As used in this article, the following terms shall have the meanings indicated:
ANIMATED SIGNAny sign that uses movement or a change of lighting to depict action or create a special effect or scene.
BUILDING FRONTAGEThe length in feet of a ground floor level of a building front or side facing a street (or facing a right-of-way accessible from a street) that is occupied by an individual business.
DIRECTIONAL SIGNA sign containing and giving direction to community (noncommercial) activities, buildings, areas, such sign not to exceed 12 inches by 30 inches.
[Amended 5-14-2019 ATM by Art. 30]
DISPLAY WINDOW SIGNSTemporary signs on the surface of or inside display windows, lighted only by the general building illumination.
ERECTIncludes to construct, place, relocate, enlarge, alter, attach, suspend, and post.
FLAGPOLEA pole erected on a roof, or projecting from a building or structure or on the ground.
GROUND SIGNAny sign erected on the ground which is self-supported and anchored to the ground.
ILLUMINATED SIGNAny sign illuminated by electricity or other artificial light, including reflective or phosphorescent light, and shall include the location of the source of illumination.
MARQUEEAny sheltering structure of permanent construction projecting from and totally supported by the wall and/or roof of a building.
OFF-PREMISES SIGNA sign or outdoor display that advertises products or services that are not sold, produced, manufactured or furnished on the property where the sign is located.
PERMANENT SIGNAny sign permitted to be erected and maintained for more than 60 days.
PRIMARY SIGNThe principal accessory sign which may be a wall, roof, or ground sign, as allowed in §
195-6.6.
PROJECTING SIGNAny sign which is attached to or suspended from a building or other structure and any part of which projects more than 12 inches from the wall surface of that portion of the building or structure.
ROOF SIGNAny sign erected, constructed, and maintained wholly upon, connected to, or over the roof or parapet of any building, with the entire support on the roof or roof structure.
SECONDARY SIGNA wall, roof, or ground sign intended for the same use as a primary sign but smaller dimensions and lettering, as allowed in §
195-6.6.
SIGNAny structure, mechanically or electrically driven, still or moving device, light, letter, figure, word, model, banner, pennant, trade flag, or representation that is designed to be seen from outside the lot on which it is erected. It advertises activities, goods, places, persons, objects, institutions, organizations, associations, businesses or events, products, services, or facilities available either on the property where the sign appears or in some other location. The definition includes electric signs in windows or doors, but does not include window displays or merchandise. A sign may be permanent or temporary.
SIGN SIZE (AREA)A. For a sign, either freestanding or attached, the area shall be considered to include all lettering, wording and accompanying designs and symbols, together with the background, whether open or enclosed, on which they are displayed but not including any supporting framework and bracing which are incidental to the display itself.
B. For a sign painted upon or applied to a building, the area shall be considered to include all lettering, wording, and accompanying designs or symbols, together with any backing of a different color than the finish material of the building face.
C. Where the sign consists of individual letters or symbols attached to or painted on a surface, building, wall or window, the area shall be considered to be that of the smallest rectangle or other convex shape which encompasses all of the letters and symbols.
TEMPORARY SIGNA sign permitted to be used on a short-term basis for a duration of no longer than 60 days unless otherwise specifically provided herein.
WALL SIGNAny sign affixed to, suspended from or painted on a wall, window, marquee, or parapet.