In addition to the goals presented in the general purpose and the community development objectives sections of this chapter, the purpose of this district is to provide a unified area, designed according to a plan of highway-related enterprises which will serve the regional needs of this area. An additional major purpose of this district is to ensure a safe and efficient movement of vehicular traffic along, onto, and off of U.S. Route 202, recognizing its importance as a major highway serving traffic traveling through the region, especially in terms of off-premises outdoor advertising.