In all commercial districts, only the following signs are permitted and then only if accessory and incidental to a permitted or special use in such districts:
A. Identification Signs: Subject to the following:
1. Number And Content: There shall be not more than one identification sign for each zoning lot. Such sign shall indicate only the name and/or address of the owner(s) or business establishment(s). On a corner lot, two (2) such signs, one facing each street, shall be permitted.
2. Type: Identification signs may be ground signs or wall signs.
3. Area: No identification sign shall have more than two (2) exposed faces, nor have a gross surface area larger than ten (10) square feet per face.
4. Location: Identification signs may be located in any required yard, provided they are placed adjacent to the principal or secondary entrance to the principal building or zoning lot and do not extend over any lot line.
5. Height: No identification sign shall be located higher than fifteen feet (15') above curb level.
B. Business Signs: Which advertise the activity, services or merchandise offered or conducted on the premises thereof are permitted, subject to the following:
a. Number: For each use occupying the premises, no more than one wall sign is permitted, except when approved by the village board as a special use, additional signage may be allowed facing a public street, public right of way, easement for access or parking area.
b. Area: The maximum surface area in square feet for all wall signs shall not exceed the following:
(1) Front walls, eight percent (8%) of the area of the building wall to which the sign(s) is affixed.
(2) Side walls, four percent (4%) of the area of the building wall to which the sign(s) is affixed, if approved.
c. Location: Wall signs may be located on the outermost wall of the principal building fronting on a public street, public right of way, easement for access or parking area.
d. Height: Wall signs shall not project higher than the parapet line of the roof of a building or more than thirty feet (30') above grade, whichever is lower.
e. Construction: All wall signs shall be individual letters or symbols; box type applications are prohibited.
f. In Multi-Tenant Developments: Wall signage shall conform to the following:
(1) Sign programs for multi-tenant developments shall be required as a condition of the development plan approval. Such programs shall address size, location, style, colors and materials.
(2) Wall signs for structures developed on outlots of shopping centers shall be consistent with the wall sign program established or approved for the shopping center in which they are located.
a. Number: No more than one ground sign shall be permitted per zoning lot except as follows:
Planned unit developments.
b. Area: The maximum surface area for all ground signs shall not exceed thirty two (32) square feet for each exposed face nor exceed an aggregate surface area of sixty four (64) square feet, except as follows:
Planned unit developments.
c. Location: Ground signs may be located in a required front, corner side, side or rear yard but shall be a minimum of five feet (5') from any lot line.
d. Height: Ground signs shall not project higher than fifteen feet (15') above the curb level, except:
Planned unit developments.
3. Monument Signs: Monument signs are permitted only in shopping centers, with gross floor area of fifteen thousand (15,000) square feet or more, if they meet the following six (6) requirements:
a. No more than one sign per zoning lot.
b. That the sign is not less than five feet (5') from any street right of way line.
c. The area of the sign shall be limited to one hundred (100) square feet on each side.
d. The advertising displayed on the sign shall be limited to business, merchandise and services found within the respective shopping center.
e. No part of the sign, including braces, supports or lights, shall be exposed, nor exceed a height of twenty feet (20').
f. The height of the sign shall be measured from grade level directly below the face of the sign to the highest part of the sign. (Ord. 2009-34, 12-3-2009, eff. 1-1-2010)
4. Window Signs: No windows shall be fully painted or an affixed film installed so as to obstruct line of sight into the business. Window signs shall not cover more than fifty percent (50%) of the total window area, shall not obstruct line of sight, shall not be flashing and shall conform to all requirements of the village sign code. Any window outline lighting shall be installed on the interior of the window only. All outline lighting shall be maintained in good repair or removed within ten (10) days of notice.
a. Electronic message centers installed on the interior of storefront windows shall conform to the following requirements:
(1) The maximum size of the sign is six (6) square feet;
(2) The message shall be a single color; and
(3) The message shall be static for a minimum of thirty (30) seconds at a time. (Ord. 2015-8, 5-7-2015)
5. Plan Required For Businesses Located In Shopping Centers: A sign plan is required to allow for a uniform appearance of signs within shopping centers. Tenants and owners must comply with the shopping center's approved sign plan. The shopping center sign plan shall be approved as part of the building permit for the shopping center, or if an existing center, by the submittal and approval of a signage plan by the community development department. The sign plan must include provisions to ensure signs within the shopping center are compatible in type, size, shape, color, style, illumination, material, and relative position on the building face. Amendments to the approved sign plan must be submitted in writing by the shopping center owner or management company, for consideration by the zoning administrator. The requirements in the approved sign plan are in addition to the requirements of this chapter. In the event that there is a conflict between the requirements of the sign plan and this chapter, the more restrictive requirements shall control.
C. Signs Accessory To Parking Areas: For nonresidential uses which are lawfully established in residential districts under this title, subject to the following:
1. Number And Area: Signs designating parking area entrances or exits are limited to one sign for each such entrance or exit, and to a maximum size of two (2) square feet each. One sign per parking area, designating the conditions of use or identity of such parking area and limited to a maximum size of nine (9) square feet, shall be permitted. On a corner lot, two (2) such signs, one facing each street, shall be permitted.
2. Type: Signs accessory to parking areas may be ground signs or wall signs.
a. Signs designating parking entrances or exits may be located within a required front, side or rear yard but shall not extend over any lot line.
b. Signs designating the conditions of use or identity of such parking area shall be located no closer to a front, side or rear lot line than one-half (1/2) of the minimum setback required in the district.
4. Height: No sign shall be located higher than six feet (6') above the established average grade of the parking area.
D. Temporary Signs: Subject to the provisions of section 11-10-4 of this chapter. The following temporary signs shall be permitted in all commercial districts:
Temporary business signs.
E. Landscaping: Ground signs and monument signs, as defined herein, shall have landscaping areas surrounding said signs, equal to two (2) times the square footage of the permitted sign, which includes a minimum of fifty percent (50%) live landscaping. (Ord. 2009-34, 12-3-2009, eff. 1-1-2010)
F. Menu Boards And Outdoor Speakers Accessory To Drive-Through Facilities: Menu boards used at drive-through lanes and signs used by gas stations that only display gasoline prices shall not require a special use permit. Such information on menu boards at drive-through lanes and gas stations that display only gas prices shall be displayed in a static manner (no motion permitted), have a uniform color, and illumination levels shall not exceed surrounding light levels. Only one menu board for an approved drive-through facility shall be permitted; such menu board shall not exceed thirty two (32) square feet in size, and shall not be encumbered with attachments or additional advertising. Speakers incidental to the use of the menu board shall, where feasible, be incorporated therein. If a separate speaker, with video display is provided, no additional advertising on the display or exterior of the structure shall be permitted. The speaker must match the menu board in color, material and design. (Ord. 2009-34, 12-3-2009, eff. 1-1-2010; amd. Ord. 2015-8, 5-7-2015)
G. Electronic Message Centers: Electronic message centers may be allowed by special use permit issued in accordance with the general objectives outlined in section 11-13-8 of this title.
1. Any sign with copy, graphics, or display that changes by electronic or mechanical means, shall remain fixed, motionless and nonflashing.
a. The electronic message center shall serve the public convenience at its location and shall be located no closer than three hundred feet (300') to another such device that is directed or facing the same street.
b. The lot where the sign is located shall have a minimum frontage of three hundred (300) linear feet along the arterial road.
c. The message on the electronic message center may include public service information such as time, temperature, date, weather, traffic conditions or other messages of interest to the traveling public.
d. The electronic message centers shall:
(1) Be designed and located so that the entire message is legible to motorists intended to view it;
(2) Be constructed from nonreflective materials and illuminated in a manner that does not create glare; and
(3) The amount of text shall be limited so as to display a message that is legible to motorists intended to view it.
e. The size of the electronic message center shall conform to all applicable regulations as specified in this chapter. No more than six (6) permanent items of information shall be permitted on a sign that incorporates an electronic message center. Electronic message centers shall be installed as part of the monument signage for the property. The electronic message center portion of the sign shall be limited to less than fifty percent (50%) of the total area of the sign face.
f. The message format shall conform to the following requirements:
(1) The message shall not consist of flashing, scintillating, chasing or animated lights, or include animated pictorial graphics;
(2) Text shall be uniform in color, appearance, and font; and
(3) The message, including single and multiple lines of text, shall not change more frequently than once every ten (10) seconds;
g. A display time, shorter or longer than that provided in subsection G1f(3) of this section, may be required due to site specific circumstances, traffic patterns, and/or traffic volume.
h. The operation of an electronic message center under a special use permit for an electronic message center, which was granted prior to the effective date of subsection G1f of this section that permitted a message display to change more frequently than as provided in that subsection, shall be a nonconforming use and require a new special use permit upon the extension, expansion, enlargement, increase in intensity or destruction over fifty percent (50%) of the market value of the electronic message center.
i. Electronic message center signs shall not exceed a maximum illumination of five thousand (5,000) nits (candelas per square meter) during daylight hours and a maximum illumination of five hundred (500) nits (candelas per square meter) between dusk to dawn as measured from the sign's face at maximum brightness. All electronic message center signs shall have an ambient light monitor that will automatically adjust the brightness levels based on ambient light conditions. Prior to applying for a special use permit, the applicant shall submit photos of the proposed electronic message center, as it would appear during daytime and evening hours.
j. All electronic message center signs must be equipped with a default mechanism that will stop the messaging or freeze the image in one position when a malfunction in electronic programming occurs. (Ord. 2015-8, 5-7-2015)