In all districts, maximum permitted sizes of each listed type shall be in accordance with the regulations set forth as follows:

Where separate entrances exist and specific certificate of occupancy is on record with the Building Department, a wall sign may be allowed for the wall area associated with the business. A total of 100 square feet of sign area is allowed for the entire wall, and no more than 5 percent of the individual store front wall can be used in determining the size of the allowable sign area. In any one building, there shall be no more than one wall sign per tenant, except that end tenants shall be permitted to have two wall signs, one on each of the front and side walls.

A freestanding, double-faced sign, not to exceed 36 square feet, is permitted in the HCC and HCC-2 Zones where necessary to identify a group of stores or other commercial establishments on the same lot.

Freestanding signs shall not be externally illuminated.

The bottom of any freestanding sign shall be a minimum of eight feet from the ground level and the top of said sign shall not exceed 18 feet from the ground level.

No freestanding sign panel shall exceed a height of eight feet, a length of 12 feet, nor a depth of 18 inches.

No part of a freestanding sign shall be closer than 15 feet to the curbline of an abutting street nor closer than 10 feet to the street right-of-way.

Street address numbers. All freestanding signs and monument signs referencing businesses shall contain the street address number of the property on each face which displays information. Street address numbers on business and all other freestanding signs (except entrance signs) shall have a height of eight inches on State highways and a height of four inches on other roads.

A freestanding sign may have a decorative sign base as long as it meets the following requirements:

One double-faced or single-faced entrance sign shall be permitted at each entrance driveway for the purpose of directing motorists safely into business establishments located in the NB, LB, HCC and HCC-2 Zones. Such entrance signs shall be uniform in size and content as follows:

No sign shall project from the building to which it is attached more than one foot at one end and no more than three feet at the other end. That side which projects more than one foot shall be covered with the same material as the remainder of the sign and shall be at a right angle to the façade or side of said building. The space between the sign face and the building wall shall be enclosed so that the sign face and sign sides are flush with the building wall.

No wall signs shall be permitted on any office buildings except as follows:

A gasoline service station shall be permitted to have only the following signs:

All business signs and all spotlights and floodlighting used in connection with the operation of any business shall be extinguished by 11:00 p.m. or upon the close of business serviced by said signs or lighting, whichever last occurs. Extinguishing of such lights shall be controlled by automatic means. Notwithstanding the foregoing, the Chief of Police, subject to the approval of the Building Engineer, may authorize lighting specifically designed for the protection of properties otherwise subject to this section, which lighting, when authorized, shall be exempt from the provisions hereof.

Winter season holiday lighting shall be permitted within a continuous period of no more than 60 days per year and shall be exempt form site plan approval. Such building, landscaping or site accent lighting which is installed or used at times outside of the permitted 60 day period shall be subject to site plan approval.

No sign shall be illuminated by lighting of intermittent or varying intensity. Klieg lights or similar high-intensity search lights shall be prohibited. Open neon signs shall be permitted within the interior of enclosed shopping malls.

A professional or announcement sign of a home professional office on a residence building shall be fixed on the main wall of such building or on a signpost not more than six feet in height above ground and set back not less than 20 feet from the curbline and shall not project more than 24 inches. Such sign may be internally lighted between the hours of 8:00 a.m. and 9:00 p.m., and as to a sign of a physician, surgeon or dentist, without any time restriction. Such lighting shall be arranged so as to prevent glare, and no sign shall be illuminated by lighting of intermittent or varying intensity.

A name or announcement sign affixed to the main wall and one double-faced freestanding sign for the use of a church, parish house, club, school or public or semipublic building shall be permitted in any district. The wall sign shall not exceed in height 10% of the vertical height of the wall of the building to which the sign is attached and shall not exceed 12 square feet in area. Such signs may be internally lighted between the hours of 8:00 a.m. and 9:00 p.m. Such lighting shall be arranged so as to prevent glare, and no sign shall be illuminated by lighting of intermittent or varying intensity.

A real estate "for sale or rent" sign shall apply only to the premises upon which it is placed, and no part of said sign shall be erected closer than 15 feet to the front property line of said premises. Said sign must be removed upon the sale of said premises.

No business sign shall be erected or maintained upon the roof of a building, including a mansard roof or parapet, nor shall any sign project above the roof of a building, except that a wall-mounted sign on the parapet wall of a one-story building is permitted above a roofline elevation, provided that the sign shall be placed in symmetry with the architectural lines and shape of the front wall. Where a sign is mounted on a parapet wall, the parapet wall shall not extend more than four feet above the abutting roof elevation.

The erection of any advertising sign (off-premises) or billboard or sign which moves or rotates is prohibited in all districts.

No sign, temporary or otherwise, on the inside of a window shall be greater than two feet in height nor cover more than 20% of the square footage of said window, but in no case shall such sign be greater than the total of 16 square feet of the total glass area of each wall. No window sign shall be permitted above the first floor of any building.

No sign permitted in this chapter shall consist of more than four colors, inclusive of black and white. In a building with more than two first-floor retail uses, all signage shall conform to a sign program authorized by the property owner for the entire building wherein the sign colors of all signs shall not exceed eight colors, inclusive of black and white.

No permanent cloth, paper, oilcloth or canvas signs, promotional flags, banners or pennants of any kind shall be permitted on the exterior of any structure. Temporary signs are only permitted in accordance with Chapter 367 of the Code of the Borough of Paramus.

No permit shall be issued to erect an exterior sign on property containing a nonconforming sign until such time as the nonconforming sign has been removed.

When the owner or lessee of a sign vacates the premises upon which the sign is located, the lettering on said sign must be removed. If the owner or lessee of said sign does not remove it, then the owner of the building or property shall be held responsible for the removal of the lettering within 30 days of vacancy.

A logo may be permitted on a sign only after specific approval of the Zoning Officer and the Construction Code Official.

No vehicle or mobile sign shall be used to circumvent these regulations.

No balloon, banner or similar attention-getting device shall be permitted on any building or on any site.

No internally illuminated panels on vending machines outside of buildings shall be permitted wherein the lettering or product image exceeds four inches in height.

Grand opening and/or grand reopening signs are limited to one two-foot-by-twelve-foot banner/sign, only for a maximum of 14 days from erection. Said sign can include the name of the business and the words "grand opening" or grand reopening." Any sign must be mounted on the front elevation wall. If a tenant occupies the corner space of a building with two elevations, or if the building is a freestanding building, then a maximum of two signs is permitted. Additionally, two bunting flags may be mounted for a maximum of 14 days from erection. Flags must be mounted on the front elevation wall. If a tenant occupies the corner space of a building with two elevations or if the building is a freestanding building, then four bunting flags are permitted, one on each end of said banner. Notwithstanding Subsection M above, balloons and a ribbon-cutting event shall be permitted for the first day of the grand opening only, after which all balloons and ribbon must be removed. A fee of $50 shall be paid for any grand opening and grand reopening banners/signs/balloons/ribbon.