The purpose of this chapter is to provide minimum standards to safeguard life, health, property and public welfare in keeping with the character of the city by regulating and controlling the size, height, design, quality of materials, construction, location, lighting and maintenance of all signs and sign structures not enclosed within a building, in order to accomplish the following results:

A.

To protect and enhance the character of residential neighborhoods and business areas, open views and vistas, and property values by prohibiting obtrusive and incompatible signs;

B.

To provide a reasonable and comprehensive system of sign controls;

C.

To encourage signs which are well designed, balanced and pleasing in appearance, and to provide incentive and latitude for variety, good design relationship and space, location;

D.

To encourage a desirable urban character with a minimum of clutter, while recognizing the need for signs as a major form of communication;

E.

To provide for fair and equal treatment of sign users;

F.

To require a permit to ensure the proper application of the sign ordinance;

G.

To require site plan and elevations) that illustrate and lighting plan and or study (if applicable) explain the requested signage and its proposed location;

H.

To provide for a reasonable period of time for the elimination of nonconforming signs and for the amortization of investment in said signs;

I.

To promote public safety by providing that official traffic regulation devices be easily visible and free from such nearby visual obstructions as blinking signs, and excessive number of signs, or signs in any way resembling official signs.

(Ord. No. 860, § 1, 7-2-2024)