A. Signs Permitted In All Zoning Districts: The following signs are permitted in all zoning districts subject to all of the limitations and provisions stated in this zoning ordinance:
1. Residential development identification signs which are permanent signs designating a multiple-family development, subdivision or neighborhood. Such signs shall be limited to thirty two (32) square feet per sign face with a maximum of two (2) sign faces. Each such development shall be limited to no more than two (2) sign structures per entrance. A permit is required for a residential development identification sign. In addition, directional signs internal to a multiple-family development may also be approved by the zoning administrator or the zoning administrator's designee provided that such signs are not more than three (3) square feet in size. A permit is required for such signs.
2. A residential sign provided, however, that there shall be only one such sign on any lot or parcel of land. Such sign may contain a religious or political message, but may not contain a commercial message. A residential sign shall have a maximum gross sign area of six (6) square feet per sign face and a maximum of two (2) sign faces. No permit shall be required for such a sign provided that the sign is erected by the owner or with the owner's permission. Election signs are regulated in subsection A6 of this section.
3. A real estate sign may advertise the property for sale, lease or rent, but is limited to six (6) square feet per sign face and a maximum of two (2) sign faces. Real estate signs shall be removed from the premises ten (10) days after the premises is sold, leased or rented. No permit is required for a real estate sign.
4. In addition to a real estate sign allowed in subsection A3 of this section, two (2) temporary open house signs shall also be allowed. One such sign shall be allowed on site and one is allowed off site. Open house signs shall be limited to a maximum gross sign area of six (6) square feet per sign face and a maximum of two (2) sign faces shall be permitted for up to three (3) consecutive days and shall be removed no later than one day after the open house. A minimum of four (4) days shall transpire prior to posting any open house sign on the same lot or parcel for a second or subsequent time. No permit shall be required for such a sign.
5. Institutional signs concerning institutional uses such as schools, country clubs, monasteries, convents and places of worship. Such institutions shall be allowed one permanent wall sign and one permanent freestanding sign. In addition, a place of worship having a significant accessory use and/or a special use may have one additional freestanding sign. No permanent sign shall contain a sign face with an area exceeding thirty two (32) square feet in size, and no freestanding sign shall have more than two (2) sign faces. One of the permanent signs may be a bulletin board sign with changeable copy. In addition, such institutions shall be permitted one temporary sign which may be a single or double faced sign although no single sign face shall exceed six (6) square feet and the total gross area of any such sign shall not exceed twelve (12) square feet. Display of such sign shall be limited to a period of sixty (60) days. Institutional signs in nonresidential zoning districts may compute allowable signage based on the on premises permanent sign size allowances in subsection B2 of this section in lieu of the requirements specified in this subsection. Permits are required for all signs allowed by this subsection A5.
6. Election signs may be erected within a period extending sixty (60) days prior to and ten (10) days after any election held within Madison County, with the property owner's permission. Such signs shall be in addition to the signage permitted by other provisions of this zoning ordinance on any lot or parcel of land in the city. Each lot or parcel of land shall be permitted one or more single or double faced signs although no single sign face shall exceed six (6) square feet and the total gross area of any such sign shall not exceed twelve (12) square feet. No permits are required for election signs.
7. For subdivisions under development, a "subdivision information sign", as defined in section
11-2-2 of this title, may be permitted for each entrance to the subdivision. The size of these signs shall be limited to thirty six (36) square feet each. In addition, an identification sign not exceeding sixteen (16) square feet in area may be permitted for each model home in the subdivision. Permits shall be required for subdivision identification signs and for signs for model homes.
8. Special event balloons and/or banners may be allowed by the zoning administrator or the zoning administrator's designee for significant events or grand openings. A permit is required for special event balloons. Such balloons shall not be allowed to exceed a height of forty five feet (45') above ground level, shall be displayed for not more than four (4) continuous days on any site and shall not be displayed for more than twenty (20) days total on any site during any calendar year.
B. Signs Permitted In Nonresidential Zoning Districts:
1. Types Of Signs: In addition to the signs allowed by subsection A of this section, other signs are allowed in nonresidential zoning districts which are necessary to identify and promote business, industry and institutions. These signs include the following:
a. On premises permanent signs including wall signs, canopy signs, window signs, projecting signs and freestanding signs.
b. Special purpose signs.
d. Billboards (see subsection C of this section).
2. On Premises Permanent Signs: On premises permanent signs include wall signs, canopy signs, window signs, projecting signs and freestanding signs. The total square footage of all on premises permanent signs on a site shall be based on the allowances in table 1 of this section. When calculating the total square footage of on premises permanent signs, only one sign face of a double faced sign shall be counted. Additional regulations are as follows:
a. The total gross sign area of all signs located on any wall of a building (including wall signs, canopy signs and permanent window signs) shall not exceed ten percent (10%) of the area of such wall nor six hundred fifty (650) square feet, whichever is the lesser. In addition, no individual wall, canopy or window sign shall exceed four hundred fifty (450) square feet in size. Projecting signs shall not exceed one square foot of sign area per linear foot of sign frontage. A wall sign or a projecting sign may include automated time and temperature information provided that no other part of the sign moves or appears to move. Sign permits shall be required for all wall signs, canopy signs and permanent window signs.
b. Freestanding signs shall be allowed based on the amount of sign frontage. Sign permits are required for all freestanding signs. Freestanding signs are limited to twenty feet (20') in height in the HE, MED, and C-1 districts and thirty five feet (35') in all other nonresidential districts.
c. The total gross sign area of all permanent window signage, striping, incidental signs and paper/temporary window signs shall not exceed twenty five percent (25%) of the total clear glass area along the portion of the storefront on which the signs are located. Sign permits shall not be required for incidental window signs that do not exceed one square foot in gross sign area or temporary window signs that do not exceed six (6) square feet in gross sign area.
Allowable Gross Sign Area By Zoning District
Zoning Districts | Allowable Sign Area |
HE, MED, C-1 | 1 square foot per linear foot of sign frontage |
C-4, MR | 3 square feet per linear foot of sign frontage |
M-1, M-2, M-3, M-4, C-2, C-5 | 4 square feet per linear foot of sign frontage |
3. Special Purpose Signs: Signs authorized in this subsection B3 are not to be included in calculating the allowable gross sign area for on premises permanent signs. Sign permits are required for all special purpose signs.
a. Parking Direction Signs: One freestanding parking direction sign per direction, which may be internally illuminated, shall be permitted for each driveway, provided the sign does not exceed three (3) square feet in gross sign area per face, the sign height does not exceed three feet (3'), and no portion of the sign shall extend into the public right of way. If the sign is located at a private driveway, the sign may contain the address of the business or institution on the premises.
b. Parking Regulation Signs: One nonilluminated parking regulation sign (such as "no parking", "parking reserved for" and similar signs), not exceeding five (5) square feet in gross sign area and not exceeding ten feet (10') in sign height, shall be permitted for each commercial or public parking lot. Parking lots with more than twenty (20) parking spaces shall be permitted one such sign for each twenty (20) parking spaces. In addition, a handicapped, van accessible or similar sign shall be allowed for each handicapped parking space. The size and height of such sign shall be no larger or higher than required to be in compliance with the Illinois accessibility code.
c. Covered Walkway Signs: A sign not exceeding two (2) square feet in gross sign area, may be hung from the ceiling of a covered walkway that is attached to the front of a commercial establishment. Such a sign shall not exceed eighteen inches (18") in drop from the bottom of the said sign to the ceiling surface of the covered walkway, nor shall the bottom of said sign be less than seven feet (7') above the sidewalk surface it is hanging over. Only one covered walkway sign per business shall be allowed. Such a sign shall be hung perpendicular to the retail storefront so as to be beneficial to pedestrian traffic.
d. Menu Boards: Menu boards at drive-in restaurants or drive-through windows at restaurants may be allowed provided the written message on such menu board is not legible off the premises.
e. Sandwich Signs: Sandwich signs may be displayed on commercial properties during business hours provided that they do not interfere with pedestrian traffic. No sign face on a sandwich sign shall exceed fifteen (15) square feet in size. Only one sandwich sign per business shall be allowed.
f. Light Pole Artwork Banners: Temporary or permanent light pole artwork banners may be permitted on light poles and other similar utility poles in surface parking lots and in or adjacent to street rights of way. The bottom of such banner shall not be lower than seven feet (7') from the base of the light pole. The gross sign area of each light pole artwork banner shall not exceed eighteen (18) square feet with a maximum of two (2) banners per light pole. No part of this banner shall project more than three feet (3') beyond the vertical centerline of the light pole. These banners shall be attached to the light pole in such a manner so as to minimize any banner movement. Any torn, frayed, or faded light pole artwork banner must be repaired, replaced, or removed entirely within ten (10) days of mailing of written notification from the city.
4. Temporary Signs: Temporary signs allowed in nonresidential zoning districts include on site construction signs, temporary advertising signs, real estate signs, election signs, and special event signs.
a. On Site Construction Sign: Only one such sign per entire development denoting the owner, architect, engineer, consultant, developer, lender and/or contractor, not to exceed ten feet (10') in height from top of sign to top of grade or two feet (2') in height from bottom of sign to top of grade, shall be permitted. Such a sign shall be erected out of the public right of way and shall be removed ten (10) days after the receipt of an occupancy permit for the building or development. The size of such sign shall be based on the formula in subsection B4g of this section.
b. Temporary Advertising Signs: The zoning administrator or the zoning administrator's designee may issue a permit for one temporary sign advertising a special promotion or grand opening for a period not exceeding thirty (30) consecutive days. The advertisement contained on the temporary sign shall pertain only to the business, industry, or pursuit conducted on or within the premises on which such sign is erected. The temporary advertising sign may be a sign or banner affixed on poles, wires, ropes, or may be streamers, wind operated device, an A-frame sign or a similar device. The size of such sign shall be based on the formula in subsection B4g of this section. Temporary signs as authorized herein may be displayed on a premises for a maximum of ninety (90) days per calendar year provided that no individual temporary advertising sign is displayed for a period exceeding thirty (30) consecutive days, there is a minimum of thirty (30) days between the display of temporary advertising signs on a premises, and no premises shall be issued more than six (6) permits for temporary advertising signs during any calendar year.
c. Real Estate Signs: In lieu of the real estate signs allowed by subsection A3 of this section, a real estate sign in a nonresidential zoning district may exceed six (6) square feet per sign face based on the formula in subsection B4g of this section provided that the sign is limited to advertising the premises on which it is located. Real estate signs shall be removed from the premises ten (10) days after the premises is sold, leased or rented. No permit shall be required for such signs.
d. Election Signs: In lieu of the election sign size limitation allowed by subsection A6 of this section, temporary election signs in nonresidential zoning districts may exceed six (6) square feet per sign face based on the formula in subsection B4g of this section. All other requirements of subsection A6 of this section apply to election signs in nonresidential districts. No permit shall be required for election signs.
e. Special Event Signs: Signs or banners promoting or announcing a special event sponsored by a governmental or nonprofit agency may be approved by the zoning administrator or the zoning administrator's designee. Such signs shall not be erected more than forty five (45) days prior to the event and shall be removed within ten (10) days following the event. The size of such sign shall be based on the formula in subsection B4g of this section. A permit shall be required for such signs.
f. Subdivision Direction Signs: Subdivision direction signs, as defined in section
11-2-2 of this title, are permitted in the CR, HE, MED, C-1, C-2, C-4, C-5, MR, M-1, M-2, and M-3 districts based on the criteria in this subsection. A permit shall be required for such signs. The size of such sign shall be based on the formula in subsection B4g of this section. These are considered off premises signs and only one subdivision direction sign shall be allowed per lot or parcel of land. Such signs shall be removed within ten (10) days after the subdivision is completed. Such signs shall be permitted for one year and, at the end of the year, the permit may be renewed for six (6) month increments of time.
g. Size Limitations: All temporary signs in nonresidential zoning districts shall be limited to the size limitations enumerated in this subsection. The maximum size of temporary signs shall be based on the sign frontage of the lot or building space (if the business is located within a shopping center). In the case of corner lots, only one sign frontage shall be used in calculating the allowable size of the sign.
h. Temporary Window Signs: A temporary window sign not exceeding six (6) square feet in size may be placed in the window of a commercial establishment without a permit provided that the total square footage of all signs placed on or in the windows of the establishment do not exceed twenty five percent (25%) of the total window area. No permit shall be required for such temporary window signs.
1. Billboards Limited: Billboards must meet the following requirements:
a. It must be located within six hundred sixty feet (660') of the nearest edge of the right of way of a primary highway.
b. A billboard may only be placed on lands zoned C-2, C-5, M-1 and M-2.
c. The billboard must comply with all provisions of subsections C2, C3, C4 and C5 of this section.
2. Size, Height And Mounting Of Billboards: The size, height and mounting of billboards shall be regulated by the following:
a. The gross sign area for any one billboard shall be two hundred (200) square feet with a maximum vertical dimension of fifteen feet (15') and a maximum horizontal dimension of twenty feet (20'), inclusive of border and trim but excluding the base or apron, supports, and other structural members.
b. The maximum height of a billboard shall not exceed thirty five feet (35') above the natural grade where the sign is installed.
c. No sign shall be located on the roof of a building or on a nonsign structure.
d. Billboards may not be stacked such that a billboard sign face is placed immediately above or below another billboard sign face.
e. No billboard shall have blinking, flashing or fluttering lights, or other illuminating device of variable light intensity, brightness or color.
f. No billboard shall be allowed more than two (2) sign faces. Where a billboard has two (2) sign faces, the area of all faces of the sign shall be included in determining the gross sign area unless the two (2) sign faces join back to back, are parallel to each other and not more than fourteen inches (14") apart, or form a V-angle of forty five degrees (45°) or less.
3. Separation Requirements: No billboard or any part of the billboard structure shall be erected:
a. Within two hundred feet (200') of any residentially zoned property.
b. Within fifty feet (50') of any existing building, unless the building is owned, maintained and actually utilized in the operation of an outdoor advertising business license (class C 3064) issued by the city of Alton. When the building is no longer owned, maintained and actually utilized in the operation of an outdoor advertising business license (class C 3064) issued by the city of Alton the signage, and its structure shall be removed.
c. Within two hundred feet (200') of any park, playground, school, library or place of worship.
d. Within fifty feet (50') of an overhead power line.
e. Within three hundred feet (300') of another billboard.
4. Permits Required: A permit from the city is required to erect a billboard.
5. Inspection Reports: Whenever a billboard is erected or maintained within the city, the owner of such billboard shall cause an inspection of it at least every five (5) years and a photocopy of the inspection report shall be submitted to the zoning administrator.
D. Animated Signs: Animated signs and similar moving or message boards may be allowed in commercial (C) districts. Review and approval of the signs shall be based on the length of time that the sign copy is displayed and the ability of the sign to display the changeable copy without adversely disrupting traffic or causing safety problems. (Ord. 6734, 6-11-2003; amd. Ord. 6898, 8-24-2005; Ord. 7727, 11-13-2019; Ord. 7379, 11-26-2013; Ord. 7902, 9-27-2023)