the buildings are situated along the street with the development's parking to the rear, may also qualify for additional attached signs up to an additional 100% of their attached sign allowance.
(d) Regardless of the building façade width, a single sign user may not exceed 150 square feet of internally illuminated signage per façade.
(C) Signs and building types.
(1) Freestanding buildings.
(a) Freestanding buildings may use any combination of attached sign types to meet the attached sign allowance.
(b) All attached signs must be appropriately scaled to the building or property as determined by the Commercial Design Review Board or Zoning Administrator.
(2) Multi-tenant developments.
(a) All multi-tenant developments require a master sign program approved by the Design Review Board as provided in § 156.861.
(b) Anchor tenants.
1. Anchor tenants may use any combination of attached sign types to meet the attached sign allowance.
2. All attached signs must be appropriately scaled to the building or property as determined by the Commercial Design Review Board or Zoning Administrator.
3. Anchor tenants in multi-story buildings may locate allowed attached signs near the top of the building.
4. To qualify as an anchor tenant, the business must fully occupy the anchor space, as noted on the site plan provided in the master sign program and have a minimum 20,000 square feet of area.
(c) The wall signs for all other occupants with a ground-level public entrance are limited to wall signs and must be located in a sign band pursuant to the provisions of § 156.902.
(d) Building occupants without a ground-level public entrance may not display an attached sign in addition to the signs allowed for the multi-tenant development.
(D) Wall signs.
(1) Definition. A sign attached directly to an exterior wall of a building or dependent upon a building for support, with the exposed face of the sign substantially parallel to the exterior building wall to which the sign is attached.
(2) Design standards. Wall signs must be mounted flush to the exterior wall on which they are mounted.
(E) Projecting signs.
(1) Definition. Any sign attached to, and projecting more than 18 inches from, the face of a building.
(2) Design standards.
(a) Projecting signs may not project more than five feet from the building.
(b) Projecting signs must have clearance of ten feet from grade, as illustrated in Figure 156.826-1.
(c) The height of the top edge of a projecting sign may not exceed the lower of:
1. Twenty-five feet above grade; or
2. The height of the building at the building line.
(F) Awning and canopy signs.
(1) Definition. A permanent sign attached or applied to an awning or canopy.
(2) Design standards. Awnings and canopies that include signs must be an integral component of the design of a building and fully functional to protect pedestrians from the elements.
(3) Materials. Awnings must be constructed of cloth or canvas and may not be illuminated.
(4) Sign area allowance calculation.
( a) Logos, lettering, and the like on the face and/or sides of the awning will count towards the attached sign area allowance.
(b) However, one row of copy, not exceeding six inches in height, located on the awning valence will not be included in the attached sign area calculation.
(G) Roof signs.
(1) Definition. Any sign erected over or on the roof of a building.
(2) Sloped roofs. For sloped roofs, roof signs may not project or extend above the ridge line of the roof.
(3) Flat roofs.
(a) For flat roofs with a parapet wall, a roof sign may not extend above the top edge of the parapet.
(b) Buildings with flat roofs without a parapet wall may not display roof signs.
(H) Window signs.
(1) Definition. A permanent sign posted, painted, placed, or affixed to the inside or outside of a window or glass door.
(2) Sign area allowance calculation. Window signs and interior store signs visible to the outside, will be included as part of the attached sign area calculation.
(3) Exception for sign area allowance calculation. However, a single row of copy, not exceeding six inches in height, located on the top or bottom of each ground level display window, will not be included in the attached sign area calculation.
(I) Safety standards.
(1) Obstructions. Signs may not obstruct any fire escape, or any window, door, or opening used as a means of ingress or egress for firefighting purposes or prevent access from one part of a roof to any other part of the roof.
(2) Location of attachment. Signs may not be attached to a fire escape or be placed in a location that interferes with any opening required for ventilation.
(Ord. passed 1-14-25)
§ 156.827 MURAL STANDARDS.
(A) Definition. A mural is a hand-produced work in which paint or tile is applied by hand directly on an exterior wall of a building or structure. The town will not review the content of murals.
(B) Mural allowances. Table 156.827-1 states the standards for murals for non-residential uses. One mural or painted wall sign may be displayed on a secondary wall of a non-residential building in addition to other signs allowed in this subchapter.
(C) Location and design.
(1) Placement on secondary wall. A mural may not be located on an exterior wall with direct street frontage. Murals are only allowed on side and rear façades.
(2) Materials and design. A mural may not include:
(a) Mechanically produced or computer-generated prints or images, including digitally printed vinyl sheets and wraps;
(b) Works containing electrical or mechanical components; or
(c) Works that involve changing or moving images or components.
(3) Review criteria. The Design Review Board will review all murals. The review will include a consideration of the following factors but will not include any consideration of content:
(a) The mural uses durable, exterior grade paints and materials and weatherproof and ultraviolet-protective coatings, if applicable;
(b) The mural uses colors that coordinate with the colors of the building;
(c) The mural is directed at and scaled to pedestrians;
(d) The mural does not overwhelm or hide the character-defining features of a building;
(e) The mural is placed and sized to reinforce the building’s architecture and its surroundings; and
(f) The mural is placed at a similar height and façade location as murals on adjacent buildings, if possible, to provide an integrated block appearance.
(Ord. passed 1-14-25)
§ 156.828 OFF-PREMISES SIGN STANDARDS.
(A) Definition. A sign that advertises businesses, organizations, goods, products, or services that are not located, sold, manufactured, or distributed on or from the premises or facilities where the sign is located. For the purposes of this definition, premises will be considered to include all contiguous parcels that are under common ownership, maintenance, operation, or plan. Nothing contained in this definition shall be construed to apply to limit noncommercial messages or information placed on any allowed sign.
(B) District limitations. Off-premises signs are allowed only in the Light Industrial District (LI).
(C) Off-premises sign allowances. One off-premises sign is allowed per lot, if it meets the following requirements.
(1) Separation distance.
(a) Separation of off-premises signs shall be at least 1,000 feet, measured along any street or thoroughfare from any other off-premises sign or on-premises sign.
(b) However, off-premises signs of 35 square feet or less are allowed less than 1,000 feet apart from other off-premises or on-premises signs, if they are on a separate platted lot.
(2) Setbacks.
(a) Setbacks for off-premises signs shall be at least 20 feet, measured from the pavement edge of the nearest road surface.
(b) Additionally, all sign locations must conform to the State Department of Transportation's Access and Roadside Management Standards Sight Distance Formula.
(3) Height and area.
(a) Height of off-premises signs must not exceed 20 feet above the roadbed toward which the sign face is directed.
(b) The sign area of off-premises signs must not exceed 150 square feet on one side.
(Ord. passed 1-14-25)
§ 156.835 RESIDENTIAL SIGN STANDARDS.
(A) Sign allowances. All residential uses must comply with the allowances listed in Table 156.835-1.
Standard | For Individual Lot | For Residential Development |
Allowed | No1 | Yes2 |
Permit required | N/A | Yes2 |
Number | N/A | 1 two-sided sign or 2 one-sided signs per entry drive |
Sign area | N/A | 35 sq. ft. |
Height | N/A | 8 ft. |
Illumination | N/A | Yes |
Readerboard | N/A | No |
Notes 1 Smaller residential signs are provided for in § 156.845. 2 Special standards apply for residential development signs. Refer to § 156.835(B). | ||
(B) Residential development signs.
(1) Definition. A freestanding sign located near the entrance drive or road to a residential development or an attached sign located on a multi-family building. An example of a typical residential development sign is one that identifies the name of the development or phase of development, sometimes incorporating architectural or landscape features. The example is provided to clarify the regulations and does not limit the content of residential development signs. The town will not review the content of residential development signs.
(2) Number and dimensions for freestanding signs. Residential developments may have a maximum of two one-sided or one two-sided freestanding sign per entry drive with vehicle access to the subdivision or development. These freestanding signs must comply with the allowances in Table 156.835-1.
(3) Location of signs. Where entry drives include or incorporate decorative features, such as walls, gates, fences, or similar decorative features, flanking the entrance drive, one sign may be attached to each wall or other appropriate feature.
(4) Alternative wall sign for multi-family buildings. As an alternative to a freestanding sign provided by this division, an apartment or multiplex dwelling may display one attached sign, such as a wall, canopy, or projecting sign. The same sign area allowance applies.
(C) Pole signs prohibited. All permanent freestanding signs must be monument signs. Pole signs may not be used as permanent freestanding signs.
(D) Setbacks.
(1) Signs must be located on the subject property, must have a minimum setback of ten feet from the curb and/or street right-of-way, and in no case be installed within the street right-of-way or project into the vertical plane of the street right-of- way.
(2) Additionally, all sign locations must conform to the State Department of Transportation's Access and Roadside Management Standards Sight Distance Formula.
(Ord. passed 1-14-25)
§ 156.845 INCIDENTAL SIGN STANDARDS.
(A) Definition. An incidental sign is a small permanent sign that is freestanding or attached to a building that is in addition to the primary sign types for the property, such as wall signs and freestanding signs, and that has a height and scale that is subordinate to the primary sign types allowed for the property. Examples of typical incidental signs include house numbers, occupant directories, directional signs, flags, and parking signs. The list of examples is provided to clarify the regulations and does not limit the content of incidental signs. The town will not review the content of incidental signs.
(B) Dimension and location standards. Table 156.845-1 states the standards for incidental signs.
Standard | Residential Uses | Non-Residential Uses |
Perimeter Signs | ||
Allowed | No | Yes |
Permit required | N/A | Yes |
Incidental sign setback | N/A | N/A |
Number (max per entrance/exit) | N/A | 21 |
Sign area | N/A | 4 sq. ft. |
Height | N/A | 4 ft. |
Illumination | N/A | No |
Readerboard | N/A | No |
Small Interior Signs | ||
Allowed | Yes | Yes |
Permit required | No | Yes |
Incidental sign setback | 10 ft. | 10 ft. |
Number | 1 per lot2 | Up to 20 per acre |
Area | 3 sq. ft. | 4 sq. ft. |
Height | 5 ft. | 4 ft. |
Illumination | No | No |
Readerboard | No | No |
Large Interior Signs | ||
Allowed | No | Yes |
Permit required | N/A | Yes |
Incidental sign setback | N/A | 30 ft. |
Number | N/A | Multi-tenant developments 40,000 sq. ft. - 2 |
Multi-tenant developments < 40,000 sq. ft. - 1 | ||
Area | N/A | 35 sq. ft. |
Height | N/A | 8 ft. |
Illumination | N/A | External only |
Readerboard | N/A | No |
Flags | ||
Allowed | Yes | Yes |
Permit required | No | No |
Number | 2 | 2 |
Flag dimensions (max.) | 10 ft. in width 6 ft. in height | Flagpoles 35 ft. - 10 ft. in width 6 ft. in height |
Flagpoles 35 ft. - 12 ft. in width 8 ft. in height. | ||
Flagpole height (max.) | 20 ft. | 35 ft. in areas limited to 40 ft. or less on the Building Height Plan Map3 |
50 ft. in all other Building Height Plan Map Areas3 | ||
Illumination | Yes | Yes |
Readerboard | No | No |
Notes: 1 Perimeter signs are only available for sites with one-way drives. Refer to § 156.845(D)(1). 2 Individually platted residential uses may display one freestanding sign or one wall sign but not both. 3 Refer to § 156.024 for district heights. | ||
(C) Sign setback. This section regulates the location and size of incidental signs based on a sign setback that varies by use and incidental sign type.
(1) Measurement. The sign setback is the setback from any property line and regulates the location and size of incidental signs. Table 156.845-1 defines the applicable setback for each sign type and use.
(2) Perimeter signs. Perimeter signs are signs that may be located between the property line and the applicable sign setback.
(3) Interior signs. Interior signs must be located within a platted lot and may not be located within the sign setback.
(D) Number and location.
(1) Perimeter signs.
(a) Table 156.845-1 defines the maximum number of perimeter incidental signs per entrance to a public street.
(b) All perimeter signs must be located within 15 feet of a driveway entrance to a public street.
(c) Perimeter signs may only be installed at driveway entrances onto a property when the traffic patterns within the property or site are strictly limited to one-way traffic.
(2) Interior signs. This section provides for two types of interior signs: small and large interior signs.
(a) Table 156.845-1 defines the maximum allowances for small interior incidental signs based on the number of signs per acre. Examples of typical small incidental signs include house numbers, directional signs, and parking signs. The list of examples is provided to clarify the regulations and does not limit the content of incidental signs. The town will not review the content of incidental signs.
(b) Large interior signs. Table 156.845-1 defines the allowances for large interior incidental signs based on the number of signs per development. Examples of typical large incidental signs include occupant directories, drive-thru menus, and information kiosks. The list of examples is provided to clarify the regulations and does not limit the content of incidental signs. The town will not review the content of incidental signs.
1. Multi-tenant developments equal to or greater than 40,000 square feet of gross leasable area may have a maximum of two large interior signs; and
2. Multi-tenant developments with less than 40,000 square feet of gross leasable area may have one large interior sign.
(E) Design standards.
(1) Appearance. All incidental signs must utilize a uniform background color and a uniform font/logo color for all sign panels.
(2) Illumination. Incidental signs may not be illuminated.
(3) Sight distance. All sign locations must conform to the State Department of Transportation's Access and Roadside Management Standards Sight Distance Formula.
(4) Interior orientation. Interior signs must be oriented internally to the development.
(5) Installation. An incidental sign on a wall shall affix flush against the wall of the building.
(6) Painted signs prohibited. Incidental signs must not be painted on an exterior wall.
(7) Pavement markings. Pavement markings are allowed only as approved through site plan review by the Design Review Board or designee.
(F) Flags.
(1) Generally. Table 156.845-1 provides the allowances for flags.
(2) Number. A maximum of three flags may be displayed at one time. However, the flags must be flown on one pole.
(Ord. passed 1-14-25)
§ 156.846 TEMPORARY SIGN STANDARDS.
(A) Definition. A temporary sign is a sign constructed of cloth, canvas, light fabric, cardboard, wood, wallboard, metal, or other light materials, with or without frames, that is intended to be displayed for a limited period of time only. Temporary signs include stake signs, post signs, and A-frame signs. Examples of common temporary sign uses include political signs, public demonstrations, grand opening signs, contractor signs, real estate signs, and signs that announce an event such as a carnival, circus, or similar event. The list of examples is provided to clarify the regulations and does not limit the content of temporary signs. The town will not review the content of temporary signs.
(B) Prohibited temporary sign types. § 156.813 prohibits the use of several common temporary sign types, including banners, streamers, balloons, and other gas-filled figures.
(C) Dimension and display standards. Table 156.846-1 states the standards for temporary signs.
Standard | Residential Uses | Non-Residential Uses |
A-Frame Signs | ||
Allowed | No | During business hours |
Permit required | N/A | Yes |
Number | N/A | 1 per occupant |
Sign area | N/A | 12 sq. ft. |
Height | N/A | 4 ft. |
Illumination | N/A | No |
Readerboard | N/A | No |
All Other Temporary Signs | ||
Allowed | Yes | Yes |
Permit required | No | No |
Duration of display | 90 days | 90 days |
Number | 6 | 6 |
Sign area | 8 sq. ft. | 16 sq. ft. |
Height | 5 ft. | 6 ft. |
Illumination | No | No |
Readerboard | No | No |
(D) A-frame signs.
(1) Location and use standards.
(a) A-frame signs must be located within ten feet of the primary building entrance.
(b) A-frame signs may not be located within the ADA accessible route, eight-foot-minimum sidewalk, verge, right-of-way, or landscaped areas.
(2) Design standards.
(a) A-frame signs must employ a high level of traditional design and material. Examples of high level of design include, but are not limited to, the illustrations in Figure 156.846-1.
(b) Figure 156.846-2 illustrates examples of signs that are not appropriate.
(c) A-frame signs may not employ readerboard or changeable letter copy. This design aesthetic prohibition does not preclude the inclusion of chalkboards. Figure 156.846-3 illustrates examples of readerboards that are not allowed.
(d) Plastic or similar material is not allowed. Figure 156.846-4 illustrates examples of plastic materials that are not allowed.
(E) All other temporary signs.
(1) Number. Table 156.846-1 defines the maximum limit for other temporary signs per occupant or user per parcel.
(2) Duration temporary signs may be displayed. Each temporary sign may only be displayed for 90 days or less. However, the same sign may displayed for multiple time periods if an additional time allowance is available.
(3) Owner consent required. A person must obtain the consent of the property owner before placing a sign on that person’s property.
(4) Hazardous signs prohibited. A person may not place, erect, or maintain any temporary sign so as to pose a hazard to pedestrian or vehicular traffic along streets, sidewalks, or at street corners.
(5) Display locations for multi-tenant developments. Temporary signs in multi-tenant developments must be displayed within the occupant’s window.
(6) Design standards.
(a) Except for A-frame signs, temporary signs should be implanted or anchored in the ground or affixed to the wall of a building or other permanent structure.
(b) Temporary signs must not be anchored to the ground by measures such as using sandbags or other weighted objects.
(Ord. passed 1-14-25)
