[Prior code § 17.0703]
The following definitions shall be used by this chapter to assist in the establishment of clear cut signage regulations. In general, "sign purposes" refers to where or how a sign is used. "Sign types" refers to the style of the sign, and "sign measurement" explains how the dimensions of a sign are determined.
SIGNAny object, device, display, structure, or part thereof, situated outdoors, which is used to advertise, identify, display, direct or attract attention to an object, person, institution, organization, business, product, service, event, or location by any means, including words, letters, figures, designs, symbols, fixtures, colors, illumination, or projected images. Signs do not include the flag or emblem of any nation, organization of nations, state, city, religious, fraternal, or civic organization; also merchandise and pictures or models of products or services incorporated in a window display, works of art which in no way identify a product, or scoreboards located on athletic fields. Definitions of particular functional, locational, and structural types of signs are listed in this section. (Traffic control and other public agency signs located within a right-of-way are not included within this definition and are not regulated by the provisions of this title).
A. Sign Purposes.
[Amended 11-19-2018 by Ord. No. 306]
1. AUXILIARY SIGN — A sign which provides special information such as price, hours of operation, or warning and which does not include brand names, or information regarding product lines or services. It may contain a business logo if the logo is under one square foot in area. Examples of such signs include "no trespassing" signs and signs which list prices of gasoline, up to one price listing sign per type of fuel, which must be displayed on a single structure. See Section
17.62.060(C)(2).
2. COMMUNITY INFORMATION SIGN — A permanent sign approved with a conditional use permit (per Section
17.72.040) which may have changeable copy and which is limited to the display of information of interest to the general community regarding scheduled public events and public activities. See Section
17.62.020(B).
3. DIRECTIONAL SIGN, OFF-PREMISES — A sign which indicates only the name, direction, and/or distance of a government facility. This definition does not pertain to off-premises advertising signs. See Section
17.62.040(A)(6).
4. DIRECTIONAL SIGN, ON-PREMISES — A sign which indicates only the name, logo (if under one square foot), and/or direction of a pedestrian or traffic facility, or a particular building within a complex of structures, on the property on which said facility or building is located.
5. GROUP SIGN — A sign displaying the collective name of a group of uses such as the title of a shopping center, office park, or industrial park and its tenants. No sales or price information shall be permitted. Portions of the sign containing the names of individual tenants shall be considered as part of the area of a group sign. Group signs shall only be permitted within developments serving two or more nonresidential tenants, and are permitted on any form of permitted business or identification signage.
6. IDENTIFICATION SIGN — A sign indicating the name and/or address of the project, property owner, tenant and/or manager of the property, address, and name and phone number of the property manager.
7. OFF-PREMISES SIGN — A sign which directs attention to a business, commodity, service, or entertainment conducted, sold, or offered elsewhere than upon the premises where the sign is displayed.
8. ON-PREMISES SIGN — A sign which directs attention to a business, commodity, service, or entertainment conducted, sold, offered, or manufactured upon the premises where the sign is located. See Section
17.62.060.
9. TEMPORARY SIGN — A sign or advertising display (including festoons, pennants, banners, pinwheel and similar devices) intended to be displayed for a certain period of time. Included in the definition of "temporary signs" are retailers' signs temporarily displayed for the purpose of informing the public of a sale or special offer. If a sign display area is permanent but the message displayed if subject to periodic changes, that sign shall not be considered as temporary.
B. Sign Types.
1. CANOPY SIGN — A type of projecting, on-building sign (see Subsection
(B)(6) of this section) consisting of a fabric or fabric-like sheathing material.
2. FREESTANDING SIGN — A self-supporting sign resting on or supported by means of poles, standards, or any other type of base on the ground. This type of sign includes monument signs and pylon signs. (Refer to Subsections
(B)(5) and
(7) of this section.) The base and support(s) of any and all freestanding signs shall be concealed and shall comply with the State Building Code. The height of a freestanding sign shall be measured per Section
17.62.030(C)(1). See Section
17.62.040(C)(1).
3. MARQUEE SIGN — A type of projecting, on-building sign (see Subsection
(B)(6) of this section) sheltering the entrance and/or entrance approaches of a theater, auditorium, fairground, museum or other use, which advertises present and scheduled events.
4. MOBILE SIGN — A sign mounted on a frame or chassis designed to be easily relocated including vehicles and/or trailers whose principal commercial use is for signage. See Section
17.62.040(A)(5).
5. MONUMENT SIGN — A type of freestanding sign (See Subsection
(B)(2) of this section) whose bottom edge is located within one foot of a ground-mounted pedestal and whose top edge is located no more than eight feet high. See Sections
17.62.040(A)(9) and
(B)(1).
6. PROJECTING SIGN — A type of on-building sign which is attached to and projects more than one foot, generally perpendicular from a structure or building face. See Section
17.62.040(C)(2).
7. PYLON SIGN — A type of freestanding sign (See Subsection
(B)(2) of this section) whose bottom edge is located more than one foot above a ground-mounted pedestal or whose top edge is located more than eight feet high (see "monument sign").
8. WALL SIGN — A type of on-building sign mounted parallel to a building facade or other vertical building surface. See Section
17.62.040(C)(3).
9. PERSONAL GREETING AND CONGRATULATORY SIGN — A temporary sign which is limited to 32 square feet, and which is limited to a noncommercial, personal greeting or message used to announce, congratulate, or greet members of a family or work staff.
C. Sign Measurement.
1. GROUND LEVEL — The average elevation of the ground upon which the sign supports are placed, except when the sign supports rest upon a berm or other area elevated above the surrounding ground. In such cases, the average elevation of the base of such berm or other area shall be considered as the ground level.
2. Sign area shall be measured in the following manner:
a. In the case of a sign placed within a frame, a marquee sign, or other structure, sign area consists of the entire surface area of the sign on which copy could be placed. The supporting structure or bracing of a sign, including the supports of monument signs not used for copy, shall not be counted as a part of the sign face area unless such structure or bracing is made a part of the sign's message. Where a freestanding on-premise sign (monument or pylon) has two or more display faces, the total area of all of the display faces shall be considered the sign face area.
b. In the case of a sign whose message is fabricated together with the background which borders or frames that message, sign face area shall be the total area of the entire background.
c. In the case of a sign whose message is applied to a background which provides no border or frame (such as individual letters to a building face or awning), sign face area shall be the combined areas of the smallest rectangles which can encompass each word, letter, figure, emblem, and other element of the sign message per a scaled, fully dimensioned drawing approved by the Zoning Administrator. Where such drawing is not provided, the area shall be the smallest area enclosed in a single rectangle.
d. Signs less than one square foot in area are not regulated by this section.
e. The following illustration demonstrates how sign face area is measured.