The following definitions shall apply to this article:
ADVERTISING SIGNA sign which attempts to solicit business, sell, rent or lease merchandise or premises or promote business of any kind.
ANIMATED SIGNA sign which depicts action or motion by flashing, glittering, revolving or rotating or other means.
AWNING SIGNAny lettering attached to or inscribed on an awning.
CANOPY SIGNAny lettering attached to or inscribed on a canopy or sign attached thereto.
COMMERCIAL FREESTANDING SIGNA sign advertising the business or businesses conducted, for which a permit is required and which is located upon the same lot it represents and which is suspended from or attached to and supported by one or more columns, uprights or braces embedded in the ground and in which neither the sign nor the supports thereof are attached to or are dependent on any building or structure for support or bracing. Freestanding signs within a shopping center must only reflect the names of the establishments located within said center.
COMMERCIAL SURFACE-MOUNTED SIGNA sign advertising the business or businesses conducted, for which a permit is required and which is directly mounted on the exterior facade of a building or structure, not including the roof area.
DIRECTIONAL SIGNAny sign which is located outdoors and is used for guidance, instruction or direction.
FACADEThe exterior vertical surface of a building or structure which faces a public thoroughfare. For purposes of this article, a mansard roof shall be deemed a facade.
FLASHING SIGNAny illuminated signs on which the artificial light is not maintained stationary and constant in intensity and color at all times when in use or any sign in which elements are free to move or are caused to move by mechanical means.
FREESTANDING SIGNAny sign independently supported and not attached to a building and located upon the lot which it represents.
ILLUMINATED SIGNA sign which is illuminated by an artificial source of light to make the message more discernible and shall include interior and exterior signs.
INTERIOR SIGNAny sign located within a building or structure and visible from outside.
LIGHTING DEVICEAny nonintermittent source of light, string or group of lights located or arranged to cast illumination on a sign, structure or lot area or which is used to attract the attention of the public to the premises.
MARQUEE SIGNAny sign which is attached to, inscribed on or constructed in a marquee.
MOBILE SIGNA sign mounted upon a trailer-type steel chassis, not permanently anchored to the ground and capable of being transported as a unit over public roads and streets. A mobile sign may be designed to accommodate changeable copy and may be illuminated.
NONCONFORMING SIGNAny sign lawfully existing at the effective date of this chapter, which does not comply with the provisions of this article as to size, type, character or locations as may be permitted in the use district in which such sign is erected.
ROOF SIGNAny sign located on or above the roof of a building. Such signs are prohibited in the Village.
SHOPPING CENTER IDENTIFICATION SIGNFor a permitted shopping center, a sign containing the name of the shopping center and the names of the tenants occupying said shopping center.
SIGNAny surface or device containing a display, the purpose of which is to bring the subject thereof to the attention of the public through the communication of a visual message.
SIGN AREAThe area determined by measuring the vertical times the horizontal length of the visible face or faces thereof or of the area within the perimeter of all letters and symbols in the case of a sign without a border.
SURFACE-MOUNTED SIGNAny sign directly mounted on the exterior facade of a building or structure, not including the roof area.