The Borough of Bogota shall have primary responsibility for developing and implementing an Affirmative Marking Program that addresses the occupancy preference requirements in N.J.A.C. 5:92-15.1, or direct developer/sponsors to prepare such a program. The borough shall either require developers and/or sponsors of low and moderate income housing to market, screen, offer occupancy and select income eligible households accordingly, perform this responsibility themselves, establish an agency to perform on their behalf and/or enter into an agreement with outside agents. This Affirmative Marking Program shall identify representative groups operating in the municipality and its respective housing region. The developer and/or sponsor of low and moderate income housing shall actively market these units to appropriate representative groups, as specified in the Affirmative Marking Program.