[CC 1961 §23.23.02; Ord. No. 2974 §23.23.02, 6-20-1988; Ord. No. 3048 §1(23.23.02), 5-1-1989; Ord. No. 3121 §1, 5-7-1990; Ord. No. 4814, 10-16-2023]
Certain terms are defined for the purpose of this Article as follows; definitions shall include billboards unless otherwise specified:
ABANDONED SIGN
A sign which no longer identifies or advertises a bona fide business, lessor, service, owner, product, or activity, and/or for which no legal owner can be found. This definition shall also include any billboard structure which no longer supports the billboard for which it was designed.
ADMINISTRATOR
The Director of Public Works or his/her designated representative, whose responsibility it is to administer the provisions of this Article.
ANIMATED SIGN
Any sign which uses movement or change of lighting to depict action or to create a special effect or scene (compare "Flashing Sign").
ARCHITECTURAL, SCENIC, OR HISTORIC AREA
An area of special control that contains unique visual or historic characteristics or whose natural beauty requires special regulations to ensure that all billboards displayed within the area are compatible with the area.
AREA
(see "Sign, Area Of")
AWNING
A shelter projecting from and supported by the exterior wall of a building constructed of non-rigid materials on a supporting framework (compare "Marquee").
AWNING SIGN
A sign painted on, printed on, or attached flat against the surface of an awning.
BANNER SIGN
A sign made of fabric or any non-rigid material with no enclosure framework.
BILLBOARD
An off-premises object, device, display, sign, or structure, or part thereof, displayed outdoors or visible from a public way, which is used to advertise, identify, display, direct or attract attention to an object, person, institution, organization, business, product, service, event or location, or to express a point of view, by any means, including words, letters, figures, design, symbols, advertising flags, fixtures, colors, illuminations or projected images. Each substantially different face of a billboard structure shall constitute a separate billboard. Billboards do not include on-premises commercial or political signage nor small commercial or non-commercial signs temporarily placed in residential lawns by residents, owners, contractors, realtors, or by or on behalf of political candidates or issues.
BILLBOARD AREA
The facing of a billboard, including copy, insignia, background, structural supports, and border and trim. The measurement shall be determined by the smallest rectangle inclusive of all letters and images. The structural supports shall be excluded if they do not constitute a major part of the billboard or if the structure is not used to identify or attract attention to the business or product.
BUILDING
As defined in Section 400.020.
CHANGEABLE COPY SIGN (AUTOMATIC)
A sign on which the copy changes automatically on a lampbank or through mechanical means, e.g., electrical or electronic time and temperature units more than once every six (6) seconds.
CHANGEABLE COPY SIGN (MANUAL)
A sign on which copy is changed manually in the field, e.g., readerboards with changeable letters.
CITY
Unless the context clearly discloses a contrary intent, the word "City" shall mean the City of Berkeley, Missouri.
CLEARANCE (OF A SIGN)
The smallest vertical distance between the grade of the adjacent street or street curb and the lowest point of any sign, including framework and embellishments, extending over that grade.
COMMERCIAL BILLBOARD
A billboard which identifies goods or services that are not sold on the premises where the billboard is located.
CONSTRUCTION SIGN
A temporary sign identifying an architect, contractor, subcontractor, and/or material supplier participating in construction on the property on which the sign is located.
COPY
The wording on a sign surface in either permanent or removable letter form.
DIRECTIONAL/INFORMATION SIGN
An on-premises sign giving directions, instructions, or facility information and which may contain the name or logo of an establishment but no advertising copy, e.g., parking or exit and entrance signs. In the case of billboards, this shall mean a sign erected and maintained by local officials within the public right-of-way, to indicate to the traveling public the route and distance to public accommodations, facilities, commercial services and points of scenic, historical, cultural, recreational, educational or religious interest. Such signs shall conform to all applicable State regulations regarding the placement of billboards in public rights-of-way.
DOUBLE-FACED SIGN
A sign with two (2) faces.
ELECTRICAL SIGN
A sign or sign structure in which electrical wiring, connections, or fixtures are used.
ELECTRONIC MESSAGE CENTER
(see "Changeable Copy Sign, Automatic")
EXPRESSWAY or FREEWAY
A highway to which access is restricted except by ramps or interchanges.
FACADE
The entire building front including the parapet.
FACE OF SIGN
The area of a sign on which the copy is placed.
FESTOONS
A string of ribbons, tinsel, small flags or pinwheels.
FLASHING SIGN
A sign which contains an intermittent or sequential flashing light source used primarily to attract attention. Does not include changeable copy signs, animated signs, or signs which, through reflection or other means, create an illusion of flashing of intermittent light (compare "Animated Sign," "Changeable Copy Sign").
FLAT ROOF SIGN
A sign located on the roof of a building with no space between the sign and the roof, no part of which projects above the horizontal plane of the roof.
FREESTANDING SIGN
A sign located on the roof of a building with no space between the sign and the roof, no part of which projects above the horizontal plane of the roof.
FRONTAGE
The length of the property line of any one (1) premises along a public right-of-way on which it borders.
FRONTAGE, BUILDING
The length of an outside building wall on a public right-of-way.
GOVERNMENT SIGN
Any temporary or permanent sign erected and maintained by the City, County, State, or Federal Government for traffic direction or for designation of or direction to any school, hospital, historical site, or public service, property, or facility.
HEIGHT (OF A SIGN)
The vertical distance measured from the highest point of the sign, excluding decorative embellishments, to the grade of the adjacent street or the surface grade beneath the sign, whichever is less (compare "Clearance").
IDENTIFICATION SIGN
A sign whose copy is limited to the name and address of a building, institution, or person and/or to the activity or occupation being identified.
ILLEGAL SIGN
A sign which does not meet the requirements of this Code and which has not received legal non-conforming status.
ILLUMINATED SIGN
A sign with an artificial light source incorporated internally or externally for the purpose of illuminating the sign.
INCIDENTAL SIGN
A small, sign, emblem, or decal informing the public of goods, facilities, or services available on the premises, e.g., a credit card sign or a sign indicating hours of business.
LOT
A parcel of land legally defined on a subdivision map recorded with the assessment department or land registry office, or a parcel of land defined by a legal record of survey map.
MAINTENANCE
For the purposes of this Article, the cleaning, painting, repair, or replacement of defective parts of a sign in a manner that does not alter the basic copy, design, or structure of the sign.
MANSARD
A sloped roof or roof-like facade architecturally comparable to a building wall.
MARQUEE
A permanent roof-like structure or canopy of rigid materials supported by and extending from the facade of a building (compare "Awning").
MARQUEE SIGN
Any sign attached to or supported by a marquee structure.
NAMEPLATE
A non-electric on-premises identification sign giving only the name, address, and/or occupation of an occupant or group of occupants.
NON-CONFORMING SIGN
1.
A sign which was erected legally but which does not comply with subsequently enacted sign restrictions and regulations.
2.
A sign which does not conform to the Sign Code requirements but for which a special permit has been issued.
3.
A billboard which was lawfully erected and maintained at the effective date of this Article, or any amendment thereto, that does not conform to the regulations of the district in which it is located.
OCCUPANCY
The portion of a building or premises owned, leased, rented, or otherwise occupied for a given use.
OFF-PREMISES SIGN
A sign structure advertising an establishment, merchandise, service, or entertainment, which is not sold, produced, manufactured, or furnished at the property on which said sign is located, e.g., "billboards" or "outdoor advertising."
ON-PREMISES SIGN
A sign which pertains to the use of the premises on which it is located.
OWNER
A person recorded as such on official records. For the purposes of this Article, the owner of property on which a sign is located is presumed to be the owner of the sign unless facts to the contrary are officially recorded or otherwise brought to the attention of the Administrator, e.g., a sign leased from a sign company.
PAINTED WALL SIGN
Any sign which is applied with paint or similar substance on the face of a wall.
PARAPET
The extension of a false front or wall above a roofline.
PERSON
For the purposes of this Article, any individual, corporation, association, firm, partnership, or similarly defined interest.
POINT OF PURCHASE DISPLAY
Advertising of a retail item accompanying its display, e.g., an advertisement on a product dispenser.
POLE COVER
Covers enclosing or decorating poles or other structural supports of a sign.
POLITICAL BILLBOARD
A billboard that advertises a candidate or an issue which is to be voted on in a local, State, or Federal elections.
POLITICAL SIGN
For the purposes of this Article, a temporary sign used in connection with a local, State, or national election or referendum. Political signs displayed in residential areas shall not exceed six (6) square feet in sign face. Political signs shall be displayed no sooner than ninety (90) days prior to an election and shall be removed within fourteen (14) days after the election.
PORTABLE SIGN
Any sign designed to be moved easily and not permanently affixed to the ground or to a structure or building.
PREMISES
A parcel of land with its appurtenances and buildings which, because of its unity of use, may be regarded as the smallest conveyable unit of real estate, under the same ownership or control and which is not divided by a street.
PROJECTING SIGN
A sign, other than a flat wall sign, which is attached to and projects from a building wall or other structure not specifically designed to support the sign.
REAL ESTATE SIGN
A temporary sign advertising the real estate upon which the sign is located as being for rent, lease, or sale.
ROOFLINE
The top edge of a roof or building parapet, whichever is higher, excluding any cupolas, pylons, chimneys, or minor projections.
PROJECTING ROOF SIGN
Any sign erected over or on the roof of a building that physically projects above or out from the roof (compare "Mansard," "Wall Signs").
ROTATING SIGN
A sign in which the sign itself or any portion of the sign moves in a revolving or similar manner. Such motion does not refer to methods of changing copy.
SCENIC ROADSIDE
Scenic roadsides include those land areas within the municipal limits which lie within the viewshed of either side of the outermost edge of any of the roads, which are of uncommon visual importance or scenic attractiveness.
SIGN
Any device, structure, fixture, or placard using graphics, symbols, and/or written copy designed specifically for the purpose of advertising or identifying any establishment, product, goods, or services.
SIGN, AREA OF
1.
Projecting And Freestanding. The area of a freestanding or projecting sign shall have only one (1) face (the largest one) of any double or multi-faced sign counted in calculating its area. The area of the sign shall be measured as follows if the sign is composed of one (1) or two (2) individual cabinets:
a.
The area around and enclosing the perimeter of each cabinet or module shall be summed and then totaled to determine total area. The perimeter of measurable area shall not include embellishments such as pole covers, framing, decorative roofing, etc., provided that there is not written advertising copy on such embellishments.
b.
If the sign is composed of more than two (2) sign cabinets or modules, the area enclosing the entire perimeter of all cabinets and/or modules within a single, continuous geometric figure shall be the area of the sign. Pole covers and other embellishments shall not be included in the area of measurement if they do not bear advertising copy.
2.
Wall Signs. There shall be within a single, continuous perimeter composed of any straight line geometric figure which encloses the extreme limits of the advertising message. If the sign is composed of individual letters or symbols using the wall as the background with no added decoration, the total sign area shall be calculated by measuring the area within the perimeter of the advertising message.
SNIPE SIGN
A temporary sign or poster affixed to a tree, fence, etc.
SPACING
Spacing of billboards shall be the minimum distance between outdoor advertising billboard structures measured along the nearest edge of the pavement between points directly opposite the billboards along each side of the highway and shall apply to outdoor advertising billboard structures located on both sides of the highway involved.
STRUCTURE
Anything built that requires a permanent location.
SUBDIVISION IDENTIFICATION SIGN
A freestanding or wall sign identifying a recognized subdivision, condominium complex, or residential development.
TEMPORARY SIGN
A sign not constructed or intended for long-term use.
UNDER-CANOPY SIGN
A sign suspended beneath a canopy, ceiling, roof, or marquee.
USE
The purpose for which a building, lot, sign, or structure is intended, designed, occupied, or maintained.
VIEWSHED
An area visible from the road that provides vistas over water or across expanses of land, such as farmland, woodlands, coastal wetlands, mountaintops or ridgelines.
WALL SIGN
A sign attached parallel to and extending not more than twenty-four (24) inches from the wall of a building. This definition includes painted, individual letter, and cabinet signs, and signs on a mansard.
WINDOW SIGN
A sign installed inside a window and intended to be viewed from the outside. Window signs referring to sales and/or products for sale shall not exceed ten percent (10%) of the window area or ten (10) square feet in area, whichever is the smaller of the dimension.