Notwithstanding Section 40.26.020, each automobile dealership shall be allowed the following signs for identification of the franchise, premises, department uses on site and directional control, subject to city approval of a complete signage program which addresses each of the sign elements listed below. The maximum allowable square footage for total signage shall be two hundred square feet per automobile dealership. Freestanding dealership identification signs, wall-mounted dealership identification signs, secondary wall signs, site interior directional signs, site frontage directional signs, auto center identification signs, and other signs shall be counted toward the total square footage for signs.
(a)
A freestanding dealership identification sign shall be allowed for each dealership as follows:
(1)
One freestanding sign is allowed which may contain the manufacturer's logo, the dealership name, principal make of the new automobile sold by each dealer, or used car designation.
(2)
The sign may be located within a landscaped area adjacent to a public street a minimum of five feet behind the property line.
(3)
Signs may be internally illuminated.
(4)
The maximum allowable height for a free-standing dealership identification sign shall be forty feet.
(b)
Wall-mounted dealership identification signs are permitted as follows:
(1)
One wall sign shall be allowed for each principal building elevation that faces a public street, or freeway, for a maximum of two wall signs at corner parcels.
(2)
The wall-mounted dealership identification sign should be located near the top of the showroom or on a flat wall surface facing the main public street. Signs shall be mounted on roofs below the building roofline.
(3)
Signs may be internally illuminated.
(c)
Secondary wall signs are permitted as follows:
(1)
One secondary wall sign for each department (used cars, service, parts, body shop, etc.) shall be allowed.
(2)
The secondary wall signs should be located near the top of the building but shall be mounted below the building roof line.
(3)
Signs may be internally illuminated.
(d)
Site interior directional signs. Dealership directional signs shall be allowed, such as: "enter," "exit," "service entrance," "customer parking," "parts delivery," and "employee parking."
(e)
Site frontage directional signs.
(1)
One sign per entry shall be allowed to provide entry information, direction to department, direction to location of used cars sales, etc.
(2)
Signs may be internally illuminated.
(f)
Other signs.
(1)
Windows (anything inside or outside a window is a sign) may display temporary advertisements for promotional purposes in accordance with subsection (i) of this section.
(2)
No other signs visible from beyond the property may be placed, parked, attached to or displayed on the site. No signs projecting above the roof line of any building or painted on the sides of the building or roof may be used.
(3)
Billboards, streamers or other temporary signs are prohibited.
(4)
Revolving, flashing or moving signs are specifically prohibited.
(g)
Auto center identification signs.
(1)
Freeway-oriented signs advertising automobile dealers within the A-C district are permitted. Such signs shall be located so as to be visible and provide direction for eastbound traffic on Interstate 80 (west of the Mace Boulevard freeway exit); westbound traffic on Interstate 80 (east of the Mace Boulevard freeway exit); and automobile traffic at the intersections of Interstate 80/Mace Boulevard and Mace Boulevard/Chiles Road.
(2)
The specific number, size, height, design and location of such signs shall be determined in the context of the freeway identification and direction signage program to be developed as part of the signage guidelines for the A-C district.
(h)
Construction signs. Each dealership is allowed, subject to approval of the director, to place on its site prior to and during construction one temporary construction sign which shall be removed prior to occupancy of the dealership building(s). The sign shall be a maximum size of fifty square feet.
(i)
Temporary promotional signs and displays. The use of temporary promotional signs and displays to promote special commercial activities shall be allowed in the A-C district subject to submission and approval of an application to the director and subject to the following provisions:
(1)
The use of temporary promotional signs and displays shall be permitted for a period of no more than thirty consecutive days; or no more than one hundred twenty days in any one calendar year.
(2)
Temporary promotional displays include but are not limited to banners, flags, pennants, bunting and tents.
(3)
Temporary window signs shall be allowed provided that the total area of such signs shall not exceed fifty percent of the total window area of the face of the building upon which such signs are mounted.
(4)
The director may approve a sign permit for temporary promotional signs which defines the time, size, location, material, design and/or other significant elements of a temporary sign program.
(5)
The director shall disapprove temporary promotional signs where they are found to create a hazard, unreasonably obstruct any existing sign located on adjacent lots or otherwise be so distractive as to create a nuisance.
(j)
Nonconforming signs.
(1)
All signs not in conformance with the provisions stated in subsections (a) through (i) of this section shall be removed if any of the following occurs:
(A)
The sign is sixty percent or more destroyed;
(B)
The business which is represented by the sign has vacated the premises and a new type of business occupies the premises;
(C)
The business which is represented by the sign has vacated the premises for at least one year.
(2)
As a condition of approval for any new freestanding or wall-mounted dealership identification sign, secondary wall sign, or directional sign, any existing nonconforming signs shall be removed or revised to comply with the provisions of the A-C district signage requirements.
(k)
Standards for conditional uses. Conditional uses shall comply with the signage requirements of Section 40.26.020(g) (commercial mixed use) of this chapter.
(Ord. 1591 § 1; Ord. 2046 §§ 1—3, 2001; Ord. 2390 § 2, 2012; Ord. 2677, 11/4/2025)