This Chapter is provided to achieve the purposes of the General Plan and all other White City Municipal Code, and to achieve the following additional purposes:

1. To provide for the identification of businesses, sites and buildings;
2. To provide a convenient method of public communication without unnecessary clutter;
3. To eliminate signs and displays that create potential hazards to motorists, pedestrians, or property;
4. To avoid confusion of allowed signs with required traffic signs and other regulatory and public safety signs;
5. To minimize any adverse effects of signs and associated lighting on adjacent properties;
6. To encourage signs that promote equity, diversity, and inclusion, including the provision of multi-lingual signs; and
7. To ensure compliance with constitutional protected First Amendment Rights.

1. Application Requirements. When a land use application on a parcel of ground is submitted to Planning and Development Services, the application shall be accompanied by a complete comprehensive sign plan that includes the following:
   1. Name of organization and location;
   2. Contact person;
   3. Address and phone number for contact person;
   4. Description of the activities occurring on the site where the sign will be installed;
   5. Description of any existing signage that will remain on the site;
   6. Identification of the type of sign/signs to be erected by the applicant;
   7. Site plan depicting the locations of proposed signage and existing remaining signage;
   8. Scale drawings of the proposed signage; and
   9. A written description explaining the drawing of the proposed signage, including a detailed description of materials, colors, and letter height, type and style. A comprehensive sign plan shall also include conceptual renderings of each sign.
   10. A comprehensive sign plan shall also include conceptual renderings of each sign.
2. Process. The sign plan shall be reviewed by the land use authority under the same process, permitted or conditional, as the land use application.
   1. The Director or designee is the land use authority for all permitted uses, including sign plans associated with a permitted use.
   2. The Planning Commission is the land use authority for all conditional uses, including sign plans associated with a conditional use.
3. Applicants seeking to add a new sign on a property or enlarge or alter an existing sign are not required to submit a new sign plan but are required to obtain a sign and building permit as described in Section 19.52.030.
   

1. No new or existing sign may be erected, enlarged, re-located, or structurally altered without first obtaining a sign permit, and for any permanent sign, a building permit.
   1. Changes to Sign Face or Copy. Unless an enlargement, relocation, or structural alteration is involved, a permit is not required for a change to sign face or copy.
   2. Requirements for Non-permanent Signs. A sign permit is required for limited duration signs but is not required for temporary or portable signs.
   3. Nonetheless, temporary and portable signs shall include a signature in indelible ink on the lower right-hand corner, stating:
      1. Contact information for the sign’s owner; and
      2. The date the temporary sign was erected.
2. A nonconforming sign may not be reconstructed, raised, moved, placed, altered, extended, or enlarged unless the sign is changed so as to conform to all provisions of this Title.
   1. Alterations do not include changing the text or copy of electronic message centers, off-premises advertising signs, theater signs, outdoor bulletins, or other similar signs which are designed to accommodate changeable copy.
   2. Exception for LED Retrofits. Nonconforming signs that update fluorescent lighting to LED lighting may do so without coming into compliance with other provisions of this Chapter; however, a building permit is required for the retrofit.
      

1. Any sign determined to be a hazard to the public health or safety, or determined to be a nuisance because of inadequate maintenance, dilapidation, or be a land use ordinance or Building Code violation shall be remedied and corrected upon written notice by the Director or designee.
   1. Any sign not remedied or corrected within the timeframe specified on the written notice by the Director or designee shall be subject to removal by the Municipality, or subject to other remedies available to the Municipality under the law.
      1. The Director or designee may grant an extension to the specified timeline before removing the sign if good cause exists.
      2. If a sign poses an immediate and significant hazard to public safety, the Director or designee may authorize the immediate removal of such sign.
2. The municipality or the property owner may confiscate non-permanent signs installed in violation of this Chapter. Neither the municipality nor the property owner is responsible for notifying sign owners of the confiscation of an illegal non-permanent sign.
3. Where other ordinances conflict with the provisions of this Chapter, the most restrictive ordinance shall apply.
   

The following signs shall be allowed without a sign permit and shall not be included in the determination of the type, number, or area of permanent signs allowed within a zoning district, provided such signs comply with the regulations in this section, if any:

1. Official traffic signs;
2. Government/regulatory signs;
3. Signs inside a building, or other enclosed facility, which are not meant to be viewed from the outside and are located greater than three (3) feet from the window;
4. Holiday and seasonal decorations, provided that decorations are maintained in attractive condition and do not constitute a fire hazard. Holiday decorations may be erected no sooner than forty-five (45) days before the holiday and shall be removed no later than thirty (30) days after the date of the applicable holiday;
5. Personal expression signs of any sign type, including flags, provided that they do not exceed six square feet (6 sq. ft). in area per side and are not illuminated;
6. Address signs. Up to two (2) signs stating address, number and/or name of occupants of the premises and do not include any commercial advertising or other identification;
   1. Residential districts. Signs not to exceed three square feet (3 sq. ft). in area.
   2. Non-residential districts. Signs not to exceed five square feet (5 sq. ft). in area.
7. Public signs. Signs erected or required by government agencies or utilities, including traffic, utility, safety, railroad crossing, and identification or directional signs for public facilities;
8. Signs or emblems of a religious, civil, philanthropic, historical or educational organization that do not exceed four square feet (4 sq. ft). in area;
9. Driveway signs. One (1) sign per driveway entrance, not to exceed two (2 sq. ft). in area;
10. Security and warning signs. These limitations shall not apply to the posting of conventional “no trespassing” signs in accordance with state law;
    1. Residential Zones. Signs not to exceed two square feet (2 sq. ft.) in area.
    2. Non-residential Zones. Maximum of one (1) large sign per property, not to exceed five square feet (5 sq. ft.) in area. All other posted security and warning signs may not exceed two square feet (2 sq. ft.) in area;
11. Flags.
    1. Location. Flags and flagpoles shall not be located within any right-of-way.
    2. Height. Flags and flagpoles shall have a maximum height of thirty-five feet (35 ft).
    3. Number. No more than four (4) flags per lot in residential zones, no more than six (6) flags per lot in all other zones.
    4. Size. Maximum flag size is thirty-five square feet (35 sq. ft.) in residential zones; there is no maximum size in non-residential zones.
    5. Flags up to six square feet (6 sq. ft.) in area are considered personal expression signs and are regulated in accordance with Subsection 19.52.050.E.
12. Legal notices;
13. Memorial signs or historical identification signs erected by the Municipality or other State or Federal Agencies, including plaque signs up to three square feet (3 sq. ft.) in area;
14. Signs which are a permanent architectural feature of a building or structure, existing at the time of adoption of this Ordinance;
15. Incidental signs, including incidental window signs;
16. Artwork and murals provided that:
    1. The property owner receives written permission from the Director or designee to install the mural or artwork;
    2. The installation contains no electrical or mechanical components or changing images;
    3. The installation does not cause damage to any building or site, especially any historically designated building or site;
    4. The primer and paint used if the mural or artwork is directly painted on a wall shall not be a vapor barrier; moisture shall be allowed to escape through the surface of the mural;
    5. No more than twenty-five percent (25%) of the artwork or mural may contain copy;
    6. The painted artwork or mural is maintained in good condition and repaired in the case of vandalism or accidental destruction; and
    7. The property owner submits an image of, description of, and the location of the finished mural to Planning and Development Services for inclusion in public maps advertising local artwork and points of interest; and
17. Temporary. Temporary signs do not require a permit, as described in Section 19.52.030. However, temporary signs shall follow all standards outlined in this Chapter, including those found in Table 19.52.070.
    

Sign types not specifically allowed or exempt as set forth within this Chapter are prohibited. In addition, the following signs are explicitly prohibited in the municipality:

1. All signs in violation of any provision of this Ordinance, including all signs erected, enlarged, or structurally altered without receiving the necessary approval(s);
2. All signs in violation of any requirements or conditions of approval including all temporary signs established for longer than thirty (30) calendar days, or limited duration signs established for more than ninety (90) days;
   1. Established time periods for temporary and limited duration signs may be extended by the Director or designee if the Director or designee finds that a longer duration is needed in order to fulfill the purposes of the temporary or limited duration sign;
3. Any new off-premise signs designed or intended to direct attention to a business, product, or service that is not sold, offered, or existing on the property where the sign is located, including all billboards;
   1. Subject to Utah Code, the municipality may only require termination of an existing billboard in the Municipality and its associated rights through:
      1. Gift;
      2. Purchase;
      3. Agreement;
      4. Exchange; or
      5. Eminent Domain;
4. Signs that are abandoned, dilapidated, or advertise businesses that no longer carry a business license or exist within the municipality (see Section 19.52.120;).
5. Signs located within a clear view area;
6. Snipe signs. Signs may only be attached to utility poles in conformance with state and utility regulations and the requirements of this Chapter. Signs attached to any fences, utility poles, trees, shrubs, or other natural objects are prohibited, unless specifically provided for by law including signs regarding no trespassing and no hunting;
7. Vehicular signs. This regulation does not include the use of business logos, identification or advertising on vehicles primarily and actively used for business purposes and/or personal transportation;
8. Mechanical movement signs, including revolving signs;
9. Pennant strings and streamers;
10. Animated signs, flashing signs, or signs that scroll or flash text or graphics;
11. Inflatable devices or balloon signs, with the exception of balloons used in temporary, non-commercial situations;
12. Any signs that imitate, resemble, interfere with, or obstruct official traffic or warning lights, signs, devices, or signals;
13. Signs which prevent free ingress or egress from any door, window, fire escape, or that prevent free access from one part of a roof to any other part. No sign other than a safety sign may be attached to a standpipe or fire escape;
14. Signs which emit smoke, visible vapors, particulate matter, sound, odor or contain open flames;
15. Reflective signs or signs containing mirrors;
16. Signs incorporating beacon or festoon lighting;
17. Any banner or sign of any type suspended across a public street, without the permission of the owner of the property and road;
18. Roof signs;
19. Signs erected without the permission of the property owner, with the exception of those authorized or required by local, state, or federal government; and
20. Signs that exhibit statements, words, or pictures of obscene or pornographic subjects as defined by Utah Code.

The signs listed in Table 19.52.070 are allowed, subject to the specified standards. Additional standards may apply as indicated by superscript in the table, and as articulated following the Table.

1. Property abutting a freeway may have one sign located within thirty feet (30’) of the freeway, not to exceed six hundred square feet (600 sq. ft). in area and the height of such sign shall not exceed sixty square feet (60’).
2. If a pole sign is used, a monument sign may not be used.
3. Any ground-floor awning projecting into the right-of-way must be retractable.
4. Incidental window signs displaying pertinent business information such as the business’ hours of operation and credit cards accepted, shall be excluded from area calculations for window signs.
5. Monument signs are prohibited on single-family properties but may be used in common areas to direct entry to a subdivision or identify a clubhouse or other amenity.
6. Signs in Association with Drive-Thru Facility. In addition to any other signs permitted in Section 19.52.070, Drive-Thru Facilities, are allowed one (1) on-site permanent sign per drive-thru lane, subject to the following requirements:
   1. Setback. The sign shall be located at least twenty feet (20’) from any property line.
   2. Proximity to Drive-Thru Lane. The sign may not be located more than five feet (5’) from the drive-thru lane.
   3. Height. The maximum sign height is eight feet (8’).
   4. Area. The maximum sign area is forty-eight square feet (48 sq. ft.).
   5. Approval Process. All signs in association with a drive-thru facility shall be identified and reviewed as part of an approved sign plan for the drive-thru use.
   6. Signs in association with a drive-thru facility are subject to all other standards of this Chapter.

All signs, including those exempt from permitting processes, shall also comply with the following standards:

1. Size Computation. When more than one use occupies a lot, the frontage may be used to calculate the sign size for one total pole or projecting sign, not for each use. The total may then be divided between the uses.
2. Height of Pole Signs. The height of pole signs, except as otherwise specified in this Chapter, shall be measured from the grade at the property line of the yard in which the sign is located to the top of the sign.
3. Imprint of Ownership Required. The imprint of the sign owner and sign erector of all signs shall be in plain and public view.
4. Change of Copy. Sign text, statement, symbol, picture, graphics, and message may be changed and modified by the owner and do not constitute a structural sign alteration provided such changes do not constitute a public hazard or nuisance and are not of an obscene nature.
5. Right-of-Way Clearance. No sign or portion thereof may be permitted within three feet (3’) any road or street right-of-way or utility easement and all signs must maintain necessary clearances from underground or overhead power transmission lines, as required by the electrical power provider.
6. Fire Protection Clearance. No sign or portion thereof may interfere with the use of fire protection appliances, including hydrants, standpipes, automatic fire sprinkler connections, and similar fire protection and suppression equipment. No sign or sign structure shall obstruct any fire lane.
7. Signs Prohibited from Resembling Public Safety Devices. No sign or portion thereof may imitate or resemble a public safety sign or device including any lights, emblems, or text that resembles public warning or public safety lights or signs.
8. Clear View and Traffic Flow Provisions. No sign or portion thereof may occupy any clear view area, and no sign may create any traffic or pedestrian flow hazard.
9. Signs on Public Property. No sign may be located on publicly owned land or inside street rights-of-way except signs erected by permission of an authorized public agency.
10. Design. All signs shall use materials and colors that are harmonious with the adjacent building(s).

Additional signage design guidelines may exist for mixed-use zones, historic districts, and special land use centers. The applicant shall refer to and comply with the municipality’s other applicable adopted plans and ordinances.

The following sign lighting requirements are provided to achieve the purposes of this Chapter and Ordinance:

1. Externally illuminated signs are permitted as follows:
   1. All externally lit signs shall be illuminated with steady, fully shielded light sources aimed directly onto the sign. Light bulbs or lighting tubes used for illuminating a sign shall not be visible from any location.
2. The following internally illuminated signs are permitted:
   1. Individual back-lit letters that are silhouetted against an illuminated wall, or halo-illuminated;
   2. Individual letters with translucent faces, containing soft lighting elements inside each letter; and
   3. Metal-faced box signs with cutout letters and soft-glow fluorescent tubes.
3. Lighting.
   1. No lighting or illumination associated with any sign shall constitute a safety hazard or create a nuisance to surrounding properties.
   2. The intensity of lighting shall not exceed that necessary to illuminate a sign from the closest adjacent public right-of-way. The nighttime illuminance of a sign may not increase ambient lighting conditions by more than three-tenths (0.3) foot candles when measured perpendicular to the sign face at a distance determined by the following formula:
      1. Measurement Distance (in feet) = the square root of [Area of electronic message center face in square feet x 100]
      2. An ambient light measurement shall be taken using a foot candle meter at the required distance with the sign lighting turned off. Immediately following the ambient light measurement taken in the manner required by this subsection, an operating light measurement shall be taken with the sign lights fully turned on.
   3. No light source may be directed toward any adjacent property.
   4. All light sources shall be fully shielded or hooded.
4. If the Director or designee or adjacent property owners allege that an illuminated sign violates any portion of this Section, the complainant may request a photometric assessment to measure the amount of light and ascertain the validity of the alleged violation. If photometric measuring devices are available through the municipality, the municipality shall perform the assessment. If the municipality has no measuring devices, the complainant may provide an independent assessment through a qualified professional to the Director or designee. If such light is determined to be in violation, the owner of the light shall take appropriate, corrective action as directed.

1. An electronic message center (EMC) shall only display static images with instant or fade-in fade-out transitions. An electronic message center may not display scrolling text, video images, or scintillating images. Upward illumination in such displays is not allowed, to avoid light pollution. The light source of electronic message centers may not allow light trespass onto adjacent residential properties.
2. Display Duration. The minimum image display duration is five (5) seconds.
3. Transition Duration. The transition from one static image to another shall be instant or shall fade in and fade out. The maximum image transition duration is two (2) seconds.
4. Ambient Light. All electronic message centers shall be equipped with a sensor or other programmable device that automatically determines the ambient illumination and must be programmed to automatically dim according to ambient light conditions. The nighttime illuminance of an electronic message center may not increase ambient lighting conditions by more than three-tenths (0.3) foot candles when measured perpendicular to the electronic message center face at a distance determined by the following formula:
   1. Measurement Distance (in feet) = the square root of [Area of electronic message center face in square feet x 100]
   2. An ambient light measurement shall be taken using a foot candle meter at the required distance with the sign turned off to a black screen. Immediately following the ambient light measurement taken in the manner required by this subsection, an operating light measurement shall be taken with the sign turned on to a full white screen.
5. Electronic Message Center Allowable Type and Size by Zone. Table 19.52.110 shows which type of signs are permitted to include an electronic message center in which zones. The Table also sets the maximum size of EMCs per zone and sign type.
   1. All signs containing an EMC shall also include a non-digital identifier that covers at least twenty-five percent (25%) of the total sign area.
      
      

      Table 19.52.110: Specifications for Electronic Message Centers
      Zone	Sign Types Permitted to Include EMC	Additional Conditions	Allowable EMC Size as a Percentage of Total Allowable Sign Size
      C-1, C-2, Mixed-Use	Monument	Permitted	50%
      	Pole*	May not be located within 100' of an RMH, R-1, R-2, R-4, or R-M Zone.
      PR	Monument	Permitted	50%

      *Pole signs may only be permitted in association with a shopping center use, as defined in Chapter 19.04, Definitions.

1. Signs relating to a product no longer available for purchase, or to a business which has closed or moved, shall be removed or the advertising copy removed within thirty (30) days of such unavailability. Empty signs frames shall either be replaced with new signs for an active business or removed within six (6) months from the time the sign area becomes vacant.
2. Vacant portions of signs where panels remain empty for over six (6) months shall be removed or brought into compliance by the property owner. If removal does not occur voluntarily, after appropriate notice is given, the entire sign and support structure shall be taken down by the owner or may be removed by the municipality and all costs incurred shall be the responsibility of the property owner.