Except as otherwise provided in this article and except for the application of the performance standards provided for industry, the lawful use of land or structures existing at the date of the adoption of this chapter may be continued although such use or structure does not conform to the regulations specified by this chapter for the zone in which such land or structure is located; provided, however, that no such nonconforming use or structure shall be enlarged, increased or changed nor shall any nonconforming use be extended to occupy a greater area of land or structure than that occupied by such use or structure at the date of the adoption of this chapter.