A.

Certain activities and geographic areas have unique signing needs. In order to provide the appropriate level of signing for business and locations which have special requirements, the council may adopt such regulations as necessary to carry out the objectives of this chapter. Once adopted, special regulations shall be uniformly applied to all businesses within the defined classification.

B.

The following special regulations are established:

1.

Signing for movie theaters shall conform to all requirements of this chapter except as follows:

a.

Definitions.

"Attraction board" means a changeable copy sign which use technologies such as LCD, LED, and Projection to display content such as digital images, and information. Any displays shall display unanimated images and/or copy. For the purpose of this section, unanimated images and/or copy shall be defined as those which are changed no more than once per twenty-four hours.

Digital displays shall not be brighter than the illumination limit recommended by the International Sign Association (ISA) for electronic message center signs, or 0.3 footcandles above ambient light when measured at the recommended distance as set forth by the ISA. Digital display signs shall be equipped with a photocell, timer, or other similar device which automatically dims the display during nighttime hours to prevent glare impacts to motorists.

"Information item" means a word, design, symbolic representation, or figure.

b.

Height and Area Limitations. The maximum height shall be twenty-five feet, and the maximum area shall be seventy-five square feet per theater complex, plus an additional forty square feet per movie screen.

c.

Attraction Boards. Attraction boards may be utilized as part of an approved signing program under this section, such board shall be limited to the total of four information items per movie screen.

2.

Gasoline sales because of their unique merchandising methods and easily recognizable design, are subject to the following requirements:

a.

One ground sign per street frontage with a maximum area of forty square feet and a maximum height of fifteen feet shall be allowed, which may include LCD, LED to display digital prices. Only one ground sign may be placed on the corner radius.

b.

The aggregate area of wall signs shall not exceed forty square feet. Official repair station signs shall be included within the allowable aggregate area.

c.

One nonilluminated ground-mount price sign not exceeding twenty-six square feet in area shall be authorized. Ground signs must conform to the standards as provided elsewhere in this chapter.

d.

Signs having Double Faces. Ground mount price signs may have double faces. Where such signs and ground mount signs have double faces and are included in the total sign area, the area of only one face needs to be included in the total area allowed. Where the two faces are of different areas, the larger of the two must be counted as part of the total sign area.

e.

When the criteria set forth by this section may impair pedestrian or vehicular visibility, the planning department shall require the necessary modifications to assure public safety.

f.

Stations located within three hundred feet of a freeway may be allowed to erect a freeway sign conforming to the standards as provided in [subsection] 17.44.050B.20.a.

g.

Stations located within one hundred fifty feet of Highway 273 shall be allowed to erect a highway-oriented sign conforming to the standards as provided elsewhere in this chapter. Which may include LCD, LED to display digital prices.

h.

Signs for activities may be allowed. Total signage shall not exceed limits set forth in this chapter.

i.

Temporary window signs shall be placed within the building and shall cover no more than forty percent of the window area. Visibility into the facility shall not be obscured in any way by sign placement.

3.

Churches, religious houses of worship, or congregations are subjected to the following requirements.

a.

A ground sign greater than fifteen square feet in area may only be displayed on a continuous street frontage of one hundred fifty feet or more. Ground sign may include LDC and LED to display digital copy.

b.

All other signs must conform to the standards as provided in Section 17.44.050.

(Ord. No. 860, § 1, 7-2-2024)