If at any time the Mayor and Council shall determine that any sign in the Borough constitutes a menace to the health, safety, morals or general welfare of the community, it shall notify the record owner and the beneficial user of the premises on which said sign is located by serving a written notice upon him, together with a written notice of demand that the condition be remedied within 10 days from the receipt of said notice and demand. If the condition is not so remedied, the Mayor and Council shall undertake the necessary steps to rectify the same, charging all the costs incident to said efforts to either the record owner of the beneficial user of the premises, or both, provided that there shall be no duplication of the payment of said costs.