Upon learning of the violation, the Zoning Officer shall serve upon the owner of the property wherein the violation is occurring a notice to cease and desist and give the owner 10 days to abate the violation by restoring the site to its status quo ante. If the owner cannot be personally served within the Borough with such notice, a copy shall be posted on site and a copy sent by certified mail, return receipt requested, to the owner at his/her last known address as it appears on the Borough tax roles.