Except as otherwise provided herein, the lawful use of a building or structure or the lawful use of any land existing and lawful at the effective date of this Zoning chapter, or in the case of a change of regulations, then at the time of such change, may be continued, although such use does not conform to the provisions hereof. Except as provided in this article, such nonconforming use may not be enlarged, extended, reconstructed or structurally altered, except in compliance with the provisions of this Zoning chapter.