For all properties located on Bay Avenue between Pearl Street and 12th Street, every building or structure hereafter constructed, moved, or structurally altered, or any existing structure with substantial improvement of 50% or more, shall be required to have the front facade of the building with a recognizable main entry oriented toward Bay Avenue, as set forth in the setback requirements of each zoning district, and shall be located as to provide safe and convenient access for utility connections, servicing, fire protection, and required off-street parking, unless allowed otherwise by the Borough or relief has been granted under the provisions of N.J.S.A. 40:55D-36. Any buildings or structures hereafter constructed, moved or structurally altered shall be consistent with the architectural recommendations set forth in the Master Plan. To the extent possible, driveway or garage access from Bay Avenue shall be prohibited.