The purpose of this article is to create the framework for a comprehensive but balanced system of sign control for the city, thereby facilitating clear and pleasant communications. It is the belief of the city commission that the nature of signs is to provide an index to needed goods and services. It is the intention of this article to develop specific sign criteria which:

(1)

Are compatible with their surroundings;

(2)

Are legible under the circumstances in which they are seen;

(3)

Are expressive of the identity of individual businesses or organizations or the community as a whole;

(4)

Promote the aesthetic appearance of the community; and

(5)

Effectively and efficiently communicate the intent and nature of the business.

(Ord. No. 2007-02, exh. A, § 24, 2-21-2007)