As used in this article, the following terms shall have the meanings indicated:
ANIMATED SIGN
A sign with action or motion, flashing, color changes requiring electrical energy, electronic or manufactured sources of supply, but not including wind-actuated elements such as flags, banners or specialty items. This definition does not include public service signs such as time and temperature, revolving or changeable message signs.
ARCHITECTURAL PROJECTION
Any projection which is not intended for occupancy and which extends beyond the face of an exterior wall of a building, but shall not include signs.
BACKGROUND AREA OF SIGN
The entire background area of a sign on which copy could be placed. In computing area of sign background, only that face or faces which can be seen from any one direction at one time shall be counted.
BUILDING FACADE
That portion of any exterior elevation of a building extending from grade to the top of the parapet wall or eaves and the entire width of the building elevation.
BUILDING FACADE FACING
A resurfacing of an existing facade with approved material, illuminated or nonilluminated.
CHANGEABLE COPY PANEL
A panel which is characterized by changeable copy, regardless of method of attachment.
COPY AREA OF SIGN
The actual area of the sign copy applied to any background. Compute copy area by straight lines drawn closest to copy extremities encompassing individual letters or words.
DIRECTIONAL SIGNS
On-premises incidental signs designated to guide or direct pedestrians or vehicular traffic.
FREESTANDING SIGNS
A sign which is supported by one or more columns, uprights or braces in or upon the ground.
ILLUMINATED SIGNS
A sign in which a source of light is used in order to make the message readable. This definition shall include internally and externally lighted signs.
MARQUEE
A permanent roofed structure attached to and supported by the building and projecting over public property or a pedestrian walkway.
MARQUEE SIGN
Any sign attached to or constructed in a marquee.
MULTIPLE COPY SIGN
A sign which advertises other than the name of the business and the principal product or service.
ON-PREMISES SIGN
A sign which carries only advertisements strictly incidental to a lawful use of the premises on which it is located, including signs or sign devices indicating the business transacted, services rendered, goods sold or produced on the premises, name of the business, name of the person, firm or corporation occupying the premises.
OUTDOOR ADVERTISING (OFF-PREMISES) SIGN
A sign which directs attention to a business, industry, profession, commodity, service or entertainment not necessarily sold or offered upon the premises where the sign is located.
PROJECTING BUILDING SIGN
A sign which projects more than 18 inches and which uses a building wall as its main source of support.
REVOLVING SIGN
A sign which revolves 360° but does not exceed eight revolutions per minute (rpm).
ROOF SIGN
A sign erected upon or above a roof or parapet wall of a building and which is wholly or partially supported by said building.
SIGN
Any device and all parts thereof which is used to advertise products, goods, services or otherwise promote the sale of objects or identify objects for sale.
SIGN STRUCTURE
Any structure which supports or is capable of supporting any sign, as defined in this chapter. A sign structure may or may not be an integral part of the building.
TEMPORARY SIGN
A sign which is intended to advertise community or civic projects, construction projects, real estate for sale or lease, or other special events on a temporary basis.
[Amended 4-12-2000 by Ord. No. 186-2000]
UNDER MARQUEE SIGN (UNDER-CANOPY SIGN)
A lighted or unlighted display attached to the underside of a marquee or architectural projection protruding over public or private sidewalks or right-of-way.
UNIFORM BUILDING CODE
The current edition of the Uniform Building Code as has been officially adopted by the municipality and becomes related to these guidelines as regarding construction, standards, approved materials and projection standards unless otherwise specified herein.
TIME AND TEMPERATURE SIGN
A display containing illuminated numerals flashing alternately to show the time and temperature.
WALL OR FASCIA SIGN
A sign which is in any manner affixed to any exterior wall of a building or structure and which projects not more than 18 inches from the building or structure wall and which does not extend more than four feet above the parapet, eaves or building facade of the building on which it is located; also includes signs affixed to architectural projections, canopies or marquees which project from a building facade, provided that the copy area of such signs remains parallel to the building facade.