Nothing in this chapter shall be construed as authorization for or approval of the continuance of any sign, structure, building or use in violation of the zoning regulations or other ordinances in effect as of the effective date of this chapter. Any sign, structure, building or use which is enlarged, increased, extended or reconstructed pursuant to the provisions of this chapter to occupy a floor area or land area greater than existed at the time when it became nonconforming shall comply with the height, area and yard requirements applicable at the time of such change to the district in which it is located.