For the purposes of the interpretation of Article VII only, the following definitions shall apply:
ANIMATED SIGN
A sign with electrically or mechanically powered action or motion or flashing or color changes. This includes signs with wind actuated elements.
BILLBOARD or ADVERTISING SIGN BOARD
Those boards which direct the motorist or pedestrian to a business establishment or call the attention of the motorist or pedestrian to a product, place or activity, that exists or occurs at locations other than the location upon which the board is erected.
BUSINESS IDENTIFICATION SIGNS
Signs or boards that are directly oriented to activities that occur at the same premises upon which the board or sign is erected.
DIRECTIONAL SIGN
A sign designed to guide or direct pedestrians or vehicular traffic. Said signs may not exceed four feet in height nor be more than four square feet in area. The business name or trademark may be placed on a directional sign but said name or trademark may not exceed more than 50% of the area of said sign. These signs shall not be considered business identification signs.
FASCIA SIGN
A sign which is affixed to an architectural projection of the wall of a building or structure or to a canopy or marquee or any other projected surface.
GROUND SIGN
A sign supported vertically by one or more uprights placed in or on the ground.
PORTABLE SIGN
A sign used to advertise the products offered for sale on the premises where it is erected and designed to be movable.
ROOF SIGN
A sign supported by a roof of a building. The highest point of a roof sign shall not exceed the building height limit for the district in which it is erected. The maximum area of a roof sign shall not exceed 200 square feet.
TEMPORARY SIGN
Flags, pennants, special promotional devices or displays intended to be erected for a limited period of time.
UNDER CANOPY SIGN
A sign attached to the underside of an architectural projection.
WALL SIGN
A sign attached to or a part of the wall of a structure.