Any lawful nonconforming use of a portion of a building may be extended throughout the building and any lawful nonconforming building or any building of which a lawful nonconforming use is made may be extended upon the lot occupied by such building and held in single and separate ownership on the effective date of this chapter, provided that the area of such building shall not be increased by more than a total of 25% of the gross square footage of floor area of such building existing on the date it first became lawful nonconforming building or a building of which a lawful nonconforming use is made, or 25% of the gross square footage of the lot coverage area of the original nonconforming use, and provided further that any structure alteration, extension or addition shall conform with all the height, area, width, yard and coverage requirements for the district in which it is located and with all other applicable provisions of this chapter.