Definitions. As used in this section, the following terms shall have the meanings indicated:
BUILDING FACADE
That portion of a building facing a public right-of-way, street, or road.
FREESTANDING SIGN
Any sign not attached to or part of any building. Included are pole signs and pylon signs, and signs located on vehicles or equipment for the purpose of advertisement of the business.
SIGN
Any material, structure or part thereof, or any device attached to a structure or painted or represented thereon, composed of or upon which is placed lettered, or pictorial or other matter for visual communication, when used or located out-of-doors or on the exterior of any building or indoors as a window sign, for the display of any advertisement, notice, directional matter or name. The term "sign" does not include signs erected and maintained pursuant to and in discharge of any governmental function, or required by any law, ordinance or governmental regulation, or the flag or insignia of the United States of America, the State of New York or of any governmental agency thereof, or architectural cornerstone.
SIZE OF SIGN
(1)
The square footage of the smallest rectangle which will fully enclose all elements which form the sign and any integral backing material to which they are attached, including any irregular shapes and open spaces. Supporting structures will not be considered as part of the sign surface area unless internally lit or lit by their own specific external light source.
(2)
If a sign is painted or applied without backing to the face of the building, the area of the sign shall be taken as the area of the smallest rectangle enclosing all letters and devices.
(3)
Two-sided signs: Only one side of a two-sided sign having identical material on each side shall be used to calculate the area of such signs.