The following definitions shall apply to this article:
A sign which attempts to solicit business, sell, rent or lease merchandise or premises or promote business of any kind.
A sign which depicts action or motion by flashing, glittering, revolving or rotating or other means.
Any lettering attached to or inscribed on an awning.
Any lettering attached to or inscribed on a canopy or sign attached thereto.
A sign advertising the business or businesses conducted, for which a permit is required and which is located upon the same lot it represents and which is suspended from or attached to and supported by one or more columns, uprights or braces embedded in the ground and in which neither the sign nor the supports thereof are attached to or are dependent on any building or structure for support or bracing. Freestanding signs within a shopping center must only reflect the names of the establishments located within said center.
A sign advertising the business or businesses conducted, for which a permit is required and which is directly mounted on the exterior facade of a building or structure, not including the roof area.
Any sign which is located outdoors and is used for guidance, instruction or direction.
The exterior vertical surface of a building or structure which faces a public thoroughfare. For purposes of this article, a mansard roof shall be deemed a facade.
Any illuminated signs on which the artificial light is not maintained stationary and constant in intensity and color at all times when in use or any sign in which elements are free to move or are caused to move by mechanical means.
Any sign independently supported and not attached to a building and located upon the lot which it represents.
A sign which is illuminated by an artificial source of light to make the message more discernible and shall include interior and exterior signs.
Any sign located within a building or structure and visible from outside.
Any nonintermittent source of light, string or group of lights located or arranged to cast illumination on a sign, structure or lot area or which is used to attract the attention of the public to the premises.
Any sign which is attached to, inscribed on or constructed in a marquee.
A sign mounted upon a trailer-type steel chassis, not permanently anchored to the ground and capable of being transported as a unit over public roads and streets. A mobile sign may be designed to accommodate changeable copy and may be illuminated.
Any sign lawfully existing at the effective date of this chapter, which does not comply with the provisions of this article as to size, type, character or locations as may be permitted in the use district in which such sign is erected.
Any sign which revolves about an axis.
Any sign located on or above the roof of a building. Such signs are prohibited in the Village.
For a permitted shopping center, a sign containing the name of the shopping center and the names of the tenants occupying said shopping center.
Any surface or device containing a display, the purpose of which is to bring the subject thereof to the attention of the public through the communication of a visual message.
The area determined by measuring the vertical times the horizontal length of the visible face or faces thereof or of the area within the perimeter of all letters and symbols in the case of a sign without a border.
Any sign directly mounted on the exterior facade of a building or structure, not including the roof area.