When used in this article, the following words and phrases shall have the specific meaning as hereinafter defined, and any words not listed shall have the meaning defined by this chapter:
ABANDONED SIGNA sign that no longer correctly advertises an existing, bona fide business, lessor, product or activity conducted or available on the premises where the sign is displayed.
ANIMATED SIGNA sign that creates an illusion of movement or motion, but excluding a flashing sign as defined in this section.
AREA OF SIGNMeasurement of sign area shall be calculated as the sum of the area within the smallest regular rectangle that will encompass all elements of the actual sign face, including any writing, logo, representation, emblem, or any figure or similar character together with any material forming an integral part of the display or forming the backing surface or background on which the message or symbols are displayed.
A. For a sign painted on or applied to a building or to a freestanding wall, the area shall be considered to include all lettering, wording, and accompanying designs or symbols, together with any background of a different color than the natural color or finish material of the building or architectural wall. The architectural wall shall be subject to Plan Commission approval of the site and landscaping plan.
B. The main supporting sign structure (i.e., brackets, posts, foundation, etc.) shall be included in the area measurement.
C. When a sign has two or more faces, the area of all faces shall be include in determining the area, except that where two faces are placed back to back and the angle between the faces measures 45° or less, the total sign area shall be computed by measuring the square footage of a single face. When the angle between the sign faces measures greater than 45°, the total sign area shall be computed by adding the square footage of each face.
BANNERA sign intended to be hung either with or without a frame and which possesses characters, letters, illustrations, or ornamentations applied to paper, plastic, or fabric of any kind.
BUILDING FRONT (FASCIA)That portion of a building that is parallel to or closely parallels the abutting street or public right-of-way.
BULLETIN BOARDA sign not to exceed 20 square feet in area located on the premises of a charitable, religious or educational institution, or a public agency, for purposes of announcing events which are held on the premises. The City of Port Washington official bulletin boards may be located off the premises.
CANOPY SIGNAny sign that is attached to or part of an awning, canopy or other fabric, plastic or structural protective cover over a door, entrance, sidewalk, window, or outdoor service area.
CONSTRUCTION SIGNA temporary sign identifying companies involved in the design, engineering, construction, razing, financing or development of a commercial building, development or a residential subdivision.
COPYThe message, announcement, words, letters, numbers, pictures, art, decoration or other information displayed on a sign.
CRAWL SIGNA sign in which the copy moves or crawls across the message area and/or creates an illusion of movement or motion.
DEVELOPMENT SIGNA temporary sign designating and/or promoting the future use of a new commercial building, commercial development, residential development, or subdivision.
DIRECTIONAL SIGNA sign, the purpose of which is to direct patrons or traffic to a location or area on the premises, including but not limited to "Enter," "Exit" or "Parking" signs. Such signs should contain no advertising material, and the display area will not exceed three square feet or extend higher than four feet above the immediate grade.
ELECTION CAMPAIGN PERIODIn the case of an election for office, the period beginning on the first day for circulation of nomination papers by candidates, or the first day on which candidates would circulate nomination papers were papers to be required, and ending on the day of the election. In the case of a referendum, the period beginning on the day on which the question to be voted upon is submitted to the electorate and ending on the day on which the referendum is held.
ELECTION CAMPAIGN SIGNA sign which supports a candidate for public office or an issue on a referendum election ballot.
ELECTRONIC MESSAGE CENTER (EMC)A sign that utilizes computer-generated messages or other electronic means of changing copy which may include symbols, figures, or other images displayed on a signboard. These signs include displays using incandescent lamps; light-emitting diodes (LEDs) which glow when a voltage is applied; liquid crystal displays (LCDs) comprised of liquids contained between filtering layers of glass or plastic and affected by electric current to reflect or transmit light from an external source; or a flipper matrix using an electromechanical dot matrix display technology.
[Amended 12-21-2021 by Ord. No. 2021-21]
ELECTRONIC MESSAGE SIGNA changeable message sign whose message is electrically activated or displayed such as with light bulbs or mechanical flip discs.
FLASHING SIGNA sign whose illumination is not kept constant in intensity at all times when in use and/or which exhibits changes in light, intensity or animation. Illuminated signs, which display a message that changes from a complete line of text to the next line of text, are permitted. However, signs that indicate the date, time and temperature will not be considered flashing signs.
FRONTAGEThe length of the property line of any one premises parallel to and along each public right-of-way it borders.
GROUND-MOUNTED SIGNA permanent sign which is freestanding, or mounted on poles or other supports placed on and anchored in the ground or on a base, and which is not attached to any building or other structure. Public agency signs and directional signs are defined elsewhere and are not deemed ground-mounted signs for purposes of this article.
HEIGHT OF SIGNThe distance between the existing natural grade at the base of the sign or, in the case of a negative grade, a point one foot above the curbline and the highest point on the sign or supporting structure.
HISTORIC SIGNA sign which makes a contribution to the cultural, historic, or aesthetic character of the City because of the unique construction materials or unique design, unusual age, prominent location within the City, or unique craftsmanship from another period of time.
ILLUMINATED SIGNA sign designed to incorporate artificial light by the following means:
B. ILLUMINATED CANOPY/AWNINGAn internally illuminated canopy/awning fabricated from a translucent material, which may be used for an awning sign.
LANDSCAPINGThe adornment, alteration, development or improvement of a natural landscape such as yards, gardens, parks, grounds and other planned outdoor spaces through the arranging of land, plants and objects for human use and enjoyment, including but not limited to the decorative use or planting of a combination of vegetation, such as trees, shrubs, bushes, flowers, vines and grasses, and other elements such as retaining walls, fencing, rocks, etc., for aesthetic effect or conservation.
MARQUEEA permanent roof-like structure extending from part of the wall of a building, but not supported by the ground, and constructed of durable material such as metal or glass.
MASTER IDENTIFICATION SIGNA sign which is a listing of tenants or services in a multi-tenant retail, office or mixed-use building or center.
MASTER SIGN PROGRAMA plan that is approved by the Plan Commission and identifies all signs in a multi-tenant retail, office or mixed-use development.
MEMORIAL SIGNS AND PLAQUESA sign, plaque or tablet, not exceeding four square feet in area, containing the name of a building and/or date of erection which is cut into a masonry surface or inlaid so as to be part of the building or constructed of bronze or other nonconvertible material and attached to a building.
MONUMENT SIGNA sign that rests on, is supported by, or is attached to a base, which base is at least 18 inches above the immediate grade.
[Amended 12-21-2021 by Ord. No. 2021-21]
OFF-PREMISES SIGNA sign owned or leased by a person or entity other than the owner or occupant of the principal business on the parcel on which the sign is located.
ON-PREMISES SIGNAny sign identifying or advertising a business, person, activity, goods, products or services located on the premises where the sign is installed and maintained.
OPERATIONAL SIGNA sign that relates to the functional operation of the building, including but not limited to "Drive Through," "Rest Rooms" or "No Trespassing" signs.
POLITICAL MESSAGE SIGNA sign containing a message intended for a political purpose or a message which pertains to an issue of public policy of possible concern to the electorate, but does not include a message intended solely for a commercial purpose.
PORTABLE SIGNA sign not permanently affixed to the ground, building, or other structure and which may be easily moved from place to place.
PROJECTING SIGNA sign, normally double-faced, which is attached to and projects from a structure or building facade.
PUBLIC AGENCY SIGNA sign erected by national, state, county, or municipal governmental agencies, including official traffic and informational signs such as, but not limited to, "Hospital," "School Zone," "Speed Limit," "Parking" or "No Parking" signs.
REAL ESTATE SIGNA temporary on-premises sign pertaining to the sale, lease or rental of land and/or buildings.
RESIDENTIAL CONTRACTOR SIGNA sign in a residential district that identifies the company or contractor performing a service on the premises.
ROOF SIGNA sign or billboard which is located or projects above the lowest point of the eaves or the top of the parapet wall of any building or structure, or which is painted on or fastened to a roof.
RUMMAGE SALE SIGNA temporary sign advertising the sale of used household goods in residential districts.
SANDWICH BOARD SIGNA portable, freestanding, temporary A-frame advertising sign only visible from two sides, consisting of two equal or approximately equal length boards or placards hinged or otherwise fastened at the top with no moving parts or lights.
SIGNAny emblem, painting, banner, pennant, placard, design, identification, description, illustration or device, illuminated or non-illuminated, to advertise, identify, convey information or direct attention to a product, service, place, activity, person, institution, business or solicitation, including any permanently installed or situated merchandise. For the purpose of removal, signs shall also include all sign structures, but not including any buried foundations.
SIGN CONTRACTORAny person or entity engaged in whole or in part in the erection or maintenance of signs, excluding the business that the sign advertises.
SIGN STRUCTUREAny device or material that supports, has supported, or is capable of supporting a sign in a stationary position, including decorative covers.
TEMPORARY SIGNA sign intended to be used for a period not to exceed seven consecutive days with no more than four such occurrences per year, with a time interval of at least 30 days between occurrences, unless otherwise specified in this article.
TIME AND TEMPERATURE SIGNAn electrically controlled sign alternately displaying date, time and temperature for public service information. Such signs may be incorporated into a business identification sign.
WALL SIGNA sign attached to the wall of a building or structure with the face in a plane parallel to the plane of the wall of the building or structure, and including signs painted directly on a wall.
WINDOW SIGNA sign installed on the interior surface of a window.