Purpose and General Provisions. The purpose of this subsection is to encourage the effective use of signs as a means of communication, to maintain and enhance the aesthetic environment and the Township's ability to attract economic development and growth, to improve vehicular and pedestrian safety, and to enable the fair and consistent enforcement of the regulations of this subsection.
This subsection is not designed to limit or prohibit speech, but to regulate the conduct of the message. The Township of Upper's sign regulations are content neutral.
No sign shall be erected, altered or replaced which is not in accordance with the standards established in this chapter. The erection of any sign shall require a construction permit, except as noted herein. No sign of any type shall be permitted to obstruct driving vision, traffic signals, traffic direction and identification signs, other places of business, other signs or windows of the buildings on which they are located. No sign shall be attached to trees, fence posts, stumps, utility poles or other signs, but shall be freestanding or attached to buildings in an approved manner.
No billboards or off-site commercial advertising sign shall be erected or replaced, except in the Pinelands Area as provided in Subsection 13 below. Within the Pinelands area, no existing billboard or off-site commercial advertising sign not in conformance with Subsection 13 below shall continue beyond January 14, 1991.
1. Animated, Flashing and Illusionary Signs. Signs using mechanical or electrical devices to revolve, flash or display movement or the illusion of movement are prohibited. Electronic message signs shall not continuously stream or flash messages and/or pictures. Messages shall be static and shall not change for at least one minute.
2. Freestanding signs, where permitted, shall be supported by one or more columns or uprights which are firmly embedded in the ground, except within the MTCD, WTC, TC and TCC zone districts, pole signs shall not be permitted. Exposed guy wires, chains or other connections shall not be made in permanent support of the freestanding signs.
[Ord. No. 011-2018; amended 5-26-2020 by Ord. No. 005-2020]
3. Height. No freestanding or attached sign shall be higher at any point than the roofline of the building except that no sign shall exceed any lesser height if particularly specified in §
20-4 or in this Subsection
20-5.10. In addition, no attached sign shall project into or hang over a street right-of-way, and no sign shall project beyond a building in a manner placing it above an area traversed by motor vehicles, such as, but not limited to, driveways and parking areas. Where signs project beyond a building facade or wall over a pedestrian way, the lowest portion of the sign shall be at least eight feet above the walkway.
4. Illuminated signs shall be so arranged as to reflect the light and glare away from adjoining premises and away from adjoining highways. No sign with red, green or blue illumination in a beam, beacon or flashing form resembling an emergency light shall be erected in any location. Illuminated signs shall comply with the appropriate State Uniform Construction Codes. (See Subsection
20-5.5 for additional standards.)
5. Information and Direction Sign. Street number designations, postal boxes, on-site directional and parking signs, warning signs and signs posting property as "private property," "no hunting" or similar signs are permitted in all zones but are not to be considered in calculating sign area. No such sign shall exceed two square feet in area.
6. Maintenance. Signs must be constructed of durable materials, maintained in good condition and not allowed to become dilapidated. Within the Pinelands Area, signs shall be of a character and composition to be harmonious with the scenic value of the Pinelands to the maximum extent practicable.
7. Portable signs shall conform to the following:
(a) Each conforming commercial lot shall be permitted to have one portable sign.
(b) Sign shall be of professional grade materials and quality.
(c) Shall not be illuminated or electronic.
(d) Sign shall not be located in the sight triangle.
(e) Sign shall be removed from display after business hours. Portable sign may be one of the following types:
(1) A-Frame sign with a maximum dimension of two feet by three feet.
(2) Yard sign with a maximum dimension of two feet by two feet.
(3) Variable message sign with a maximum dimension of two feet by three feet.
(f) Shopping Center shall be permitted one portable sign per business. Sign shall be permitted in front of business on sidewalk, but not placed to block pedestrian access. Sign shall not be permitted along the roadway of a Shopping Center.
8. Real Estate Signs. Two signs temporarily advertising the sale, rental or lease of the premises or portion thereof shall be permitted. Total area of all signs not to exceed 32 square feet. (Two sides may be used.) Signs shall be removed at the expense of the advertiser within 15 days after the termination or completion of the matter or business being advertised. "Sold" signs shall be permitted between the signing of the contract of sale and 15 days after the legal closing. All such signs do not require a construction permit.
9. Sign area shall be measured around the outside edges of a framed or enclosed sign or by the area utilized by isolated words and/or symbols, including the background, whether open or enclosed; but the area shall not include any supporting framework and bracing incidental to the display itself.
10. Signs and sign structures of all types shall be located to allow a clear, unobstructed line of sight for 300 feet from the stop line of any intersection of streets and/or driveways.
11. Signs with two exposures shall be measured for area by using the surface area of one side of the sign only. Both sides may be used.
12. Wall fascia or attached signs shall be firmly attached to the exterior wall of a building and shall not project more than eight inches from the building.
13. Billboards and Off-site Commercial Advertising Signs. No billboard or outdoor off-site commercial advertising signs, other than signs advertising agricultural commercial establishments, shall be permitted. Billboard or outdoor off-site commercial advertising signs advertising agricultural commercial establishments, shall be permitted provided that:
(a) No more than two signs shall be placed in any one direction along each road directly approaching the establishment; and
(b) Sign shall not exceed 32 square feet in area.
(c) Shall be permitted a portable sign in accordance with Subsection
a7 above.
(d) Portable sign shall only be permitted during season that the commercial establishment is open.
14. Banners shall be permitted on walls, fences or supported by posts. Banners located on posts must meet the setback requirements for freestanding sign. Banners shall not exceed the total sign area permitted on the premises for a permanent wall signs. Such banners shall be permitted in addition to any permanent signage allowed. Banners are permitted for two, thirty-day periods within a calendar year. The Zoning Officer shall be notified in writing before a banner is displayed.
15. Temporary signs for advertising contractor services shall be permitted in accordance with the following:
[Added 10-28-2019 by Ord. No. 016-2019]
(a) Sign may be placed for a period of 30 days after a certificate of occupancy or approval has been issued (permanent or temporary) or 30 days for work that does not require a construction permit at a residence where the work is being performed.
(b) No more than five signs may be placed throughout the Township at any given time for a single contractor.
(c) The sign shall be nonilluminated, not larger than four square feet in area.
(d) Only one contractor sign may be placed at any given residence unless the work being performed is in conjunction with a construction permit and all signs must be placed on a common sign board no larger than 32 square feet in size.
(e) The Zoning Officer shall be notified in writing before the sign is placed at the residence.
16. Flags. Decorative or informational flags such as "open" or "welcome," with a limit of one flag per business. Flags and flagpoles shall not be in the right-of-way.
[Added 10-28-2019 by Ord. No. 016-2019]