For the purpose of these sign regulations, the following words and phrases shall have the meanings respectively ascribed to them by this section:
"Area of a sign"means the entire area within a single continuous perimeter enclosing the extreme limits of all elements such as boards or frames, perforated or solid backgrounds, ornamental embellishments, writings, representations, emblems or any figures or similar characters, including any spires, masts, shafts or similar projections, but excluding the necessary supports or uprights on which such sign is placed. Where a sign has two or more faces, the area of all faces shall be included in determining the area of the sign, except where two faces are placed back to back and are at no point more than two feet from one another. The area of the sign shall be taken as the area of one face if the two faces are of equal area or as the area of the larger face if the two faces are of unequal area.
"A-frame sign"is a freestanding sign usually hinged at the top, or attached in a similar manner, and widening at the bottom to form a shape similar to the letter "A." Such signs are usually designed to be portable; hence they are not considered permanent signs. See Section
17.60.160, Signs in commercial districts.
Banner, Flag, Pennant or Balloon.Any cloth, plastic, paper or similar material used for advertising purposes attached to any structure, staff, pole, line, framing or vehicle, including captive balloons and inflatable signs but not including official flags of the United States, the state of California and other states of the nation, counties, municipalities, official flags of foreign nations and nationally or internationally recognized organizations.
"Bench sign"means a bench located outdoors with advertising matter thereon.
"Bulletin board"means a sign used to announce a coming event or attraction or used to convey a specific message related to the building or use of the property on which the bulletin board is located. In all zones, bulletin boards that are displayed so as to be viewed from a public street, highway, parking lot, walkway or mall shall be subject to the sign regulations of the zone in which the building or property is located.
"Canopy"means a shelter, which may or may not be attached to a building and which does not encroach into nor overhang a public street or alley right-of-way.
"Canopy sign"means a sign attached to or affixed to or hung from a canopy but not projecting from the face of the canopy. A canopy sign shall be parallel to the face of a canopy except for a sign hung under a canopy. If the canopy has a roof slope flatter than forty-five degrees (one horizontal to one vertical), no sign shall project above the face of the canopy. If the canopy has a slope of forty-five degrees or steeper, a canopy sign shall not project above the highest point of the canopy roof behind the sign.
"Construction sign"means a sign with the names of the architects, engineers, contractors, subcontractors and financing agencies of buildings and structures being constructed upon the premises on which the sign is located. See Section 17.60.140(C)(3), Special purpose signs.
"Directional sign"means one or two types of signs. An exterior directional sign shall mean a sign oriented to a street and used to direct and control pedestrian or vehicular traffic and located on the same lot or premises as the use which it is intended to serve. An interior directional sign shall mean a directional, warning or informational sign not bearing any advertising message readable from any street right-of-way. It shall be located on the same lot or premises as the use which it is intended to serve. See Sections
17.60.130, Exempt signs, and 17.60.140, Special purpose signs.
"Electronic message board sign"means a sign capable of displaying words, symbols, figures, or images that can electronically or mechanically be changed by remote or automatic means.
"For sale or rent sign"means a sign advertising that the subject building or real property or portion thereof is for sale, rent or lease. See Section 17.60.140(C)(1), Special purpose signs.
"Freestanding sign"means a sign detached from any building or structure, and the supports of which are permanently affixed in the ground. See Sections
17.60.150, Signs in residential districts; 17.60.160, Signs in commercial districts; 17.60.170, Signs in industrial districts; and 17.60.190, Temporary signs.
"Garage sale sign"means a sign which is used to advertise the sale of used or secondhand merchandise at dwellings and on residentially zoned property; such sales are also commonly known as patio sales, yard sales, etc.
"Height"means the vertical distance from the highest point of the sign.
"Identification sign"means any sign which is used to identify or advertises the occupant of a building, lot or premises or the merchandise or activity available at the building, lot or premises where the sign is located.
"Lighted sign"means any sign which is illuminated whether directly or indirectly by artificial light. See Sections
17.60.040, Illuminated signs; 17.60.050, Motion or simulated motion restricted; and 17.60.100, Prohibited signs.
"Marquee"is a permanent roofed structure attached to and supported by a building and projecting over public property.
"Marquee sign"means a sign attached to or hung from a marquee but not projecting from the face of the marquee or above the top of the ridgeline of the building. "Marquee sign" also means a sign similarly mounted on any other roof structure that overhangs into public property.
"Memorial plaque"is a flat plate or disk that is ornamented or engraved for mounting as a wall decoration to serve as a remembrance of a person or event normally imbedded into the wall and made of an incombustible material. See Section
17.60.130.
"Monument sign"is a specific type of ground sign supported from grade to the bottom of the sign with the appearance of having a solid base. These signs are generally located at the primary entry points to a project, and identify the name of center or group of buildings rather than that of an individual tenant.
"Open house directional sign"means a sign with the words "open house" and may include an arrow or other directional symbol and real estate office name.
"Outdoor advertising sign or billboard"is any sign advertising an establishment, merchandise, service or entertainment which is not sold, produced, manufactured or offered at the property on which the sign is located. See Section 17.60.100(K), Prohibited signs.
"Political sign"means any impermanent sign or advertising device or display, with or without letters, words, numbers or figures thereon, which is designed to advertise a candidate for political office, a political party or a measure scheduled for an election. See Section
17.60.140(B), Special purpose signs.
"Portable sign"is any sign not permanently attached to the ground or other permanent structure, or a sign designed to be transported. See Sections
17.60.100(F), Prohibited signs and 17.60.160, Signs in commercial districts.
"Principal frontage"means that wall of a building or structure which has frontage on a public street, highway, parking lot walkway or mall, and which is designated by the owner or occupant thereof as the principal frontage of the building or structure for the purpose of Section
17.60.160 of these regulations.
"Projecting sign"means any of the following:
1. Any sign attached to and projecting from the face of a wall, canopy or marquee;
2. Any sign mounted on a canopy roof or building roof that has a slope flatter than a forty-five degree angle (one horizontal to one vertical).
"Ridgeline"means the peak of the roof, the top of a parapet, or the top of the wall of a building.
"Seasonal signs"means holiday greetings, decorations and displays such as those which relate to Christmas, Halloween and the like, excluding advertising signs disguised as seasonal decorations. See Section
17.60.190, Temporary signs.
"Shopping center sign"means a grouping or cluster of tenants on a single property comprised of one thousand square feet or more of retail sales area.
"Sign"means any structure, device, letter, figure, character, poster, picture, trademark or reading matter which is used or designated to announce, declare, demonstrate, display or otherwise identify or advertise or attract the attention of the public.
"Subdivision sign"means a sign indicating the name of a recorded subdivision, the name of the contractor or subdivider, the name of the owner or agent and/or giving information regarding directions, price and/or terms. See Section 17.60.140(C)(4) through (6), Special purpose signs.
"Subdivision directional sign"means a sign indicating the name of a recorded subdivision and information regarding location. The name of the contractor or subdivider, the name of the owner or agent and/or information regarding price and/or terms may also be noted. See Section 17.60.140(C)(4) through (6), Special purpose signs.
"Temporary sign"means any banner, pennant, valance, balloon, streamer, placard or similar impermanent or advertising device or display with or without letters, words, numbers or figures thereon which directs, promotes service or price, or which is otherwise designed to attract attention. See Section
17.60.190, Temporary signs.
"Wall"means any wall or element of a wall or any member or group of members which defines the exterior boundaries or courts of a building or structure and which has a slope steeper than one horizontal to two vertical, with the horizontal.
"Wall sign"means any sign painted on, attached to or erected against the wall of a building or structure with the exposed face of the sign in a place approximately parallel to the plane of the wall and which does not project beyond the tip or ends of the wall.
"Window sign"means any sign temporarily displayed on the inside of a window or temporarily painted on a window and facing a street, highway, parking lot, walkway or mall. See Section
17.60.130(E), Exempt signs.
"Zone"means one of the various classes, districts or areas into which the city has been divided by this title.
(Ord. 2011-02 §1; Ord. 2018-04 §1)