Prior to the Planning/Architectural Review Board making a determination on any application subject to site plan and/or architectural review, the applicant may request, or the Planning/Architectural Review Board may, at its discretion, require, a preliminary sketch plan conference to review basic design concepts and generally determine the information to be required for the Board to make its determination on the application. At any such sketch plan conference, the applicant shall provide a statement of rough sketch describing what is proposed, as well as an area map depicting the lot under consideration and all properties, streets and easements within 200 feet of the boundaries thereof.