The intent and purpose of site plan approval is to ensure that any plot of land affected thereby shall be developed with proper regard for the public health, safety, welfare, comfort and convenience of the public in general and of the occupants and users of the subject land and buildings in particular and to preserve the property values and the charm, beauty and attractiveness of the residential and business areas of the Village, by providing procedures for architectural review of all structures where site plan approval is required. The Board of Trustees hereby finds that structures of poor quality of exterior design or excessive similarity or excessive dissimilarity in relation to their sites or surroundings, or mar the appearance of their areas, decrease the attractiveness of the Village or area, impair the use, enjoyment, stability and desirability and reduce the values of properties are detrimental to the characters of neighborhoods, prevent the most appropriate utilization of land and, therefore, adversely affect the functioning, economic stability, prosperity, health, safety and general welfare of the entire community and are aesthetically inappropriate and visually offensive. The Board of Trustees finds that in order to promote and secure the health, safety, comfort and general welfare of the community and in order to preserve the property values and the character and attractiveness of the residential and business areas it is necessary to prevent said designs which are aesthetically inappropriate and which do not relate or are not similar to the design and aesthetics of surrounding sites and structures as such buildings or structures are offensive to the visual sensibilities.