Contribute to the development of a desirable community character consistent with the City's Comprehensive Plan.

Preserve and improve the appearance of the City as a place to live, work and visit.

Provide for fair and equitable treatment of sign users.

Eliminate confusing, distracting or dangerous sign displays which interfere with vehicular traffic.

Promote commerce.

Promote efficient administration of the sign ordinance through a complete and understandable sign ordinance.

Provide for eventual elimination of pre-existing non-conforming signs on a fair and equitable basis.

Signs that move or give the appearance of movement. This shall also apply to the interior of a building where flashing lights or other mechanical or electronic contrivances are used in conjunction with window signs or other advertisements which can be seen from the outside of the building. Electronic message centers may be allowed by special use permit provided such sign conforms to the criteria established in Section 405.430 below.

Signs erected on or over any public right-of-way or easement, unless authorized by the Board of Aldermen as a promotional device for the City, and as provided for in Section 405.440 below.

Any sign erected so as to prevent free ingress to or egress from any door, window or other exit way required by the International Building Code.

Any sign erected in any location where by reason of its location it will obstruct the view of any authorized traffic control device. In addition, no sign may imitate any official traffic sign.

Any sign erected in a location where it will obstruct vision of the public right-of-way to a vehicle operator during ingress to, egress from or travel upon a public right-of-way.

Any sign attached to any public utility pole, tree, fire hydrant, curb, sidewalk or similar surface located on public property/right-of-way/easement.

Signs containing any indecent, obscene or immoral matter, as determined by the Board of Aldermen upon review and recommendation from the Planning and Zoning Commission.

Signs illuminated to an intensity to cause glare or brightness to a degree that constitutes a hazard or nuisance.

Signs that advertise an activity, business or service that is abandoned or no longer in use or which advertises a product that is no longer produced. Such signs shall be removed as provided for in Section 405.460, Unsafe, Obsolete and Non-Conforming Signs. In cases where the owner or lessor of a premise is seeking a new tenant, such signs may remain in place for not more than ninety (90) days from the date of vacancy.

Roof signs.

Paper/cardboard signs/posters glued, tied or otherwise mounted to buildings, detached sign structures or their own support structure.

Any sign erected and maintained pursuant to and in the discharge of governmental function required by law, ordinance or other governmental regulation;

One (1) sign not exceeding one (1) square foot in area displaying the street number and/or name of the occupant of the premises. Such sign may include identification of any accessory use permitted in the zoning district in which the premise is located;

Signs being manufactured, transported and/or stored, provided that such signs are not used to advertise in any manner at the place of manufacture or storage;

One (1) commemorative plaque of an historical nature not exceeding four (4) square feet in area;

Temporary decorations or displays that celebrate the occasion of traditionally accepted patriotic, religious or local holidays, school events or accomplishments or such other institutional events, subject to the provisions of Section 405.440;

Signs located within malls, courts, arcades, porches, patios or similar areas where such signs are not visible from any point on the boundary of the premises;

Signs that advertise a premise for sale, rent or lease, provided such signs do not exceed thirty-two (32) square feet per face in commercial, industrial or agricultural districts or six (6) square feet per face in residential districts as established in Section 405.440 of this Article;

Public service signs limited to the depiction of time, temperature or news, provided such signs conform to the provisions of the zoning district in which they are located;

Signs on licensed commercial vehicles including over-the-road trailers, provided such vehicles are not utilized as parked or stationary outdoor display signs;

Temporary signs advertising yard and garage sales or personal and real property auctions, provided signs are not in place beyond a forty-eight (48) hour/two (2) day limit. Such signs shall be removed on the day the sale or auction ends and no sign shall be placed in a public right-of-way, on utility poles, on signs identified in item (1) of this Subsection or constitute a traffic hazard as determined by the Traffic Control Division of the Pevely Police Department;

Temporary political signs to include the supporting frame, provided such signs comply with the requirements in Section 405.440 of this Article.

A combination of one (1) attached and one (1) detached sign may be permitted on interior lots in commercial and industrial zones and a combination of three (3) signs, at least one (1) being attached, may be placed on corner lots within said districts. No detached sign may infringe into public right-of-way or easement. No detached sign shall exceed thirty (30) feet in height from finished grade.

Attached signs shall be attached or painted on a vertical surface of the main building and such sign shall not project more than twelve (12) inches from the building unless attached to a marquee or sidewalk canopy. An attached sign shall not project above the principal roof or side of a building. In the case of a building with a parapet wall or mansard roof, no sign shall extend higher than the parapet wall or mansard to which it is attached or twenty-five (25) feet above grade, whichever is less. Attached signage shall not extend horizontally a distance greater than forty percent (40%) of wall area on the building wall on which it is displayed.

The minimum setback for detached signs shall be ten (10) feet from the right-of-way line of collector or arterial streets/highways measured from the edge of the sign nearest the property line. Signs located between said minimum setback and twenty-five (25) feet of the right-of-way shall be positioned a minimum of eight (8) feet but no more than twelve (12) feet above the average street grade. Detached signs shall not be located within fifty (50) feet of a residential district; and signs shall be located such that there is at every street intersection a clear view between heights of three (3) feet and eight (8) feet in a triangle formed by the corner point/intersection of the property lines/right-of-way lines and points on the property lines/right-of-way lines a distance of thirty (30) feet from said corner point. Detached signs shall be located a minimum of one hundred (100) feet apart unless otherwise permitted by the Building Official.

The sign area of detached/freestanding signs shall not exceed one hundred (100) square feet of total area. Where the sign faces of a double-faced sign are parallel or the interior angle formed by the faces is sixty degrees (60°) or less, only one (1) display face shall be measured in computing sign area. If the two (2) faces are of unequal area, the area of the sign shall be the larger face. In all other cases, the area of all faces of a multi-faced sign shall be added together to compute the area of the sign.

The electronic message center shall serve the public convenience; and said device shall not be positioned closer in any direction to another device than the following:

The sign message shall periodically include public service information such as time, temperature, date, weather, traffic conditions or other messages of interest to the traveling public.

The electronic message center shall be designed and located such that the entire sign message will be legible to motorists viewing the sign.

The sign structure shall conform to all applicable regulations as specified in this Chapter.

Message dissemination and regulation of the electronic message center are as follows:

Presumption as to ownership. Any person(s), firm, corporation or partnership promoting an event, candidate, proposition or commercial event or providing direction promoted by a temporary sign or other sign permitted by this Section shall be presumed to be the owner of such sign, provided however, this presumption shall be rebuttable. All temporary signs, except as otherwise noted, shall be located on the site of the subject business or event being advertised.

Signs on City right-of-way. In accordance with Section 405.420 above, no sign shall be erected on/over the public right-of-way. An exception may be granted for banners over City right-of-way that announces a municipal celebration or event. Such displays shall only be permitted over arterial or collector streets in commercial or industrial zoned districts and the sign area may not exceed the sign area requirement for temporary signs in the district in which located. The banner shall be placed within fifteen (15) days of the event/activity and removed within seventy-two (72) hours after the event/activity.

Size of temporary signs. With the exception of signs promoting or providing directions to new subdivisions, no temporary sign in a residential zone district shall exceed six (6) square feet. Unless otherwise noted, temporary:signs in all other zoning districts shall not exceed thirty-two (32) square feet per face.

Portable reader boards. One (1) portable reader board as defined in Section 405.050 may be used by new businesses in commercial districts for a period not to exceed one hundred twenty (120) days beginning with issuance of a temporary sign permit. The purpose is to allow new businesses the opportunity to advertise in advance of placement of permanent sign structures. Said temporary portable reader board shall be removed within the maximum one hundred twenty (120) day period or upon placement of an on-premise permanent sign structure, whichever is sooner.

Garage and yard sales. In addition to Section 405.420(F)(10) above, no temporary sign advertising a garage or yard sale shall be placed on any residentially zoned property, other than the property on which such sale takes place, without consent of the owner of such property. Signs shall not exceed six (6) square feet per sign face in any zone district. In addition, all such signs shall state the date the sale is to take place.

Civic, political, charitable and religious signs. All such signs shall comply to the sign area, material and maintenance requirements for temporary signs for the zone district in which they are located. Political signs erected in conjunction with any election shall not be erected in advance of the first (1st) day of the month preceding the month of the election and shall be removed within seven (7) days after the election.

Commercial real estate signage. Temporary signs placed on private commercial/industrial property for the sale or lease thereof shall not exceed thirty-two (32) square feet on vacant ground and sixteen (16) square feet on an existing building.

Residential construction project/subdivision signs. Notwithstanding any other provisions of this Chapter, builders and developers of residential subdivisions may erect directional and promotional signage. The following shall apply:

Searchlights. Searchlights may not interfere with the normal use of adjacent property or cause interference to motor vehicle or pedestrian traffic. Each business shall be permitted two (2) such advertising events per calendar year that shall not exceed a total of six (6) days. Such displays require a permit and devices may not be placed on the roof of a building.

Cold air balloons. Cold air balloons are permitted at a height not to exceed thirty-two (32) feet. Each business is permitted one (1) such advertising display per calendar year for a period not to exceed seven (7) days. Said advertising shall not be placed on the roof of a building. A permit shall be required before erection.

Grand openings. New business or business under new ownership or new name may use pennants and streamers for up to seven (7) days for a grand opening. Such pennants and streamers shall be maintained in good condition and free from dirt or missing pieces.

A-frame signs. A-frame signs are allowed in all commercial, planned development, and manufacturing districts based on the following criteria:

Individual letters. A ten percent (10%) bonus may be granted for any wall sign that consists of individual letters mounted directly to the surface of the building.

Landscaping. A fifteen percent (15%) bonus may be granted for any freestanding sign erected within a landscaped area in which a minimum of four (4) square feet of land shall be provided for each square foot of sign to be erected in the landscaped area. For example, an eighty (80) square foot sign may be increased twelve (12) square feet, if a three hundred twenty (320) square foot landscaped site is provided to accommodate the sign. In such instances the Planning and Zoning Commission shall approve the landscape design.

Shopping centers. A ten percent (10%) bonus may be awarded for all wall signs within a shopping center of more than three (3) establishments if internal design standards mandate each business within the center use uniform or complimentary background, design and color. The Planning and Zoning Commission shall first approve such uniform standard and color scheme.

On-premise freestanding signs. A fifteen percent (15%) bonus may be granted for any freestanding sign which is the only freestanding sign on a lot on which more than one (1) such sign would otherwise be permitted. This shall include multiple, joint or combination signs on a common support.

Maintenance. Any sign erected under the bonus provisions contained in this Section shall be adequately and continuously maintained, including landscaping as provided herein, by the tenant or owner and such successors and assigns as benefit from the bonus provisions in this Section.

Any obsolete sign that does not advertise an existing business or a product shall be taken down and removed by the owner of the property to which the obsolete sign is attached within fifteen (15) days after notification from the Zoning Administrator. Upon failure to comply with such notice within the time specified, the Administrator shall cause the removal of such sign and any expense incidental thereto shall be paid by said owner.

At the termination of a business or commercial enterprise, all signs pertaining thereto shall be removed from public view within ninety (90) days of such termination.

Damage to a sign, which requires repairs which will exceed fifty percent (50%) of the replacement value of the sign.

Required maintenance, which will exceed fifty percent (50%) of the replacement of the sign.

A change in ownership or tenancy, which requires a new certificate of occupancy for the premises on which a legal non-conforming sign is located.

Relocation of a sign either on the premises or to another location.

Remodeling which encompasses more than fifty percent (50%) of the display frontage of the business to which the sign relates.

From the nearest billboards in both directions from the same side of the highway;

From areas zoned residential;

From property lines and roofed structures; and

From the right-of-way, as of the date of the subject application. Submittal of the application material is a necessary prerequisite for review of the permit through the City of Pevely.

On the interstate highway and any highway on the Federal aid primary system, no billboard shall be erected within one thousand (1,000) feet of an existing billboard on either side of the highway. On any non-freeway Federal aid primary highway within the limits of the City, no billboard shall be erected within eight hundred (800) feet of an existing billboard on either side of the highway.

No billboard shall be located in such a manner as to obstruct or otherwise physically interfere with the effectiveness of any official traffic sign, signal or device or obstruct or physically interfere with a motor vehicle operator's view of approaching, merging or intersecting traffic. The separation between billboards shall be measured perpendicular to the centerline of the highway.

No billboard shall be located within one thousand (1,000) feet of an interchange or overpass existing or approved for construction by the Missouri Department of Transportation. On an interchange said one thousand (1,000) feet shall be measured from the bottom/end of the entrance/exit ramps to the main traveled way. For a highway overpass, the distance shall be measured from the centerline of the overpass.

No billboard shall be erected within fifteen hundred (1,500) feet of any area zoned residential.

Issuing a stop work order for all work on any signs on the same zone lot;

Seeking an injunction or other order or restraint or abatement that requires the correction of the non-conformity or the removal of the sign(s);

Imposing any penalties that can be imposed directly by the City under the zoning ordinance;

Seeking in court the imposition of any penalties that can be imposed by such court under the zoning ordinance; and

In the case of a sign that poses an immediate danger to the public health or safety, taking such measures as are available to the City under the applicable provisions of the zoning ordinance, nuisance ordinances, building code and State Statute for such circumstances.