Special definitions. For the purpose of this section, the following definitions shall apply:
ANIMATED SIGNAny sign that uses movement of light or change in the lighting to depict action or create a special effect or scene, within the sign face.
AUXILIARY SIGNA sign which provides specific information such as direction, price, sales information, hours of operation, or warning and does not include information regarding product lines or services. Examples of such signs include the following:
(1) Signs identifying the building contractor or future tenant of a building under construction;
(2) Real estate sale or lease signs and real estate directional signs;
(3) Signs used by gasoline retailers to display prices of gasoline as required by law;
(4) Signs which direct but do not obstruct the flow of traffic in or out of drives, parking areas and buildings; and
(5) Signs which advertise an approved subdivision, its buildings, or individual parcels for sale.
BANNERAny sign printed or displayed upon cloth or other flexible material, with or without frames.
BUILDING-MOUNTED SIGNA sign entirely supported by a building in the following manner: a wall sign, which is applied or mounted flush to any exterior surface of a building; and signs affixed to a marquee, awning, or canopy of a building. A building-mounted sign shall not project beyond the overall silhouette of the building.
DIRECTIONAL SIGNAny sign limited to directional messages such as "enter" or "exit." Logos and business names are permitted as needed to complete the directional message.
FREESTANDING SIGNA sign attached to an independent supporting structure, which is not an integral part of a building.
ILLUMINATED SIGNAny nonmoving, nonflashing sign which has characters, letters, figures, designs or outlines illuminated by an artificial light source.
INFORMATIONAL SIGNAny sign of identification or of informational nature bearing no advertising.
OFF-PREMISES SIGNAny sign that is not physically located on the premises to which the sign refers.
ON-PREMISES SIGNAny sign that is physically located on the premises to which the sign refers.
PENNANTAny lightweight plastic fabric, or other material, including balloons, whether or not containing a message of any kind, suspended from a rope, wire or string, usually in series, designed to move in the wind.
PORTABLE SIGNAny sign which is mounted or transported on a trailer or similar structure, with or without wheels, and not permanently attached to the ground or any structure.
READER BOARDA sign that is designed so that characters, letters, or illustrations can be changed or rearranged without altering the face or the surface of the sign. A reader board shall be a building-mounted, freestanding, or portable sign; and can include electronically changing text messages.
SIGNAny display to public view of letters, words, numerals, figures, statues, devices, emblems, logos, pictures, or any parts or combinations thereof designed to inform or advertise or promote merchandise, services, or activities except for the following, which shall not be included in the application of regulations herein:
(1) National, state, or locally recognized commemorative symbols, flags, plaques, or historical markers (Note: The use of the flag of the United States of America is regulated under federal law, specifically the Flag Code, Public Law 94-344, which limits the use of the flag and does not allow it to be used for advertising.);
(2) Signs or official notices required by law or signs of a duly constituted governmental body or agency;
(3) Merchandise and pictures or other devices describing products or services when incorporated in a window display; and
(4) Signs placed by a public utility for the health, safety, welfare, or convenience of the public.
SIGN FACEThe net geometric area enclosed by the display surface of the sign and which encompasses the outer extremities of all letters, characters and delineations of the sign. On any two-sided sign, only one sign face is counted in computing the sign's area.
SPOTLIGHTA strong beam of light that illuminates only a small area, used especially to center attention on an object.
STREET BANNERA sign intended to be stretched across and hung over a public roadway.
TEMPORARY SIGNA sign which is designed to attract attention or announce a public event, community activity, civic or religious event, political campaign, business promotional event or other such signs which are erected for a limited time period.