Upon receipt of the report of the Commission, the City Council shall hold a public hearing in relation to the application. The Council shall cause notice of the time, place, and purpose of such hearing to be published in two (2) consecutive issues of a newspaper of general circulation in the City, the first (1st) notice of which shall be published at least fifteen (15) days prior to the date of the hearing, and shall, in addition, cause similar notices to be prominently posted at least fifteen (15) days prior to the hearing in no less than ten (10) places in the City. Five (5) or more of said notices shall be posted in the immediate vicinity of the property which would be affected by the proposed change. The provisions pertaining to public protests against changes in the zoning ordinance as provided by State law for all incorporated Cities, Towns, and Villages situated in Counties having a population of ten thousand (10,000) or more inhabitants, shall be applicable. Costs of such publication shall be paid by the applicant.