The following definitions shall apply to this chapter:
"A-frames"means a portable sign constructed in the shape of the letter A, typically hinged at the top and folding open for mounting on the ground, typically on a sidewalk. Similar devices, including those in the shape of the letters H, T, U or V, are also within this definition. Such signs are also commonly known as "sidewalk sandwich board" signs.
"Allowable sign area"means the maximum message display area of signs which may be displayed by any legally operating establishment.
"Alteration of a sign"means any change in the noncommunicative, physical aspects of a sign, such as size or shape, or a change in position, location, construction or supporting structure of a sign.
"Animated sign"means a sign with messages that visually change more frequently than once every twenty-four hours, regardless of the method by which the visual change is effected. This definition does not include traditional barber poles, hand-held signs, personally attended signs, commercial mascots, scoreboards, or signs which merely display time, temperature, road conditions, weather information, news or stock market information. Animated signs include electronic message signs, sometimes called electronic reader boards.
"Attachments"means structural devices needed for keeping a sign fixed to the ground, wall or roof.
"Banner sign"means a piece of cloth, plastic or similar material, bearing a message, emblem, logo or slogan, extended across a wall, building or space for presenting or advertising a product, activity, service, idea or event.
"Beacon"means any stationary or moving light source or light with one or more beams that rotate or move and are directed into the atmosphere.
"Billboard"means a sign for which the message display area exceeds thirty-two square feet and is mounted on a permanent structure, that also meets any one or more of these criteria: (1) a permanent structure sign which is used for the display of off-site commercial messages; (2) a permanent structure sign which constitutes a principal, separate or secondary use, as opposed to an accessory use, of the parcel on which it is located; (3) a permanent structure outdoor sign used as advertising for hire, e.g., on which display space is made available to parties, other than the owner or operator of the sign or occupant of the parcel (not including those who rent space from the sign owner, when the message on the sign qualifies as "on-site" as defined herein), for a rent or other consideration.
"Building face"means the outdoor surface of a building not including cornices, bay windows, or other ornamental trim, of any main exterior wall of the building. The director shall determine which walls of any building constitute main exterior walls.
"Building frontage"means the straight line distance between the two extreme points of a building which faces upon a public street, projected along the street property line; or of a building which faces upon an access driveway if the building front or face is perpendicular to a public street and not projected along the street property line.
"Bulletin board"means the repository device for posting notices which call the attention of the public to community events, public hearings or similar meetings.
"Business establishment"means the operation of any private, nonprofit or public enterprise for which a city business license is required.
"Changeable copy sign"means a sign where letters, graphics, logo, or messages are affixed in such a manner that they may be easily changed, and which generally are changed periodically.
"Commercial mascot"means a person or animal attired or decorated with commercial insignia, images or symbols, and/or holding signs displaying commercial messages. This definition includes twirlers and sign clowns displaying commercial imagery, but does not include hand-held signs displaying noncommercial messages.
"Commercial message"means that the message on a sign pertains primarily to the economic interests of the sign sponsor or the sign audience, or both, or a message that promotes a commercial or economic transaction. This definition is to be interpreted in light of relevant court decisions.
"Construction sign"means a sign displayed on the site where construction is occurring, during the time of construction.
"Copy"means the specific words, letters, graphics, logo or images used for presenting a visual message to the viewing public.
"Display face"means that portion of a sign which actually displays the communicative image.
"Eave line"means the horizontal line formed by the extreme end of a roof extended beyond the building to project like an appendage, overhang or cornice, giving the lowest point of a roof level.
"Establishment"means any legal use of land, other than long-term residential, which involves the use of structures subject to the building code and the presence of people on the premises more than twenty-four hours per week. By way of example and not limitation, this definition includes businesses, factories, farms, schools, hospitals, hotels and motels, offices and libraries but does not include single-family homes, mobilehomes, residential apartments, residential care facilities, or residential condominiums.
"Exempt sign"means a sign which may be legally displayed, erected or maintained, but is not subject to a sign permit, including, but not limited to, those described in Section
17.76.090.
"Feather banner or feather sign"means a sign made of cloth, plastic or similar material affixed to a pole which is located outdoors and contains language for advertisement, greeting or similar messaging purposes.
"Flag"means any fabric, banner, or bunting containing colors, patterns, or design that displays the symbol(s) of a nation, state, local government, company, organization, belief system, idea, or other meaning.
"Flag pole"is a pole upon which one or more flags are mounted.
"Freestanding sign"means a permanent sign that is self-supporting in a fixed location and not attached to a building. It includes a sign connected or attached to a sign structure, fence, or wall that is not an integral part of a building. Freestanding signs are of two main types: monument and pole. However, flag poles are not within this definition.
"Garage sale"means the occasional nonbusiness public sale of used, secondhand or home-made household goods, conducted from a residential property. This definition includes estate, yard and moving sales events.
"General advertising"means the business of advertising or promoting other businesses or causes using methods of advertising, in contrast to self-promotion or on-site advertising; also known as advertising for hire; in the context of this chapter, it means the business of the "outdoor advertising" or billboard industry.
"Hand-held sign"means a sign which is physically held by hand, or attached to the body of a person or animal.
"Height of a sign"means the vertical distance measured at the grade level closest to the sign to the highest point of the sign structure, frame or uppermost portion of any copy, whichever is higher.
"Human sign"means a sign that is held or worn by a person. Such signs are also known as "hand-held" signs. A "commercial mascot," as defined in this section, shall be considered a human sign.
"Informational sign"means a sign displayed on, at or near an establishment which provides functional information to the public, such as hours of operation, credit cards accepted, restroom and telephone facilities, entrances and exits, etc.
"Letter height"means the vertical distance from the lowest point to the highest point of any letter or other piece of copy used in a sign.
"Logo"means a symbol, character or emblem representing an identifiable trade mark, corporate entity or marketable product.
"Master sign plan"means a plan establishing parameters for the size, location, and design of all signs on a property being constructed or managed as a single development.
"Monument sign"means a freestanding sign constructed upon a solid-appearing base or pedestal. This definition applies to pole signs when the poles have been covered by cladding, and thus are not visible.
"Moving image sign"means a sign that displays an image that moves or appears to move more frequently than once per minute, whether such motion or apparent motion is produced by electronic, mechanical or other means. Signs that glitter, sparkle or reflect light are within this definition. This definition does not include signs on which the only change is a periodic price change for the product or products customarily sold on premises and on which the location, size and color of the numbers remains constant are not considered changeable copy signs.
"Name plate"means a sign that identifies the occupant and/or address.
"Noncommercial message"means a message which consists of commentary or advocacy on topics of public debate and concern. This definition shall be construed and interpreted in light of relevant court decisions. Noncommercial messages do not have a location factor, such as on-site or off-site. By way of example and not limitation, "noncommercial messages" typically are expressions of opinions on matters of religion, politics, public policy, arts, etc.
"Nonconforming sign"means a sign which was legally installed under laws or ordinances in effect at the time of its installation, but which has become nonconforming because of subsequently enacted ordinances or regulations.
"Off-site sign" or "off-premises sign"means a sign that identifies, advertises or attracts attention to a business, product, service, event or activity sold, existing or offered at a different location (subject to the qualifications stated in the definition of "on-site sign"). The off-site/on-site distinction applies only to commercial messages.
"On-site sign" or "on-premises sign"means any sign, or portion thereof, that identifies, advertises, or attracts attention to a business, product, service, event or activity sold, existing or offered upon the same property or land use as the sign. The off-site/on-site distinction applies only to commercial messages. In the case of multiple tenant commercial or industrial developments, a sign is considered "on-site" whenever it is located anywhere within the development. In the case of a duly approved sign program or specific plan, a sign placed at any location within the area controlled by the program, guidelines or plan is "on-site."
"Painted sign"means any sign without a structure, frame, pole, or support that is exhibited or displayed on the exterior surface of a building, wall, window, door or other surface.
"Pole sign"means a ground sign supported by one or more poles.
"Portable sign"means any sign capable of being carried or readily moved from one location to another, including, but not limited to, an A-frame sign, "sandwich sign," a sign on wheels, or a sign which leans against a stationary object, building, or structure. Portable sign does not include a temporary directional/information sign, political sign, or human sign.
"Primary building face"means that wall of a building which contains the principal entrance or entrances to the building. If there are principal entrances on more than one wall, the longest of the walls in which principal entrances are located shall be the primary building face. "Primary building face" shall include not only the wall itself but all doors, windows, or other openings therein and projections therefrom.
"Projecting sign"means a sign which projects or extends from and is attached to a wall or parapet of a building with the display surface of the sign in a place perpendicular to or approximately perpendicular to the wall.
"Public utility sign"means any sign giving information, directions or warning regarding public utilities like gas, water, sewer lines or electricity.
"Qualified street frontage"means the linear distance along any property line or lines fronting any public street or streets, or private streets serving as public thoroughfares, for purposes of calculating allowable sign area. Frontage on any public or private street serving as a public thoroughfare, excluding alleys, is within this definition. In the case of a corner lot, qualified street frontage includes all frontage along all streets which abut the lot or parcel. If a lot or parcel contains commercial or industrial establishments without any street frontage, the building frontage of each such establishment may be computed as the qualified street frontage in calculating the allowable sign area of each business establishment.
"Real estate sign"means any sign, temporary in nature, the copy of which concerns the proposed sale, rent, lease or exchange of real property. This definition does not include occupancy signs at establishments offering transient occupancy, such as hotels and motels.
"Roof sign"means any sign erected upon a roof, parapet or roof-mounted equipment structure and extending above a roof, parapet, or roof-mounted equipment structure of a building or structure.
"Roofline"means the top edge of a roof or building parapet, whichever is higher, excluding any cupolas, pylons, chimneys, or minor projections.
"Safety codes"is a collective term that refers to codes for building, electrical, mechanical, plumbing, demolition, fire, grading, etc.
"Sign"means any device, structure, fixture, paint, or placard displaying graphics, symbols, and/or written copy for the primary purpose of communicating with the public, when such image is visible from any public right-of-way. "Sign" shall include any moving part, lighting, sound equipment, framework, background material, structural support, or other part thereof. A display, device, or thing need not contain any lettering to be a sign. Notwithstanding the generality of the foregoing, the following are not within this definition:
1. Aerial signs or banners towed behind aircraft;
2. Architectural Features.Decorative or architectural features of buildings (not including lettering, trademarks or moving parts), which do not perform a communicative function (example: a color strip used as trim around a new building);
3. Barber poles displayed outside establishments providing hair cutting and styling services;
4. Fireworks, etc. The legal use of fireworks, candles and artificial lighting not otherwise regulated by this chapter;
5. Foundation stones and cornerstones;
6. Grave markers, grave stones, headstones, mausoleums, shrines, and other markers of the deceased;
8. Holiday and cultural observance decorations on private residential property and which do not include commercial advertising messages;
9. Interior Signs.Signs or other visual communicative devices that are located entirely within a building or other enclosed structure and are not visible from the exterior thereof, or located on the inside of a building and at least five feet from the window, provided the building or enclosed structure is otherwise legal;
10. Manufacturers' Marks.Marks on tangible products, which identify the maker, seller, provider or product, and which customarily remain attached to the product even after sale;
12. Merchandise on public display and presently available for purchase on-site;
13. News racks and newsstands;
14. Overhead Signs.Graphic images which are visible only from above, such as those visible only from airplanes or helicopters, when such images are not visible from the street surface or public right-of-way;
16. Personal Appearance.Items or devices of personal apparel, decoration or appearance, including tattoos, makeup, wigs, costumes, masks, etc. (but not including commercial mascots or hand-held signs);
17. Shopping carts, golf carts, horse drawn carriages, and similar devices; automobiles are not within this exclusion;
18. Symbols Embedded in Architecture.Symbols of noncommercial organizations or concepts including, but not limited to, religious or political symbols, when such are permanently integrated into the structure of a permanent building which is otherwise legal (examples: stained glass windows, religious statuary, church bells);
19. Vehicle and Vessel Insignia.Certain parts of street legal vehicles and properly licensed watercraft: license plates, license plate frames, registration insignia, noncommercial messages, messages relating to the business of which the vehicle or vessel is an instrument or tool (not including general advertising), messages relating to the proposed sale, lease or exchange of the vehicle or vessel, or real estate signs;
"Sign area"means the surface space within the perimeter or perimeters containing words, letters, figures or symbols, together with any frame or material forming an integral part of the display but excluding supporting structures, building face and incidental parts not drawing attention to the subject area.
"Sign permit"means a written authorization from the city to erect, maintain or display a sign; in context, it may also mean written authorization from another governmental agency, such as Caltrans.
"Special event sign"means a temporary or nonpermanent sign advertising or pertaining to any special event of general public interest.
"Streamer"means a ribbon, flag or banner used to attract the attention to a product or service.
"Stringer"means a line of ribbons, flags, banners, pennants, twirlers, or balloons, or any such attractive device used in advertising a product, service or business enterprise.
"Supporting structure"means any device such as a pole, column, post, masonry wall, angle iron or similar contrivance for keeping a sign firmly in place.
"Temporary sign"means a sign which meets any one or more of these criteria: (1) it is made of lightweight or flimsy materials; (2) it is easily installed by hand, or by the use of ordinary hand tools; (3) it does not meet the definition of "structure" in the zoning code; (4) the copy thereon pertains to a special event of a date certain; (5) it is designed or intended to be displayed for a short period of time, typically less than ninety days.
"Twirler"means any streamer, ribbon, whirler or similar device, meant to attract attention to a product or service.
"Valance"means a sign, banner, curtain, drapery or similar device hanging from a wall or window as a means of advertising a product or service.
"Vehicle sign"means a sign painted or placed on a vehicle for the purpose of advertising a product or service.
"V-shaped sign"means a projecting sign with two display faces at an angle not more than forty-five degrees to the wall, and with the two faces meeting at an angle of over ten degrees.
"Wall sign"means any sign attached to or painted on the wall of a building or structure in a plane parallel or approximately parallel to the plane of said wall or structure.
"Window sign"means any sign painted, attached, glued or otherwise affixed to the inside or outside of a window, or any glass surface of any building.
(Ord. 985-07 § 2; Ord. 1083-13 § 2; Ord. 1089-13 § 3; Ord. 1139-17 § 4)