SIGN REGULATIONS
(Entire Division 13 of Chapter 15 Revised 12/17/2001 by Ord. No. 4761)
This division shall be known, cited and referred to as:The Town of Normal Sign Code (hereinafter referred to as "Code").
The purpose of the regulations set forth in the Town of Normal Sign Code is to further an overall plan for the enhancement of public safety, consistent community development, preservation of property values, and the general welfare of the Town of Normal. The regulations are further intended to: aid in traffic control and safety; preserve and protect property values; lessen congestion of land and air space; provide against undue concentrations of signs which distract and endanger traffic safety and traffic flow; establish reasonable standards for commercial and other advertising through the use of signs in order to maintain and encourage business activity and area development; avoid uncontrolled proliferation of signs; recognize the rights of the public in its use of roads, streets and highways; preserve the wholesome and attractive character of the Town; and to recognize that the general welfare of the public includes a community plan that provides for a community that shall be beautiful as well as healthful, spacious as well as clean, and well balanced in its growth and development.
The promotion of the public health and safety is to be accomplished by reducing the distractive characteristics of signs along public streets and highways, by prohibiting all signs which interfere with public traffic control devices, and by assuring the establishment of adequate and sufficient standards for the erection and maintenance of all signs and sign structures.
The promotion of the public comfort and welfare is to be accomplished by reducing the number of signs in the Town of Normal and by insuring adequate and appropriate spacing of signs so that confusion is reduced and so that businesses can effectively communicate with the public. The public comfort and welfare will be furthered by regulating the size, height, location and general characteristics of permitted signs in order to protect and to enhance the physical appearance and scenic value of the Town of Normal and the surrounding area, and by regulating signs located near or visible from public property such as streets, highways, parks, schools, nursing homes and hospitals where such signs could jeopardize the public's investment in these facilities.
Any sign not expressly permitted by this Code is prohibited in the Town of Normal. All signs must comply with all applicable provisions of the building, electrical, and Municipal Codes of the Town of Normal.
Sign types and the computation of sign area shall be as depicted in the following figures.














The following signs shall be exempt from the permit provisions of this chapter. No sign shall be exempt from sec. 15.13-8. These signs are permitted in addition to the signs permitted in the respective use districts, but are subject to the conditions and limitations set forth herein.
The following devices and locations shall be specifically prohibited:
| Lot Frontage | Maximum Height | Maximum Square Footage |
|---|---|---|
| 200 feet or less | 6 feet | 75 square feet |
| 200-500 feet | 10 feet | 150 square feet |
| 500 feet or more | 12 feet | 200 square feet |
| Lot Frontage | Maximum Sign Height |
|---|---|
| 100 feet or less | 8 feet or less |
| 100-200 feet | 10 feet or less |
| 200 feet or more | 12 feet or less |
| 200 feet or more in C-3 and M-2 | 15 feet or less |
| Speed Limit on Street | Lot Frontage on a Public Street | Maximum Allowable Freestanding Sign Height | Sign Area Pending Lot Frontage |
|---|---|---|---|
| 0-35 MPH | 0' to 150' | 15' | 150 sq/ft |
| 0-35 MPH | 150' or more | 20' | 200 sq/ft |
| 40-55 MPH | 0' to 87.5' | 15' | 150 sq/ft |
| 40-55 MPH | 87.5' to 150' | 20' | 225 sq/ft |
| 40-55 MPH | 150' or more | 30' | 300 sq/ft |
| 60 MPH or more | 0' to 22.5' | 15' | 120 sq/ft |
| 60 MPH or more | 22.5' to 75' | 25' | 225 sq/ft |
| 60 MPH or more | 75' to 127.5' | 35' | 330 sq/ft |
| 60 MPH or more | 127.5' or more | 50' | 450 sq/ft |
(SEC. 15.13-11 Amended 5/21/12 by Ord. No. 5440)
Variations as described hereinafter may be permitted by the Zoning Board of Appeals in appropriate cases, subject to the legislative intent specified in sec. 15.13-2 of this division, and standards established by sec. 15.12-4 of the Zoning Code. The Zoning Board of Appeals shall have authority to grant variations from the number of signs, maximum height, maximum area and minimum setback requirements of this division.
The penalties of the Zoning Code are hereby adopted by reference and made a part hereof.
If any part, provision, portion, article, section or subdivision of this Sign Code or application thereof to any person or circumstance is held unconstitutional or invalid by a court of competent jurisdiction, such holding does not affect other provisions or applications of this Sign Code which can be given effect without the invalid application or provision, and the provisions of this Sign Code are severable unless otherwise provided.
The adoption of this new division 15.13 shall not affect, abrogate, or abridge any action now pending or any action that could be brought within the time provided by law for violation of division 15.13 as the same existed prior to adoption of this new division.
The owner of any sign which is otherwise allowed by this chapter may substitute noncommercial speech in lieu of any other commercial speech or noncommercial speech. This substitution of copy may be made without any additional approval or permitting. The purpose of this provision is to prevent an inadvertent favoring of commercial speech over noncommercial speech, or favoring of any particular noncommercial speech. This provision prevails over any more specific provisions to the contrary.
(Subsection (17) Amended 11/21/22 by Ord. No. 5921)
SIGN REGULATIONS
(Entire Division 13 of Chapter 15 Revised 12/17/2001 by Ord. No. 4761)
This division shall be known, cited and referred to as:The Town of Normal Sign Code (hereinafter referred to as "Code").
The purpose of the regulations set forth in the Town of Normal Sign Code is to further an overall plan for the enhancement of public safety, consistent community development, preservation of property values, and the general welfare of the Town of Normal. The regulations are further intended to: aid in traffic control and safety; preserve and protect property values; lessen congestion of land and air space; provide against undue concentrations of signs which distract and endanger traffic safety and traffic flow; establish reasonable standards for commercial and other advertising through the use of signs in order to maintain and encourage business activity and area development; avoid uncontrolled proliferation of signs; recognize the rights of the public in its use of roads, streets and highways; preserve the wholesome and attractive character of the Town; and to recognize that the general welfare of the public includes a community plan that provides for a community that shall be beautiful as well as healthful, spacious as well as clean, and well balanced in its growth and development.
The promotion of the public health and safety is to be accomplished by reducing the distractive characteristics of signs along public streets and highways, by prohibiting all signs which interfere with public traffic control devices, and by assuring the establishment of adequate and sufficient standards for the erection and maintenance of all signs and sign structures.
The promotion of the public comfort and welfare is to be accomplished by reducing the number of signs in the Town of Normal and by insuring adequate and appropriate spacing of signs so that confusion is reduced and so that businesses can effectively communicate with the public. The public comfort and welfare will be furthered by regulating the size, height, location and general characteristics of permitted signs in order to protect and to enhance the physical appearance and scenic value of the Town of Normal and the surrounding area, and by regulating signs located near or visible from public property such as streets, highways, parks, schools, nursing homes and hospitals where such signs could jeopardize the public's investment in these facilities.
Any sign not expressly permitted by this Code is prohibited in the Town of Normal. All signs must comply with all applicable provisions of the building, electrical, and Municipal Codes of the Town of Normal.
Sign types and the computation of sign area shall be as depicted in the following figures.














The following signs shall be exempt from the permit provisions of this chapter. No sign shall be exempt from sec. 15.13-8. These signs are permitted in addition to the signs permitted in the respective use districts, but are subject to the conditions and limitations set forth herein.
The following devices and locations shall be specifically prohibited:
| Lot Frontage | Maximum Height | Maximum Square Footage |
|---|---|---|
| 200 feet or less | 6 feet | 75 square feet |
| 200-500 feet | 10 feet | 150 square feet |
| 500 feet or more | 12 feet | 200 square feet |
| Lot Frontage | Maximum Sign Height |
|---|---|
| 100 feet or less | 8 feet or less |
| 100-200 feet | 10 feet or less |
| 200 feet or more | 12 feet or less |
| 200 feet or more in C-3 and M-2 | 15 feet or less |
| Speed Limit on Street | Lot Frontage on a Public Street | Maximum Allowable Freestanding Sign Height | Sign Area Pending Lot Frontage |
|---|---|---|---|
| 0-35 MPH | 0' to 150' | 15' | 150 sq/ft |
| 0-35 MPH | 150' or more | 20' | 200 sq/ft |
| 40-55 MPH | 0' to 87.5' | 15' | 150 sq/ft |
| 40-55 MPH | 87.5' to 150' | 20' | 225 sq/ft |
| 40-55 MPH | 150' or more | 30' | 300 sq/ft |
| 60 MPH or more | 0' to 22.5' | 15' | 120 sq/ft |
| 60 MPH or more | 22.5' to 75' | 25' | 225 sq/ft |
| 60 MPH or more | 75' to 127.5' | 35' | 330 sq/ft |
| 60 MPH or more | 127.5' or more | 50' | 450 sq/ft |
(SEC. 15.13-11 Amended 5/21/12 by Ord. No. 5440)
Variations as described hereinafter may be permitted by the Zoning Board of Appeals in appropriate cases, subject to the legislative intent specified in sec. 15.13-2 of this division, and standards established by sec. 15.12-4 of the Zoning Code. The Zoning Board of Appeals shall have authority to grant variations from the number of signs, maximum height, maximum area and minimum setback requirements of this division.
The penalties of the Zoning Code are hereby adopted by reference and made a part hereof.
If any part, provision, portion, article, section or subdivision of this Sign Code or application thereof to any person or circumstance is held unconstitutional or invalid by a court of competent jurisdiction, such holding does not affect other provisions or applications of this Sign Code which can be given effect without the invalid application or provision, and the provisions of this Sign Code are severable unless otherwise provided.
The adoption of this new division 15.13 shall not affect, abrogate, or abridge any action now pending or any action that could be brought within the time provided by law for violation of division 15.13 as the same existed prior to adoption of this new division.
The owner of any sign which is otherwise allowed by this chapter may substitute noncommercial speech in lieu of any other commercial speech or noncommercial speech. This substitution of copy may be made without any additional approval or permitting. The purpose of this provision is to prevent an inadvertent favoring of commercial speech over noncommercial speech, or favoring of any particular noncommercial speech. This provision prevails over any more specific provisions to the contrary.
(Subsection (17) Amended 11/21/22 by Ord. No. 5921)