As used in this article, the following terms shall have the meanings indicated:
BILLBOARD
Static or digital sign advertising a good or service that is located away from where the sign is located.
EMC
Electronic message centers, which arc digital signs utilizing LEDs, LCDs or a flipper matrix.
FACING
The surface of the sign upon which the writing or picture is displayed.
FOOTCANDLE
A unit of measurement; the illumination cast on a surface by a one-candela source one foot away, equal to one lumen per square foot, or approximately 10.764 lux. For the purposes of this article, 10.764 lux shall be rounded to 10 lux.
FREESTANDING
A sign supported by one or more uprights or braces in or upon the ground.
GROUND GRADE
Surface and elevation of the ground as it naturally occurs, and not raised artificially higher than the natural surrounding grade.
OFFICIAL SIGNS
A sign established pursuant to federal or state governmental authority.
PROJECTING
A sign affixed to a structure, usually by braces, extending perpendicularly from the structure.
SIGN
A printed or visual object which directs attention to a business, commodity, service or entertainment or which gives direction.
WALL-MOUNTED
Fixed flush to a wall, parallel to the wall, and not extending above a roofline.