As used in this article, the following terms shall have the meanings indicated:
ANIMATED SIGNA sign or any device designated to attract attention by visual means through the movement or semblance of movement by mechanical, electrical or natural means. Unless otherwise specified by this chapter, an animated sign shall be prohibited.
AREA OF A SIGNA. Area of a sign shall include all lettering, wording, and accompanying designs and symbols, together with the background, whether opened or enclosed, on which they are displayed, but not including any supporting framework and bracing incidental to the display itself.
B. Where the sign consists of individual letters or symbols attached to a building, canopy, wall or window, the area shall be considered to be that of the smallest rectangle or other regular geometric shape which encompasses all of the letters and symbols.
C. In computing square foot area of a double-faced sign, only one side shall be considered, provided that both bases are identical. If the interior angle formed by the two faces of the double-faced sign is greater than 45°, then both sides of such sign shall be considered in calculating the sign area.
D. The size of any sign shall be computed by multiplying its greatest height by its greatest length, exclusive of supporting structures, unless the supporting structure is illuminated or is in the form of a symbol or contains advertising copy. In the case of signs that have no definable edges, such as raised letters attached to a building façade, the sign shall be that area within a single, continuous perimeter enclosing the extreme limits of the actual message or copy area.
AWNING SIGNA projecting sign and consisting of cloth, metal plastic or similar material supported by a frame structure attached to a building. An awning sign may identify the name and/or address of the building or the establishment therein. An awning may be equipped with a mechanism for raising or holding the awning or canopy in a retracted position against the building.
BANNER SIGNA sign generally constructed of nylon, canvas or similar all-weather material installed vertically or horizontally and supported by a pole or post and designed to have movement via the wind. Banner signs are prohibited unless approved by the Borough Council for community events. Any approved banner sign shall be considered temporary.
BILLBOARD SIGNOff-premises sign erected and maintained for the purpose of displaying outdoor advertising by means of posters, pictures, pictorials or other reading of visual displays on which advertising space is purchased or leased for a fixed period of time.
DEVELOPMENT SIGNA permanent sign indicating the name of a subdivision or residential and/or commercial establishments within a designated area.
DOUBLE-FACED SIGNA sign with two faces that is parallel and facing opposite directions matching in size and shape.
FREESTANDING SIGNA sign supported by means of poles or stands, either on the ground or on the roof of a building. The height of a freestanding sign shall be measured from curb level.
ILLUMINATED SIGNA sign designed to project or reflect artificial light from an internal or external source which may be directly or indirectly illuminated.
MARQUEE SIGNA projecting sign attached to a building, or portable sign, that includes changeable letters, messages or displays.
OFF-PREMISES SIGNA sign which directs attention to a person, business, profession, home occupation or activity not conducted on the same lot.
ON-PREMISES SIGNA sign which directs attention to a person, business, profession, home occupation or activity conducted on the same lot.
PARALLEL SIGNA sign mounted parallel to a wall or other vertical building surface. A parallel sign shall not extend beyond the edge of any wall or other surface to which it is mounted and shall not project more than 12 inches from the surface.
PORTABLE SIGNA temporary sign designed to be moved from place to place that is not fixed or anchored to the ground.
PROJECTING SIGNA sign mounted to a wall or other vertical building surface, other than a parallel sign. Projecting signs shall be at least eight feet above ground level immediately below and shall not in any way interfere with normal pedestrian or vehicular traffic.
SIGNAny structure, device, display, or part thereof, or device attached thereto, or painted or represented thereon, located outside, on or within the building in such a manner that it is viewed from outside the building, which shall be used for the purpose of bringing the subject thereof to the attention of the public or which displays or includes any letter, word, motto, banner, pennant, flag, insignia, device or representation which is in the nature of an advertisement, announcement, direction or attraction, but not including the flag, emblem or insignia of the United of America, the Commonwealth of Pennsylvania, or any political subdivision thereof.
TEMPORARY SIGNA sign such as those advertising civil, social or political gatherings, and/or fund-raising activities; and signs of real estate concerns, contractors, artisans and mechanics whose signs are intended for short-term display.
WINDOW SIGNA temporary or permanent sign which is oriented to the public right-of-way, is legible to persons in vehicles, and is located on the outside or inside of a window to direct attention to an activity conducted on the same lot.