Affirmative marketing plan. The developer shall be required to prepare an affirmative marketing plan for the development with low- and moderate-income units. The affirmative marketing plan is a regional marketing strategy designed to attract buyers and or renters, or all majority and minority groups, regardless of sex, age or number of children, to housing units which are being marketed by a developer/sponsor, municipality and/or designated administrative agency of affordable housing. The affirmative marketing plan will address the requirements of N.J.A.C. 5:93-11. In addition, the affirmative marketing plan prohibits discrimination in the sale, rental, financing or other services related to housing on the basis of race, color, sex, religion, handicap, familial status/size or national origin. The Township is in the COAH-established housing region consisting of Bergen, Hudson, Passaic and Sussex Counties. The affirmative marketing plan is a continuing program and will meet the following requirements.
(1) All newspaper articles, announcements, advertisements and requests for applications for low- and moderate-income units will be submitted to the following newspapers: The Record, Hudson Dispatch, Star-Ledger and Herald News.
(2) The primary marketing will take the form of at least one press release sent to the above newspapers and a paid advertisement in each of the above newspapers. Additional advertising and publicity will be done on an as-needed basis if necessary to identify a sufficient pool of income eligible households.
(3) Advertisements in newspapers will include at lease the following information:
(a) Name of housing development.
(b) Name of sponsor/developer of the housing.
(c) Street address and the housing.
(d) Direction to the housing units.
(e) Range of affordable selling prices/rents.
(f) Size of bedroom type of units.
(g) Applicable household income limits for the unit types offered.
(h) Location where applications for the units may be requested and submitted, including business address, telephone number, fax number, email address (if available) and Web site (if available).
(4) All newspapers articles, announcements, advertisements and requests for applications for low- and moderate-income units will be submitted to community-oriented weekly newspapers and appropriate religious publications.
(5) Applications, brochures, flyers and posters used as part of the affirmative marketing program shall be distributed within the region in several convenient locations, including, at minimum, the municipal administration building, the municipal library, the developer’s sales/rental office, senior center and local places of worship, and the following offices in the housing region: municipal clerks, housing authorities, offices on aging, county libraries, rental assistance office, county welfare or social services board or agency and community action agencies in the housing region.
(6) Applications shall be mailed to prospective applicants upon request.
(7) Community organizations will be forwarded information on the availability of units to aid in the affirmative marketing program, with special emphasis on reaching out to households that are least likely to apply for affordable housing within South Hackensack’s housing region.
(8) A random computer selection method, specifically a lottery after an established publicly announced application deadline, will be used to randomly select occupants.
(9) The cost of advertising the availability of low- and moderate-income units is the sponsor’s or developer’s responsibility.
(10) Households who live or work in the COAH-established housing region (Bergen, Hudson, Passaic and Sussex Counties) may be given preference for sales and rental units constructed within South Hackensack. Applicants living outside the housing region will have an equal opportunity for units after regional applicants have been initially serviced. South Hackensack intends to comply with N.J.A.C. 5:93-11.17 on residency preferences.
(11) Sponsors and developers of low- and moderate-income housing may assist in the marketing of the affordable units.
(12) The marketing process for available low- and moderate-income units shall begin at least 120 days before the issuance of either temporary or permanent certificates of occupancy. The marketing program will continue until all low- and moderate-income housing units are initially occupied and for as long as affordable units are deed restricted and occupancy or reoccupancy of units continues to be necessary.
(13) The Township and its administrative agent will comply with the monitoring and reporting requirements of N.J.A.C. 5:93-11.6 and 5:93-12.1.