For purposes of this chapter, the following words, terms and phrases shall have the meanings ascribed to them in this section:
ABANDONED SIGN: A sign which no longer directs attention to or advertises any person, business, lessor, owner, product, idea, place, activity, institution or service which is conducted or available on the premises.
ADVERTISING MESSAGE: That copy on a sign describing products or services being offered or available to the public.
AREA OF SIGN: The gross surface area within a single continuous perimeter composed of a single rectangle enclosing the extreme limits of characters, lettering, illustrations, ornamentations, or other figures, together with any material, or color forming an integral part of the display or to differentiate the sign from the background to which it is placed. Structural supports bearing no sign copy shall not be included in gross surface area; however, if any portion of the required support becomes enclosed for decorative or architectural purposes, that portion will be included in the total gross surface area of the sign. For computing the area of any sign which consists of individual letters or separate graphic elements, the area shall be deemed to be the area of the smallest rectangular figure which can encompass all of the letters or elements.
BANNER: A sign made of paper, plastic, or fabric of any kind which is intended to be hung either with or without a frame, or with or without applied characters, letters, illustrations, or ornamentations, excluding national, State or governmental subdivision flags.
BEACON: A stationary or revolving light (also known as "searchlight") which flashes or projects illumination, single color or multicolored, in any manner which is intended to attract or divert attention. The term is not intended, however, to include any kind of lighting device which is required or necessary under the safety regulations described by the Federal Aviation Agency or similar agencies.
BILLBOARD: A nonpoint of sale sign which advertises a business service, organization, event, person, place, or thing, unless such sign is more specifically defined herein.
BOX SIGN: A type of wall sign in which copy and/or graphics are either painted, routed, or embossed on an acrylic or other translucent surface, and then affixed to a metal or fiberglass frame which is fabricated around lighting elements and other electrical components required for internal illumination of the copy. The entire "box sign", comprised of copy, frame and electrical components, is mounted directly to a building or structure.
BUILDING COMMISSIONER: The Building Commissioner, or any deputy thereof; or the duly appointed building and zoning official, or any deputy thereof, of the Village of Bloomingdale.
BUILDING FACE OR WALL: All window and wall area of a building in one plane or elevation.
BUILDING FRONTAGE: The linear length of a building facing the right-of-way.
BUSINESS FRONTAGE: The frontage of a business establishment on a lot facing a public right-of-way or privately owned circulation road which functions mainly as a collector and distributor of customer traffic, or a customer parking lot which serves a commercial establishment.
CHANGEABLE COPY SIGN: A sign or portion thereof with characters, letters, or numerals that can be changed or rearranged manually, without altering the face or the surface of the sign.
DECORATIVE LIGHTING: Any type of lighting element applied to the interior or exterior of a window or door, or around the perimeter of a window or door, which is intended to be viewed from the exterior of the building or structure.
DIRECTIONAL/INSTRUCTIONAL SIGN: A sign of noncommercial nature which directs the reader to public parks, buildings, historical structures or areas, schools and other public institutions, or provides information concerning traffic circulation or parking.
DISTRICTS: References to residential, business and manufacturing districts shall be synonymous with those contained in this title.
FACADE AREA: Total area of a building including the building face and roof as measured on a vertical plane established at the exterior wall of the building facing the right-of-way.
FRONTAGE: The length of the property line of any one parcel parallel to and along each right-of-way it borders.
GRAND OPENINGS: Shall be limited to change in ownership, use or tenant, or remodeling which requires closing of a business to the general public.
HEIGHT OF SIGN: The vertical distance measured from the adjacent street grade or upper surface or the nearest street curb other than an elevated roadway, which vertical distance shall permit the greatest height to the highest point of said sign.
LETTERS AND DECORATIONS: That part of a sign pertaining to the letters, illustrations, symbols, figures, insignia and other devices employed to express and illustrate the message of the sign.
LOCATION: A lot, premises, building, wall or any place whatsoever upon which a sign is erected, constructed or maintained.
LOT: An area of land of sufficient size to meet zoning requirements for a permitted or special use. Such lot shall have frontage on an improved public street or on an approved private street and may consist of:
A. A single lot of record; or
B. A portion of a lot of record; or
C. A combination of complete lots of record; of complete lots of record and portions of lots of record; or of portions of lots of record.
LOT, CORNER: A lot whose frontage is adjacent to two (2) or more streets.
NONCONFORMING SIGN (LEGAL): A. A sign which was lawfully erected and maintained prior to the effective date hereof, and any amendments hereto, and which fails to conform to all applicable regulations and restrictions contained in this chapter; or
B. A nonconforming sign for which a permit has been issued.
OCCUPANT: Any person who:
A. Owns, rents or leases; and
B. Occupies a property or building for the purpose of:
2. Carrying on a business, trade or profession thereon or therein.
OWNER: Any person, group of persons, partnership, corporation or other legal entity holding legal or equitable title to real estate located within the village of Bloomingdale including, but not limited to, contract purchasers and all of the beneficiaries under a land trust.
PENNANT: Any lightweight plastic, fabric, or other materials, whether or not containing a message of any kind, suspended from a rope, wire, or string, usually in a series, designed to move in the wind.
PUBLIC AREA: A. The right of way of any area owned by the state of Illinois, any county, or the village of Bloomingdale, and which is used for a highway, street, road or sidewalk; or
B. The right of way of any area dedicated for highway, street or road purposes; or
C. Any automobile parking area owned by or subject to a lease agreement with the village of Bloomingdale.
REVERSE COPY LETTERS: Illuminated translucent letters against a nonilluminated opaque background.
ROOFLINE: The top edge of the roof or the top of the parapet of the building; whatever forms the top line of the building silhouette.
SETBACK: A. The setback of a sign shall be defined as the shortest horizontal distance between a property line and the closest edge of a sign, including the structure and base.
B. Where a property line extends into a street right of way, the setback of a sign shall be the shortest horizontal distance between the closest edge of a sign, including the structure and base, and the back of the curb of the adjacent street.
C. Where a sign is located along an access drive, the setback of a sign shall be the shortest horizontal distance between the closest edge of a sign, including the structure and base, and the back of the curb of the adjacent access drive.
SIGN: A. Any name, identification, description, advertisement, display or illustration which is affixed to or painted or represented directly upon a building, structure or other outdoor surface or piece of land; and which directs attention to an object, idea, product, philosophy, place, activity, person, institution, service organization or business; and which is located, on a permanent or temporary basis, on the premises at or on which the object, idea, product, philosophy, place, activity, person, institution, service organization or business is located, offered or sold.
B. The term "sign" shall not refer to any display or official court or public notices, nor shall it include the emblem or insignia of a nation, political unit, school or religious group. The term "sign" shall not include any name, identification, description, advertisement, display or illustration located completely within an enclosed building or structure unless the content thereof shall be exposed to view from the outside of the building.
C. For the purpose of this chapter, a building, or portion of a building, or any item or material (opaque, transparent, colored or illuminated) physically attached to the exterior or interior of a building which departs from standard architectural treatment in an attempt to attract attention to the premises by reason of color scheme and/or illumination, or part of a building or facade not required structurally or for maintenance, and which is intended to direct attention to products, goods, services, events or entertainment, shall be considered a "sign" and be subject to all pertinent regulations, including sign area, as defined by this chapter.
D. The term "sign" shall include, but not be limited to, the following categories, types and styles of signs:
a. Business Identification Sign: A sign containing information limited to the name of the business as it appears on the records of the Illinois department of revenue, or the common name of the business as it identifies itself to the general public. Website addresses and telephone numbers will not be permitted, with the exception that they may be allowed in the old town preservation district. Where allowed by sign guidelines that are specific to unified shopping centers or planned developments, a logo or trademark may substitute for one of the words, and it shall be approximate in size to one of the letter characters in the sign.
b. Community Identification Sign: A sign incorporating information referring exclusively to service clubs, churches, not for profit groups, community slogans, directional information to public facilities or historic markers, and/or government statistics.
c. Building Identification Sign: A sign indicating the name or trademark of a building or its occupants, the name of the building's management entity, and the telephone number of the establishment or the business directory listing of the building on which the sign is located. Street numbers, by themselves, do not constitute an identification sign.
d. Nameplate: A nonilluminated sign identifying only the name and occupation of the occupant, or the name of the premises, on which the sign is located.
e. Public Service Information Sign: A sign intended primarily to promote items of general interest to the community including, but not limited to, items such as time, temperature, date, atmospheric conditions, news and/or traffic control.
f. Residential Real Estate Sign: A freestanding sign used to advertise the availability of the property upon which it is placed as being for sale, lease or rent.
g. Commercial Real Estate Sign: A freestanding sign of a commercial nature which advertises the sale, lease or rental of the premises, parcel, structure, or establishment, or a portion thereof, on which such sign is located.
h. Awning Or Canopy Sign: A sign that is mounted or painted on or attached to an awning or canopy that is otherwise permitted by this code. No such sign shall project above, below, or beyond the physical dimensions of such awning or canopy. An "awning valance" or "canopy valance" shall be defined as the material projecting below the lowest edge of the awning or canopy to which it is attached. Awning and canopy signs are permitted in all business districts and the old town district, except as provided in this section. All awning and canopy signage (including valance signage) are subject to the following:
(1) All awnings, canopies and valances must be opaque;
(2) No signage is permitted on the side of any awning;
(3) Signage on awnings and canopies shall be limited to logos and/or graphics;
(4) Signage and awning or canopy valances shall be limited to text only. Such text shall be limited to the business name as defined in this section, goods, products or services provided by the business.
(5) All awnings, with the exception of any proposed signage, must be solid in color and consist of the standard color palette including black, maroon, forest green or navy. Awnings in old town may, upon the review and approval of the building commissioner, be permitted to install an alternate color or pattern, provided it conforms to the concept, purpose and intent of the district.
(6) No websites or phone numbers shall be permitted on any portion of an awning or canopy.
(7) Total for all awning, canopy and valance signage, shall count toward and may not exceed the total wall sign area otherwise permitted in this section.
2. Illumination And Movement:
a. Animated Sign: A sign which includes or incorporates action or movement.
b. Changeable Copy Sign: A sign or portion thereof with characters, letters, or numerals that can be changed or rearranged manually, without altering the face or the surface of the sign.
c. Changing Sign (Automatic): A sign such as electronically controlled public service time, temperature and date sign message center or readerboard, where different copy changes are shown on the same lamp bank.
d. Electrical Sign: A sign containing electrical wiring which is attached or intended to be attached to an electrical energy source.
e. Illuminated Sign: A sign in which the source of illumination is a fundamental or integral part of the sign.
f. Indirectly Illuminated Sign: A sign which reflects light from a source intentionally directed thereon.
g. Nonilluminated Sign: A sign which has no direct or indirect source of light.
3. Materials And Placement:
a. Awning: A shelter supported entirely from the exterior wall of a building and composed of nonrigid materials except for the supporting framework. When an awning contains, embodies or displays any verbiage, trademark, logo or similar representation, these elements shall constitute a "sign".
b. Banner Sign: A temporary sign composed of lightweight material, secured or mounted so as to allow movement of the sign such as is caused by movement of the atmosphere. A banner sign shall include any banner with or without lettering, figures or symbols and constructed of cloth, canvas, light fabric, cardboard, wallboard, or other light material, with or without frames.
c. Building Sign: A sign attached to or supported by the exterior of any part of a building, except its roof, but which does not project over a street, alley or public way.
d. Canopy: A structure, other than an awning, made of cloth, metal or other materials with frames affixed to a building and carried by a frame which is supported by the ground. When a canopy contains, embodies or displays any verbiage, trademark, logo or similar representation, those elements constitute a sign.
e. Freestanding Sign: A sign which is not attached to any building or structure, but is secured to the ground.
f. Portable Sign: Any sign on a trailer with or without wheels, but capable of being moved and not permanently attached to the ground or building.
g. Roof Sign: A sign erected and maintained upon or over the roof of any building, with the principal support on the roof structure. A sign which is attached to a mansard roof and protrudes wholly or partially above the roofline of the building or structure to which the mansard roof is attached shall be considered a roof sign.
h. Wall Sign: A sign which is placed against a building or other structure and which is attached to the exterior front, rear or side wall of a building. The term "wall sign" shall include a sign attached to a mansard roof and not protruding, wholly or partially, above the lowest point of the roof of the building or structure to which the mansard roof is attached.
i. Window Sign: A sign that is posted on the interior or exterior of a window of a building or structure which is intended to be read from the exterior of the building or structure.
SIGN STRUCTURE: Any structure which supports, has supported, or is capable of supporting a sign.
SITE PLAN: The development plan for one or more lots on which is shown, and dimensioned to scale, the existing and proposed condition of the lot.
STRUCTURAL ELEMENTS: The supports, uprights, bracing and framework of a sign.
STRUCTURAL TRIM: The molding, battens, cappings, nailing strips, latticing and platforms which are attached to a sign structure.
UNLAWFUL SIGN: A sign which contravenes the terms of this chapter or which the Building Commissioner has declared to be unlawful because it poses a danger to public safety by reason of dilapidation or abandonment; a nonconforming sign for which any permit required under any previous ordinance was not obtained.
VILLAGE: That area contained within the corporate limits of the Village of Bloomingdale. (Ord. 92-38, 6-22-1992; amd. Ord. 2008-14, 3-24-2008; 2012 Code; Ord. 2012-27, 6-11-2012; Ord. 2017-08, 3-13-2017; Ord. 2017-42, 11-13-2017)