The purpose of this chapter is to promote the public health, safety and general welfare of the citizens and the economic development of Santa Clara City, while at the same time preserving the historic appearance and character of the city, by:

   A.   Requiring signage that reduces potential hazards to motorists and pedestrians;

   B.   Promoting signs which appear traditional (as defined in this chapter) and by their good design are integrated with and harmonious to the buildings and sites which they occupy;

   C.   Promoting signs that preserve and improve the appearance of the city's historic district;

   D.   Encouraging pedestrian oriented signage that promotes a walkable historic district;

   E.   Requiring sign legibility through the elimination of excessive and confusing sign displays;

   F.   Regulating signs in order to create a unique environment to attract visitors;

   G.   Preventing confusion of business signs with traffic regulation signs;

   H.   Allowing each individual business to clearly identify itself and the goods and services which it offers in a clear and distinctive manner;

   I.   Requiring signage that will safeguard and enhance property values;

   J.   Protecting public and private investment in buildings and open space;

   K.   Supplementing and being part of the zoning regulations imposed by Santa Clara City; and

   L.   Ensuring that commercial signs are designed for the purpose of identifying a business and its products in an attractive and functional manner, while serving primarily as general advertising for the business;

   M.   The historic and planning commissions shall not be prevented from deciding on relevant matters unanticipated by this chapter. (Ord. 2015-13)

The planning commission shall have the authority and duty to interpret the provisions of this chapter at the request of the city staff or when a written appeal of the heritage commission and/or the city staff decision is filed with the planning commission. In interpreting and applying the provisions of this chapter, the sign requirements contained herein are declared to be the maximum allowable for the purpose set forth. The city staff and/or the planning commission may determine that a larger or smaller sign is more appropriate based on the size and scale of the structure(s), pedestrian traffic, safety issues, orientation, and neighborhood compatibility. Sign types not specifically allowed as set forth within this chapter shall be prohibited. (Ord. 2015-13)

For purposes of this chapter, the following abbreviations, terms, phrases, and words shall be defined as specified in this section:

   ALTERATIONS: As applied to a sign, means change or rearrangement in the structural parts or its design, whether by extending on a side, by increasing in area or height, or in moving from one location or position to another.

   AREA OF SIGN: The area of a sign is measured by the area that encompasses the extreme limits of the writing, representation, emblem, or other display, including materials or colors of the background used to differentiate the sign from the structure against which it is placed. Sign area does not include structural supporting framework, bracing or wall to which the sign is attached. See sign types for maximum area of supporting framework.

If individual letters are mounted directly on a wall or canopy, the sign area shall be the area which encloses the letters, message or logo.

   AWNING: A secondary covering attached to the exterior wall of a building used to keep the sun or rain off a storefront, window, or doorway. It is composed of a light structure covered with fabric, metal, glass or wood shutters.

   BANNER: A strip, typically of fabric or vinyl, on which letters or logos are painted or written, hung up or carried on a crossbar, staff, string or between two (2) poles.

   BILLBOARD: A permanent outdoor advertising sign that advertises goods, products, or services not sold on the premises on which said sign is located.

   BUILDING FACE OR WALL: The window, door and wall area of a building on one plane or elevation.

   CANOPY: A roofed structure constructed of fabric or other material that extends outward from a building, generally providing a protective shield for doors, windows, and other openings, supported by the building and supports extended to the ground directly under the canopy.

   COMMUNITY OR CIVIC EVENT: A public event not intended specifically for the promotion of a product, political candidate or party, or commercial goods and services.

   DISPLAY BOX: A freestanding or wall sign faced with glass or other similar material designed for the express purpose of displaying menus, current entertainment or other like items.

   ELECTRONIC DISPLAY TERMINAL: An electronic terminal, screen, or monitor used to receive or provide information, advertise a good or service or promote an event.

   FLIERS: A paper, sticker, poster, pamphlet, or other type of medium distributed by hand for identification, advertisement, or promotion of the interest of any person, entity, product, event, or service.

   GRADE: The ground surface elevation of a site or parcel of land.

Grade, Existing: The grade of a property prior to any proposed development or construction activity.

Grade, Final: The finished or resulting grade where earth meets the building or sign after completion of the proposed development activity. The final grade shall not form a hill under a monument or pole sign for the purpose of raising the height of the sign. For the purpose of regulating sign height the planning commission may at its discretion establish final grade elevations, relative to the curb fronting the signage, for any building or sign with a final grade located more than twenty four inches (24") above or below the curb.

Grade, Natural: The grade of land prior to any development activity or any other manmade disturbance or grading.

   HARMONY: Shall have the following meanings in this code:

   A.   In agreement;

   B.   Order or congruity of parts to their whole and one another;

   C.   Consistent, orderly, and pleasing arrangement of parts.

   HEIGHT OF SIGN: The vertical distance measured from final grade to the top of the sign.

   MASTER SIGN PLAN: A plan designed to show the relationship of signs for any building, cluster of buildings or any single building housing a number of users or in any arrangement of buildings or shops, which constitute a visual entity as a whole.

   NAMEPLATE: A sign that identifies the name, occupation, and/or professions of the occupants of a premises.

   PRIVATE PLAZA: Private property that generally serves as common area to adjoining commercial development and is free of structures, is hard surfaced and/or landscaped. Private plazas generally provide an area for pedestrian circulation, common amenities, and act as a gathering space for private or public purposes.

   PROPERTY: Land and the buildings, owned or rented, upon it.

   PUBLIC PROPERTY: Any property owned by a governmental entity.

   REPRODUCTION: An object that has been designed and built to resemble a product or service.

   SIGN: Shall mean and include a display of an advertising message, usually written, including an announcement, declaration, demonstration, product reproduction, illustration, insignia, surface or space erected or maintained in view of the observer thereof primarily for identification, advertisement, or promotion of the interest of any person, entity, product, or service, and visible from outdoors. The definition of a sign shall also include the sign structure, supports, lighting system, and any attachments, flags, ornaments or other features used to draw the attention of observers.

Sign, Abandoned: Any sign applicable to a use which has been discontinued for a period of twelve (12) months.

Sign, Address: A sign which identifies only the address of a property or tenant.

Sign, Awning: Any sign painted on or attached to an awning.

Sign, Cabinet: A frame covered by translucent material with the signage mounted to the translucent material.

Sign, Campaign: A temporary sign on or off premises, announcing, promoting, or drawing attention to a candidate seeking public office; or announcing political issues.

Sign, Canopy: Any sign painted or attached to a canopy.

Sign, Changeable Copy: A manually operated sign that displays graphics or a message that can be easily changed or altered.

Sign, Construction: A special use sign placed on a site identifying a new development.

   A.   Project Marketing Sign: A sign identifying the financial institution or real estate offerings of a development, and may include a plat map, and real estate information.

   B.   Construction Sign: A sign identifying the contractor and/or builder responsible for a project or development.

   C.   Construction/Project Marketing Sign: A combination of a construction sign and project marketing sign.

Sign, Directional (Guide Sign): Signs which serve as directional guides to recognized areas of regional importance and patronage, including:

   A.   Recreational and entertainment centers of recognized regional significance.

   B.   Major sports stadiums, entertainment centers or convention centers.

   C.   Historic landmarks, churches, schools, community centers, hospitals and parks.

   D.   Public safety, municipal directional, parking and essential services.

Sign, Directory: A sign to direct traffic, that contains the name of a building, complex, neighborhood or center and name and address of two (2) or more businesses being part of a building, complex, neighborhood or center.

Sign, Electronic: A window, wall, or other sign that changes messages through a marquee, reader board, electronic message center, or other replaceable copy area.

Sign, Gateway: A gateway sign is a sign mounted to or hanging from a wood or steel trellis or bridge.

Sign, Hanging: A sign attached underneath a canopy, awning or porch.

Sign, Historic: A sign that has existed in the historic district for more than fifty (50) years or did exist more than fifty (50) years ago.

Sign, Historic Replication: A sign, which is an exact replication, including materials and size, of a historic sign which once existed in the same location.

Sign, Hours Of Operation: A sign that displays the hours during which the building's tenant serves the public and may include basic business information (see section 17.45.090 of this chapter).

Sign, Internally Illuminated: A sign face which is lit by a light source located within the sign.

Sign, Monument: A sign that is supported by the ground or columns and not attached to any building or wall.

Sign, Municipal Identification: A sign designed specifically for the purpose of notifying motorists of Santa Clara City's municipal boundary and welcoming them to Santa Clara City.

Sign, Neon: A sign that is outlined, or has characters, letters, figures, or designs made with luminous tubes, such as neon, argon, LED or fluorescent.

Sign, Nonconforming (Legal): Any advertising structure or sign which was lawfully erected and maintained prior to such time as it came within the purview of this chapter and any amendments thereto, and which fails to conform to all applicable regulations and restrictions of this chapter.

Sign, Off Premises: A sign identifying a business, commodity, service, or industry, which is not conducted upon the premises on which the sign is placed.

Sign, On Premises: A sign that identifies the name, occupation, and/or professions of the occupants of the premises.

Sign, Open/Closed: A sign which reads "open" or "closed".

Sign, Pole: A freestanding sign that is supported by one or two (2) uprights.

Sign, Portable: A sign that can be moved from place to place.

Sign, Projection: A sign that utilizes a beam of light to project a visual image or message onto a surface.

Sign, Public Necessity: A sign that informs the public of danger or a hazard.

Sign, Roof: A sign erected or painted upon or above the roof or parapet of a building.

Sign, Solicitation: Sign used to communicate with solicitors.

Sign, Temporary: A sign which is intended for use during a specified limited time.

Sign, Umbrella: A sign painted on or attached to an umbrella, including name brands and symbols.

Sign, Wall: A sign with messages or copy erected parallel to and attached to or painted on the outside wall of a building.

Sign, Window: A sign installed or painted upon the glazed portion of a window or door. This term does not include merchandise displays.

   THEATER MARQUEE: A permanent sign, with changeable copy, that is used to advertise theater events.

   TRADITIONAL SIGN: A sign that is constructed using sign making methods which might have existed in Santa Clara up to the year 1959. Modern techniques may be used to construct signs in the historic district if the resulting sign appears as if it was constructed using traditional methods and materials (e.g., hand painted signs, carved wood, cast metal, wrought iron, etc.).

   UMBRELLA: A collapsible shade for protection against weather consisting of fabric stretched over hinged ribs radiating from a central pole.

   VILLAGE: A group of three (3) or more adjacent businesses on the same or different parcels of land, all of which share a common architecture and a common name (e.g., "Ancestor Square" in St. George, Utah).

   WALL MURAL: A work of art, such as a painting applied directly to a wall, fence, pavement, or similar surface that is decorative in nature and content. (Ord. 2015-13)

No person shall erect, alter, or relocate any sign requiring a permit within the historic district of Santa Clara City without first submitting a sign application and receiving approval from the city staff when the master sign plan has already been approved by the heritage commission; otherwise a permit shall be brought before the heritage commission for approval. If the city staff deems it necessary any permit application can be brought before the heritage commission for approval. (Ord. 2015-13)

All sign applications shall be submitted to the city to be reviewed for compliance with the requirements set forth in this chapter. A complete sign application must include the following:

   A.   Building Elevations/Site Plan: Signs proposed to be mounted on a building require a photorealistic image of the sign superimposed on a photograph of the building elevation or a rendered image of the building with the proposed sign. Monument, gateway and pole signs require a site plan indicating the proposed sign location as it relates to property lines, adjacent streets and adjacent buildings along with a color image of the proposed sign and a color photograph of the building.

   B.   Scaled Design Drawing: A scaled drawing including dimensions of all sign faces, descriptions of materials to be used, and color samples.

   C.   Calculations: Provide calculations showing compliance with this chapter including the area of the building facade to receive signage, the area of each sign and the total area of all signs.

   D.   Lighting: A drawing indicating the location, fixture type and lamp color of all exterior lighting for the proposed signs.

   E.   Application Forms: A completed sign permit application.

   F.   Fees: Payment of the appropriate fees to Santa Clara City. (Ord. 2015-13)

Completed sign permit applications will be initially reviewed by the city staff within five (5) working days upon receipt of a complete application. Upon request by city staff an application may be reviewed by the heritage commission at the next regularly scheduled meeting. Applicants are encouraged to attend the heritage commission meeting when the application will be discussed.

The application will be approved, denied or returned to the applicant with requested modifications. Any denial shall clearly state in writing the reason(s) for such denial. Refer to section 17.45.160, "Appeals", of this chapter.

The city staff shall inspect signs regulated by this chapter to determine if they have been suitably installed and maintained per the requirements of this chapter. (Ord. 2015-13)

If, upon inspection, the city determines a sign permitted by the Santa Clara City sign ordinance to be unsafe, not maintained, or abandoned, or otherwise in violation of this chapter, the city may issue a written order to the owner of the sign and occupant of the premises stating the nature of the violation and requiring them to repair or remove the sign within thirty (30) working days after receipt of notice from the city. In cases of unsafe signs, the city may require the immediate removal of a dangerous or defective sign. Signs removed in this manner must present an imminent hazard to the public safety. Removal costs shall be paid for by the property owner. (Ord. 2015-13)

Nonconforming signs that have been lawfully erected shall be deemed to be legal and lawful signs and may be maintained subject to the provisions of this chapter.

A nonconforming sign may not be relocated except when such relocation brings the sign into compliance with this chapter or the sign has significant historic value. Relocated signs require the approval of the city staff.

   A.   Alteration Of Nonconforming Signs: Nonconforming signs may be maintained and repaired provided that the maintenance and repairs are for the purpose of maintaining the sign in its original condition. Alterations to a nonconforming sign that change the size, use, color, lighting, or appearance of a nonconforming sign shall comply with the applicable standards of this chapter. (Ord. 2015-13)

No person shall erect any sign as specified in this section.

   A.   Animated Signs: A rotating or revolving sign, or signs where all or a portion of the sign moves in some manner. Except for historic signs and historic replica signs where the applicant is able to prove through documentation or other evidence that the original historic sign produced the same motion/movement and is proposed in the same location. This requirement does not prohibit the installation of animated clocks where permitted by the city of Santa Clara.

   B.   Banners: Except as approved as a temporary sign in section 17.45.150, "Banners On City Light Standards", of this chapter.

   C.   Bench Signs: Any outdoor bench or furniture with any signs.

   D.   Billboards: An off premises sign designed for highway advertising.

   E.   Electronic Signs: Electronic signs which change copy electronically using switches and electric lamps, such as announcements, time, temperature and date signs are prohibited except as permitted in subsection 17.45.120J of this chapter. Governmental public safety, municipal directional and information signs are exempt.

   F.   Flashing Signs Or Lights: A sign that contains an intermittent or flashing light source, or a sign that includes the illusion of intermittent or flashing light by means of animation, or an externally mounted intermittent light source. Flashing light sources are prohibited.

   G.   Inflatable Signs Or Displays: Any inflatable object used for signs or promotional purposes.

   H.   Off Premises Signs: No person shall erect a sign identifying a business, commodity, service, or industry, which is not conducted upon the premises on which the sign is placed except for directories. Temporary event posters and fliers may be permitted (see subsection 17.45.090I of this chapter).

   I.   Projection Signs: A sign which projects a visual image or message onto a surface is prohibited.

   J.   Reproduction: The use of an inanimate object that has been constructed to look like a product or service for the purpose of advertisement or display is prohibited.

   K.   Roof Signs: Any signs erected partly or wholly on or over the roof of a building. Signs mounted anywhere on a mansard roof are not allowed. See figure 100.1 of this section.

   L.   Signs In Public Places: No person shall paint, mark, write on, staple, tape, paste, post, or otherwise affix, any flier, sticker, poster, or sign to any public building, structure, or property, including, but not limited to, a work of art, sidewalk, crosswalk, curb, curbstone, parking meter, park strip, street lamp post, hydrant, tree, shrub, tree stake or guard, electric light or power or telephone wire or pole, or wire appurtenance thereof, or any lighting system, public bridge, drinking fountain, lifesaving equipment, street sign, street furniture, trash can, or traffic sign except as permitted in this chapter. Swiss Days signs and Swiss Days sponsor signs may be located in the landscape islands along Santa Clara Drive provided that the city determines that they are not a hazard.

   M.   Wind Signs: Includes any propeller, whirling, or similar device that is designed to flutter, rotate, or display other movement under the influence of wind. This shall include "gasoline flags", or banners.

   N.   Video Signs: Animated visual messages that are projected on a screen.

   O.   Channel Letter Signs: See figure 100.2 of this section.

   P.   Neon Signs: Except for neon signs that spell out the words "Open" or "Closed". Flashing neon signs are not permitted.

   Q.   Vinyl Signs: Signs printed on vinyl sheets shall not be approved except as permitted by subsection 17.45.110G of this chapter.

   FIGURE 100.1

   FIGURE 100.2

   FIGURE 100.3

(Ord. 2015-13)

The following signs are exempt from the application requirements as provided in section 17.45.040 of this chapter. They shall be regulated as follows:

   A.   Application Requirements: Signs that are exempt from the application requirements as stated in chapter 17.44 of this title.

   B.   Hours Of Operation Signs: One "hours of operation" sign is allowed per entrance. Such sign may contain the following information: business name, day and hours of operation, street address, and contact information such as proprietor name, phone number, e-mail address, website, etc. Each sign may not exceed one and one-half (1.5) square feet in area. The sign may not be illuminated.

   C.   Private Plazas: Signs may be installed in private plazas without obtaining individual sign permits provided that such signs conform to an approved master sign plan and are not visible from the public way.

   D.   Public Necessity Signs: Public necessity signs for safety, warnings, trailheads, bus stops, parking, no parking, and street name signs installed by or with permission of Santa Clara City are exempt from permit requirements. Approval of the city is required in order to ensure safe placement and prevent unsightly or distracting sign placement.

   E.   Solicitation Signs: One "no solicitor" sign, not to exceed one square foot, is allowed per major entrance to any building or apartment complex.

   F.   Trespassing Signs: "No trespassing" signs may be posted on doors, windows or other property entrances, or on fence or property lines. They may not exceed one square foot in area, and may not be illuminated.

   G.   Vacancy Signs: Vacancy signs are allowed only for those buildings that are permitted and licensed for nightly rentals. Vacancy signs may be a maximum of two (2) square feet. If illuminated, approval from the city staff and heritage commission is required.

   H.   Open/Closed Signs: Each sign may not exceed one and one-half (1.5) square feet in area. Only one sign may be illuminated.

   I.   Event Posters: Temporary event posters not exceeding twenty inches by thirty inches (20" x 30") may be displayed in windows or on doors for a maximum of thirty (30) days. Posters must be removed when the event date has passed. Events may be on site or off site. The preferred location for event posters is inside the building. (Ord. 2015-13)

Each business may have multiple permanent signs. These may be awning or canopy, monument, hanging, wall, or pole style. These permanent signs may not be printed on pliable material (such as vinyl or cloth); primary signs must be constructed out of materials of a more permanent and rigid nature. In addition, each business may be permitted to utilize a number of temporary signs; the number of which can be used on a regular or rotating basis will be determined by the commission. All signage must be applied for and presented to the heritage commission through a master sign plan unless otherwise allowed by this chapter. The master sign plan must include the number and area of both current and proposed signage (including temporary signs) and should have a drawing(s), sketch(es) or photorealistic depiction(s) of the proposed plan to help aid in reasonably visualizing the proposal. The heritage commission will determine what can reasonably be permitted giving consideration to street frontage, size and scale of the building and of the property. Businesses are encouraged to plan ahead for future signage needs.

   A.   Multiple Tenant Master Sign Plan: Buildings or clusters of buildings within a project or premises, having more than one tenant or use, shall submit a master sign plan application for the entire structure or project prior to any sign permit approval.

      1.   Design: The master sign plan shall be designed to establish a common theme or design for the entire building, using similar construction methods, compatible colors, scale, and backgrounds. This is not meant to require monotony, but to require variety while maintaining compatibility. All regulations as stated in this chapter shall be addressed in the master sign plan.

      2.   Master Sign Plans For Office Buildings: Master sign plans for office buildings must focus primarily on the identification of the building. Individual tenants may be identified with lettering on exterior windows, doors, or a building directory.

      3.   Sign Area: Total sign area within the master sign plan is subject to the size limitations of this chapter. Sign area cannot be transferred to a single building or facade from other buildings in the project.

      4.   Lighting: Master sign plans shall include the location and fixture type of all exterior lighting of the proposed signs. The lighting plan shall comply with the lighting standards as stated in subsection 17.45.110J of this chapter. Lighting fixtures shall be similar in style, compatible with the architecture and should direct all light onto the sign surface.

   B.   Advertising Master Sign Plan: Individual business owners who anticipate the need to change temporary signage frequently are encouraged to submit a master sign plan for temporary advertising to the city. The purpose of said plan is to eliminate the need to apply for repetitive sign permits for temporary signs where such are used on a regular basis.

      1.   Where Permitted: This type of master sign plan is intended for businesses that have a need to advertise new products for sale (when the product will be available on a temporary basis) or where the business has frequent or seasonal sales.

      2.   Permit: A permit shall be issued by the city for the master sign plan and a fee required by the city. Review and approval of the master sign plan is required before it may be implemented. Permits for temporary signage covered under the master sign plan, once approved, will not require further permits as long as the approved plan is followed. Said plan may be amended from time to time through the same process. Refer to section 17.45.050 of this chapter for review procedures. Refer to the city general sign ordinance for standards relative to temporary signs. (Ord. 2015-13)

   A.   Cumulative Sign Area Requirements: The allowable sign area per sign is specified in this section through section 17.45.130 of this chapter. The cumulative sign area per business shall not exceed one hundred (100) square feet consistent with the master sign plan. Signage affixed to a building facade may not exceed ten percent (10%) of the building facade. For double faced signs (where both sides are the same) only one side shall be counted against the square footage requirements. Nonregulated signs (except for private plaza signs), murals and umbrella signs are not included in the cumulative sign area. Signs included as part of a master sign plan shall be included in the cumulative sign area.

   B.   Area Of Individual Signs: The area of a sign shall include the entire area within any type of perimeter or border that may enclose the outer limits of any writing, representation, emblem, figure, or character, exclusive of the supporting framework.

   C.   Individual Letter Height: Signs shall be limited to a maximum letter height of eighteen inches (18"). A single letter which is a signature letter or logo of the business need not comply with this requirement. For information a nine inch (9") high letter with clear type will be legible in the historic district from vehicles passing at thirty (30) miles per hour.

   D.   Location On Building: The location of a sign on a structure or building has a major impact on the overall architecture of the building. To ensure that signs enhance this architecture, the following criteria must be met:

      1.   Height: The name of a building or business may be located at the top of a building wall, but not above the parapet wall or roofline.

      2.   Location: Architectural details of a building often provide an obvious location, size, or shape for a sign. Wherever possible, applicants should utilize these features in the placement of signs. See figure 110.1 of this section.

FIGURE 110.1

      3.   Compatibility: A sign, including its supporting structure and components, shall be designed as an integral design element of a building and shall be architecturally compatible, including color, with the building to which it is attached. Signs should not obscure historically significant architectural details of the building.

   E.   Setback Requirements: Permanent or temporary signs shall not be placed in the public right of way except as permitted in this chapter.

   F.   Projection And Clearance: No portion of a hanging, projecting, or pole sign including its support may project more than forty eight inches (48") from the face of a building or pole. Projecting and hanging signs must maintain at least eight feet (8') of clearance from ground level. Awning clearances are covered in section 17.45.120 of this chapter.

   G.   Sign Materials: The sign materials should be compatible with the face of the building and should be colorfast and resistant to corrosion. Signs may be made of any durable exterior grade materials so long as the appearance is compatible with the associated business/building and the historic district. Wall signs may not be suspended by ropes. Wall signs must be securely fastened directly to the wall.

   H.   Color: Fluorescent colors are prohibited. Reflective colored materials that give the appearance of changing color are prohibited.

   I.   Sign Characteristics:

      1.   Fonts: Fonts shall be traditional or otherwise compatible with the historic district.

      2.   Supporting Framework: Frames supporting signs shall be traditional or compatible with the architecture of the building. The following materials are examples of acceptable frames for monument signs: rustic wood timbers, ornamental wood, brick, stucco covered frames, adobe, or ornamental cast steel poles. The following materials are examples of acceptable frames for hanging, projecting and pole signs: rustic wood timbers, ornamental wood, ornamental cast steel, or wrought iron.

   J.   Illumination: The purpose of regulating sign illumination is to prevent light trespass, provide clear illumination of signs without causing potential hazards to pedestrians or vehicles, and to promote the traditional character of Santa Clara.

      1.   Illumination Types:

         a.   Externally Illuminated Signs: Externally lit signs shall be illuminated only with steady, stationary, shielded light sources directed solely onto the sign without causing glare. Light fixtures used for illuminating a sign shall be simple in form and should not clutter the building or structure. Light bulbs or lighting tubes should be shielded so as to not be physically visible from adjacent public rights of way or residential properties.

         b.   Backlit Letters And Logos: Letters and logos may be lit from behind as long as the light source is not visible.

      2.   Intensity: The intensity of sign lighting shall not exceed that necessary to illuminate and make legible a sign from the adjacent travelway or closest right of way.

      3.   Prohibited Lighting:

         a.   Lights that flash or move in any manner are prohibited.

         b.   Internally illuminated signs which are lit by a light source located within the sign are not permitted. See figure 110.2 of this section.

FIGURE 110.2

(Ord. 2015-13)

In addition to the following regulations, all signs must be in compliance with all other provisions of this chapter. Each business is allowed to have the following permitted signs displaying the business name and advertisement:

   A.   Awning Or Canopy Sign:

      1.   Size: A maximum of thirty percent (30%) of the canvas area on each face of an awning or canopy may be used for sign area. Fifty percent (50%) of the valance may be used for signage.

      2.   Height Limit: Awnings and canopy signs must have a minimum clearance of eight feet (8') to the frame and seven feet (7') to the bottom of the valance.

      3.   Setback And Orientation: Awnings and canopy signs must be located in a traditional manner above storefronts, doors, windows or walkways, provided said walkways lead to a bona fide entrance. They shall be compatible with the architecture of the building, and follow relevant design guideline criteria. Freestanding awning signs are prohibited. Awnings and canopy signs may project a maximum forty eight inches (48") from the face of the building except when used as entrance canopies (in which case awnings and canopies may extend a maximum of 20 feet) or for covered dining or display area (in which case awnings and canopies may extend a maximum of 10 feet). See figures 120.1 and 120.3 of this section. In no case shall a dining or display area canopy encroach upon the pedestrian walkway with less than an eight foot (8') vertical clearance. The design must blend with the architecture of the building and should not obscure details of the building. Awnings and canopy signs should serve as an accent to the building's design but should not be the dominant architectural feature. Awnings are counted as sign area if they have lettering or other graphics conveying a commercial message or name of a business or product sold in the building to which the awning/canopy is attached.

      4.   Design: Awning and canopy signs shall be traditional. Examples of covering material are fabric, vinyl, polymer, metal, glass, wood shutters or similar material. Materials shall be high quality, colorfast and sun fade resistant. Glossy vinyl or plastic materials are not permitted. Awning and canopy sign colors are limited to a single field color with a single contrasting color for lettering and logos. Arched or barrel type awnings and canopies are not permitted.

      5.   Illumination: Lighting intended to illuminate/backlight a translucent awning is prohibited. Translucent letters on opaque backgrounds are permitted to be backlit. Awnings illuminated from above, or indirectly from below in a traditional manner, are permitted.

   FIGURE 120.1

   FIGURE 120.3

   B.   Monument Sign:

      1.   Size: Monument signs shall be limited to a maximum of forty (40) square feet of sign area. The sign and structure shall not exceed a total area of forty eight (48) square feet. For double faced signs (where both sides are the same) only one side shall be counted against the square footage requirements.

      2.   Height Limit: Monument signs may not exceed a height of six feet (6') measured from final grade.

      3.   Setback And Orientation: Monument signs shall be set back so as not to be a safety hazard as determined by staff and shall be a minimum of two feet (2') from the property line.

      4.   Design: Monument signs shall be supported by the ground or columns and not attached to any building or wall. Signs must be compatible with the architecture of the building to which they are associated and have a traditional style. See figures 120.4 and 120.5 of this section. The height of the open area beneath a sign cannot exceed fifty percent (50%) of the sign's total height.

      5.   Illumination: Lighting of monument signs is permitted, provided that the lighting complies with subsection 17.45.110J of this chapter.

   FIGURE 120.4

   FIGURE 120.5

   C.   Hanging Or Projecting Sign:

      1.   Size: No single hanging or projecting sign may exceed twelve (12) square feet in area. Sign brackets that incorporate words or logos shall be included as part of the sign area.

      2.   Height: Hanging and projecting signs must have at least eight feet (8') of ground clearance.

      3.   Setback And Orientation: Hanging and projecting signs may not project more than forty eight inches (48") from the face of the building to which it is attached (inclusive of the supporting structure). They may not extend beyond the applicant's property, except when approved.

      4.   Design: The sign materials should be compatible with the face of the building and should be colorfast and resistant to corrosion. See figures 120.6A, 120.6B and 120.7 of this section. Double sided signs are required when placement makes the sign visible to the public from both sides.

      5.   Illumination: Lighting of hanging and projecting signs is permitted, provided that the lighting complies with subsection 17.45.110J of this chapter.

   FIGURE 120.6A

   FIGURE 120.6B

   FIGURE 120.7

   D.   Wall Sign: Wall signs may be placed upon a building provided that they meet the following conditions of approval:

      1.   Size: The size of an individual wall sign shall not exceed thirty (30) square feet or ten percent (10%) of the business facade, whichever is less.

      2.   Setback: Wall signs shall not extend more than six inches (6") from the wall.

      3.   Design: Wall signs shall be compatible with the building face, colorfast, resistant to corrosion and reasonably integrated with the architecture. See figures 120.9 through 120.11 of this section.

      4.   Illumination: Lighting of wall signs is permitted, provided that the lighting complies with subsection 17.45.110J of this chapter.

   FIGURE 120.9

   FIGURE 120.10

   FIGURE 120.11

   E.   Banner Sign:

      1.   Banner signs are considered to be temporary signs and are addressed in the city's sign ordinance.

   F.   Pole Sign:

      1.   Size: The sign area is limited to a maximum of sixteen (16) square feet in area. Sign bracket and pole(s) shall not be included as part of the sign area.

      2.   Height Limit: Pole sign heights shall be appropriately matched to the architecture and size of the building, but in no case exceed fifteen feet (15') from sidewalk grade to the top of the sign.

      3.   Setback And Orientation: Pole signs may not project more than forty eight inches (48") from the pole. The maximum distance between two (2) poles shall not exceed six feet (6'). They may not extend beyond the applicant's property line and must be a minimum of twenty four inches (24") from any walkway or vehicularway.

      4.   Design: Sign poles shall be metal or wood. Poles shall have a diameter of four inches (4") to six inches (6") excluding decoration and base. The pole sign shall be constructed of traditional looking material and be in harmony with the building architecture and the historic district. The sign materials should be compatible with the face of the building and should be colorfast and resistant to corrosion. See figure 120.12 of this section.

      5.   Illumination: Lighting of pole signs is permitted, provided that the lighting complies with subsection 17.45.110J of this chapter.

   FIGURE 120.12

In addition to the signs permitted above, each business shall be permitted to have any of the following signage within the limits allowed in the following subsections and in subsection 17.45.110A of this chapter. Logos may be used more than once.

   G.   Entrance/Exit Signs: Entrance/exit signs are not included in the total sign area allowed for a structure. Entrance/exit signs are for the facilitation of traffic onto and off a site.

      1.   Size: Entrance/exit signs shall be limited to a maximum of three (3) square feet.

      2.   Height Limit: Entrance/exit signs shall be no higher than five feet (5') above the ground at the top of the sign.

      3.   Number Of Signs: One entrance or exit sign is allowed at each approved driveway opening for commercial uses and multi-tenant dwellings.

      4.   Setback And Orientation: Entrance/exit signs shall not be placed in the city right of way.

      5.   Design: Entrance/exit signs shall be simple in form and shall be compatible with the architectural elements of the property and historic character of Santa Clara City.

      6.   Illumination: Illumination of entrance/exit signs is permitted, provided that the lighting complies with subsection 17.45.110J of this chapter.

   H.   Portable, Changeable Copy Signs: Freestanding changeable copy signs including A-frames are permitted, provided they are not the primary permanent sign and comply with the following regulations:

      1.   Size: Freestanding changeable copy signs shall be limited to a maximum of twelve (12) square feet in area per side, with a maximum height of forty eight inches (48"), and a maximum width of thirty six inches (36").

      2.   Number Of Signs: The maximum number of changeable copy signs for any business is one.

      3.   Setback And Orientation: Changeable copy signs shall not be placed in a pedestrian walkway, vehicularway or any location that would cause a hazard and must be set back a minimum of twelve inches (12") from the property line.

      4.   Design: The design shall be traditional. Freestanding changeable copy signs shall be framed or supported and must be finished on both sides.

      5.   Illumination: Illumination of changeable copy signs is not permitted.

      6.   Materials: The materials shall be resistant to corrosion and sun fade resistant. See figures 120.13 and 120.14 of this section.

   FIGURE 120.13

   FIGURE 120.14

   I.   Display Boxes: Display boxes may contain an establishment's current menu, current entertainment information or merchandise and must be compatible with the architectural features of the building.

      1.   Size: The maximum size shall be five (5) square feet.

      2.   Number Of Signs: The maximum number of display boxes shall be one per public entrance.

      3.   Setback And Orientation: Display boxes shall be wall mounted or freestanding and oriented toward pedestrian viewers. Display boxes shall not be placed in a pedestrian walkway, vehicularway or any location that would cause a hazard.

      4.   Design: Display boxes must be constructed to coordinate with the building design and must contain a clear face which would protect the menu/event display from the weather and must not extend over public property.

      5.   Illumination: Lighting of the display box is permitted within the display case. Lighting shall be down directed toward the items displayed.

   J.   Electronic Signs: Electronic signs are prohibited unless within a completely enclosed building.

   K.   Umbrella Signs: Umbrella signs shall meet the following requirements:

      1.   Size: A maximum of thirty percent (30%) of the canvas area on each umbrella may be used for signage.

      2.   Number Of Umbrellas: The number of umbrellas and associated signs shall be limited by the number of umbrellas that fit comfortably on the site and are useful. Table and seating locations shall meet the requirements of the international building code.

      3.   Setback And Orientation: Umbrellas must be set back a minimum of twenty four inches (24") from the property line.

      4.   Design: Materials should be high quality vinyl, nylon, canvas or other similar material in order to withstand the weather and climate changes. Umbrella signs may only be used where umbrellas are an integral part of the architecture and theme of the building.

      5.   Illumination: Illumination of umbrella signs is prohibited.

   L.   Murals: Wall murals shall be permitted if the content is in keeping with a moral society and in keeping with the theme of the historic district and is approved by the heritage commission. A maximum of ten percent (10%) of the mural may be used for advertising as long as the advertisement is incorporated into the mural.

      1.   Size: Limited to one wall.

      2.   Height Limit: The mural must be below the roofline of the wall on which mural will be located.

      3.   Illumination: Murals may be illuminated. See subsection 17.45.110J of this chapter.

   M.   Reserved.

   N.   Address Signs: All buildings shall have an address sign.

      1.   Size: The size is limited to three (3) square feet. Letters shall be a minimum of three inches (3") high.

      2.   Design: The address sign must be coordinated with the building design and be of contrasting color. See figures 120.15 and 120.16 of this section.

      3.   Illumination: Lighting of the address is permitted.

   FIGURE 120.15

   FIGURE 120.16

   O.   Reserved.

   P.   Window Sign: Window signs are permitted provided they meet the following criteria:

      1.   Size: Permanent window signs may occupy no more than thirty five percent (35%) of the total transparent area of the window.

      2.   Height Limit: Window signs are limited to the main floor level of the building.

      3.   Setback And Orientation: Window signs include any signs within three feet (3') of the front window which are clearly visible from the street.

      4.   Design: The window sign shall be compatible with the building face and the historic character of Santa Clara. See figures 120.18 and 120.19 of this section.

      5.   Illumination: Illumination of window signs is prohibited.

   FIGURE 120.18

   FIGURE 120.19

(Ord. 2015-13)

   A.   Municipal Identification And Directional Signs: Municipal identification and directional signs shall comply with the intent of this chapter except where compliance would conflict with state or federal laws and regulations. (Ord. 2015-13)

Refer to city sign ordinance. (Ord. 2015-13)

   A.   Purpose Statement: Santa Clara City makes certain light standards available for the display of banners in order to promote the visual interest and economic vitality of Santa Clara City's historic community; to promote aesthetic enhancement through artistic expression; and to contribute to the festive nature of Santa Clara City.

   B.   Administration: Banners on city light standards shall be reviewed and administered by the city staff pursuant to the criteria set forth in this chapter.

   C.   Eligibility: Persons eligible to apply for and display banners on city light standards shall be limited to those approved by the city.

   D.   Applications: Applications for banners on city light standards shall be submitted to the special events department and shall be approved only if the interdepartmental review team finds compliance with all criteria set forth in this chapter. Applications shall be submitted no later than sixty (60) days prior to the first date of the proposed display period. Applications shall at a minimum contain the following information:

      1.   Proof of eligibility;

      2.   Requested display locations and dates, not to exceed a period of four (4) weeks; and

      3.   A colored rendering or colored drawing of the proposed banner, including facade dimensions and descriptions of materials and colors to be used.

If more than one application for banners on city light standards is received for the same time period, the special events director will determine which applicant receives priority status. Priority shall be determined on a first come, first served basis, based on the date a completed application is received. Where competing applications are submitted display periods may be limited to the actual event dates.

   E.   Design: Banners for display on city light standards must satisfy the following design criteria:

      1.   Size: Unless otherwise approved by the city, banners shall be sized to fit existing framework.

      2.   Fabrication: Fabric must be of a durable material able to withstand the elements including heavy winds. Additionally, banners must be sewn for mounting on existing brackets. Applicants are encouraged to contact the city prior to submitting an application in order to ensure compliance with actual specifications.

      3.   Sponsors: Name, logo, or imagery of the event along with event sponsors may be shown on the banner, subject to the following criteria:

         a.   The sponsor's name, logo, or imagery shall occupy no more than eight percent (8%) of the total banner area and must be within the bottom fifteen percent (15%) of the banner area;

         b.   The font and scale of the sponsor's name, logo, or imagery must be secondary to the event text and imagery, and must be smaller than the font and scale of the event name, logo, and imagery.

         c.   Multiple sponsors are allowed for a single event, but only one sponsor's name may be displayed on any one banner.

   F.   Artwork: Fluorescent colors and reflective surfaces are prohibited on banners. Reflective colored materials that give the appearance of changing color are also prohibited. Artwork should be approved at least two (2) months prior to the proposed hanging date. The design must be on both sides of the banners, unless otherwise approved by the city.

   G.   Text: Banner text shall be limited to the name of the event, a sponsor and the dates of the event.

   H.   Period Of Display: Banners may be displayed for no more than four (4) weeks at a time. Applicants shall accept that the display period is contingent upon a workable arrangement within the overall schedule of other city banners as well as prior commitments to other outside sponsors. Prior commitments may preclude the desired display period of an otherwise acceptable applicant's banner.

   I.   Installation And Removal: Banners must be received by the city no later than one week prior to the first date of scheduled display. All banners on city light standards shall be installed and removed by city personnel. Installation and removal dates will be arranged by the applicant and the city staff. If the banners are not retrieved from the city by the applicant within thirty (30) days after removal, the banners shall become the property of the city and will be disposed of.

   J.   Liability: The applicant shall agree to assume full liability and indemnify the city for any damage to persons or property arising from the display of the banners by the city. The city is not responsible for any damage that may occur to the banners from any cause. (Ord. 2015-13)

Any applicant who believes a denial is not justified, has the right to take the application to the planning commission for review, and to appear at the next regularly scheduled meeting for which proper notice can be given and agenda time is available. If the decision of the planning commission is not acceptable, the applicant can appeal to the city council if the appeal is filed with the city staff in writing within ten (10) business days following the decision of the planning commission. (Ord. 2015-13)

Any person erecting or owning a sign located within the city limits shall agree to assume full liability and indemnify the city for any damage to persons or property arising from the display of a sign. (Ord. 2015-13)